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Big Blues: The Unmaking of IBM

Average rating
3.4 out of 5
Based on 29 Ratings and 11 Reviews

Book Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
Book Information
PublisherCrown
BindingHardcover (4 editions)
Reading LevelUncategorized
# of Pages375
ISBN-100517591979
ISBN-13978-0517591970
Publication Date08/24/1993
The Creators
About Paul Carroll (Author) : Paul Carroll is a published author and an editor of children's books. Published credits of Paul Carroll include Cancel Christmas, Big Blues: The Unmaking of IBM.
View Paul Carroll's profile
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