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Strategic Management is a modular textbook for a MBA-level course in strategic management and business policy. The strategy and policy fields have undergone significant changes during the past few years; those changes""Yboth in substance and process""Yare incorporated in this text, which reflects both the academic and practitioner state of the art in these fields. Students are shown how to perform... More

Strategic Management is a modular textbook for a MBA-level course in strategic management and business policy. The strategy and policy fields have undergone significant changes during the past few years; those changes""Yboth in substance and process""Yare incorporated in this text, which reflects both the academic and practitioner state of the art in these fields. Students are shown how to perform strategy formulation, implementation, and control, rather than simply being exposed to text material that talks about strategic management. Included are data, guides, and checklists on: (a) which types of strategies are appropriate, (b) what a given strategy requires and consists of, and (c) probable outcomes. It is accompanied by a companion casebook to provide maximum flexibility for the instructor and minimum cost for the student. Topics include: Process improvements, including TQM and reengineering. Time based competition and strategies. Chaos and complexity theory, including how to plan in unpredictable environments. Performance measurement, including the Balanced Scorecard and Market and Economic Value Added concepts. Strategies for professional organizations and family businesses. Cultural dimensions in worldwide competition. Expanded supply chain coverage, including multifirm value chains. Strategies for the "new economy," e-commerce, and e-business, including relationships with small companies, worldwide competition, B2B, and B2C. Internet strategies and impacts. Industry convergence. Value-based management. Business interrelationships and multipoint competition.

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