Selling the Perfect Girl: Girls as Consumers, Girls as Commodities
Book Description
Mapping the global distribution of children's consumer culture and the branding of children's literature, this study examines how young girls resist and negotiate ideological messages inherent in popular culture texts. Napoli explores the ambivalence generated by texts such as the Mary Kate and Ashley brand, which not only publishes books, but also inscribes products with qualities associated w... More
Book Information
Publisher | Routledge Books |
Binding | Hardcover |
Reading Level | Uncategorized |
# of Pages | 256 |
ISBN-10 | 0415979536 |
ISBN-13 | 978-0415979535 |
Publication Date | 06/01/2050 |
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