Born to Buy: The Commercialized Child and the New Consumer Culture
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Book Description
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming ... More
Book Information
Publisher | Scribner Book Company |
Binding | Hardcover (7 editions) |
Reading Level | Uncategorized |
# of Pages | 288 |
ISBN-10 | 068487055X |
ISBN-13 | 978-0684870557 |
Publication Date | 08/24/2004 |
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