Big Blues: The Unmaking of IBM
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Based on 29 Ratings and 11 Reviews |
Book Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
Book Information
Publisher | Crown |
Binding | Hardcover (4 editions) |
Reading Level | Uncategorized |
# of Pages | 375 |
ISBN-10 | 0517591979 |
ISBN-13 | 978-0517591970 |
Publication Date | 08/24/1993 |
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