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Alire and Ayala, both past presidents of REFORMA (the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking), build the case for increased service to this important and growing community and provide ideas for making outreach a success. Chapter coverage helps library staff understand the needs of their library's Latino community; develop successful pro... More

Alire and Ayala, both past presidents of REFORMA (the National Association to Promote Library and Information Services to Latinos and the Spanish-Speaking), build the case for increased service to this important and growing community and provide ideas for making outreach a success. Chapter coverage helps library staff understand the needs of their library's Latino community; develop successful programs and services; obtain funding for projects and programs; prepare staff to work more effectively with Latinos; establish partnerships with relevant external agencies and organizations; improve collection development; and perform effective outreach and public relations. This second edition features new strategies for conducting focus groups and bilingual surveys, an emphasis on electronic Web resources to aid in preparing for services, an increased number of programming ideas, and even more examples of bilingual promotional materials. A completely revised and updated resource directory points to the best publications, organizations, and sites for more information on this growing community.

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