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This book approaches the questions of children and television. Drawing on recent work in linguistics and semiotics, Hodge and Tripp analyze the rich and ambiguous messages of television and cartoons and examine the ways in which these messages are interpreted by children. The authors show that children are sophisticated viewers: they have a shrewd sense of fact and fantasy and are active interpret... More

This book approaches the questions of children and television. Drawing on recent work in linguistics and semiotics, Hodge and Tripp analyze the rich and ambiguous messages of television and cartoons and examine the ways in which these messages are interpreted by children. The authors show that children are sophisticated viewers: they have a shrewd sense of fact and fantasy and are active interpreters of plot.

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