Product Innovation: Leading Change Through Integrated Product Development
Book Description
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to enable managers, professionals, and practitioners to be more effective in designing, developing, and c... More
Book Information
Publisher | Cambridge University Press |
Binding | Unknown Binding (7 editions) |
Reading Level | Uncategorized |
# of Pages | 616 |
ISBN-10 | 0511111940 |
ISBN-13 | 978-0511111945 |
Publication Date | 07/28/2005 |
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