Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
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Book Description
Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal ... More
Book Information
Publisher | Pearson Allyn & Bacon |
Binding | Spiral-bound (2 editions) |
Reading Level | Uncategorized |
# of Pages | 272 |
ISBN-10 | 0205405738 |
ISBN-13 | 978-0205405732 |
Publication Date | 07/19/2004 |
The Creators
About Charles Marsh (Author) : Charles Marsh is a published author. Published credits of Charles Marsh include The Beloved Community: How Faith Shapes Social Justice from the Civil Rights Movement to Today, The Beloved Community: H... more
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About David W. Guth (Author) : David W. Guth is a published author. A published credit of David W. Guth is Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication.
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