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Wizard!: Harry Potter's Brand Magic

Average rating
3 out of 5
Based on 33 Ratings and 9 Reviews

Book Description
Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and penetration of the media world today. Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world's most recog... More
Book Information
PublisherCyan Communications
BindingPaperback
Reading LevelUncategorized
# of Pages192
ISBN-101904879306
ISBN-13978-1904879305
Publication Date10/01/2005
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