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Getting the Message Across


Book Description


This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide ... More
Book Information
PublisherHoughton Mifflin Company
BindingPaperback (4 editions)
Reading LevelUncategorized
# of Pages352
ISBN-100395716233
ISBN-13978-0395716236
Publication Date10/1996
The Creators
About Maria Braden (Author) : Maria Braden is a published author of young adult books. Published credits of Maria Braden include Getting the Message Across: Writing for the Mass Media.
View Maria Braden's profile
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