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Advertising to Children on TV: Context, Impact, and Regulation

Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In de... More
Book Information
PublisherRoutledge Books
BindingHardcover
Reading LevelUncategorized
# of Pages224
ISBN-100805844880
ISBN-13978-0805844887
Publication Date09/2004
The Creators
About Barrie Gunter (Author) : Barrie Gunter is a published author. Published credits of Barrie Gunter include Advertising to Children on TV: Content, Impact and Regulation, Advertising to Children on TV: Context, Impact, and Regul... more
View Barrie Gunter's profile

About Caroline Oates (Author) : Caroline Oates is a published author. Published credits of Caroline Oates include Advertising to Children on TV: Content, Impact and Regulation and Advertising to Children on TV: Context, Impact, and ... more
View Caroline Oates' profile

About Mark Blades (Author) : Mark Blades is a published author and an editor. Some of the published credits of Mark Blades include Children and their Environments: Learning, Using and Designing Spaces, Advertising to Children on ... more
View Mark Blades' profile
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