Marketing Essentials, Student Edition
Average rating | ||
Based on 4 Ratings and 4 Reviews |
Book Description
Glencoe Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also p... More
Book Information
Publisher | Glencoe MacMillan McGraw Hill |
Binding | Hardcover (22 editions) |
Reading Level | Uncategorized |
# of Pages | 875 |
ISBN-10 | 0078769043 |
ISBN-13 | 978-0078769047 |
Publication Date | 01/24/2008 |
The Creators
Videos
Reader Comments
Amazon US Reviews
Write a review on Amazon.com for this book
Amazon UK Reviews
Write a review on Amazon.co.uk for this book
Barnes & Noble Reviews
Write a review on Barnes & Noble for this book
Goodreads Reviews
Write a review on Goodreads for this book
View McGraw-Hill's profile