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This text gives an overview of industry and business. It explains what business is about and what industry, with all its challenges and opportunities, offers to, and demands of, people. Explanations of business practices are backed up throughout by relevant, up-to-date case studies such as an account of the highly successful Levi 501s advertising campaign. The book is written in an accessible styl... More

This text gives an overview of industry and business. It explains what business is about and what industry, with all its challenges and opportunities, offers to, and demands of, people. Explanations of business practices are backed up throughout by relevant, up-to-date case studies such as an account of the highly successful Levi 501s advertising campaign. The book is written in an accessible style with plenty of illustrations and activities which include decision-making and role-play. It is suitable for GNVQ Advanced Business and A level Business Studies and General Studies courses, and should make a useful addition to other business-oriented courses. It accompanies "Understanding Industry" courses for 16- to 19-year-olds.

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