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Partner Risk: Managing the Downside of Strategic Alliances

Book Description
Partner risk, according to consultant Davies, is the inescapable exposure of a company to opportunistic behavior by a company it has formed an alliance with. He warns that such alliances can not only fail, it can deteriorate into strategic and managerial nightmares in which companies lose their products, customers, markets, or marketing strategies.
Book Information
PublisherPurdue University Press
BindingHardcover (3 editions)
Reading LevelUncategorized
# of Pages209
ISBN-101557532109
ISBN-13978-1557532107
Publication Date12/01/2000
The Creators
About Warnock Davies (Author) : Warnock Davies is a published author. A published credit of Warnock Davies is Partner Risk: Managing the Downside of Strategic Alliances.
View Warnock Davies' profile
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