Getting the Message Across
Book Description
This introduction to the concepts and techniques of writing for the mass media offers detailed instruction on information gathering, organization, and writing for print and broadcast journalism, public relations, and advertising. Braden and Roth use examples from their extensive professional experience in the mass media to explain similarities and differences among the media and provide ... More
Book Information
Publisher | Houghton Mifflin Company |
Binding | Paperback (4 editions) |
Reading Level | Uncategorized |
# of Pages | 352 |
ISBN-10 | 0395716233 |
ISBN-13 | 978-0395716236 |
Publication Date | 10/1996 |
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