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Marketing Practices and Principles


Book Description
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
Book Information
PublisherGregg and Community College Division, McGraw-Hill
BindingHardcover (3 editions)
Reading LevelUncategorized
# of Pages439
ISBN-100070407053
ISBN-13978-0070407053
Publication Date05/1986
The Creators
About Ralph E. Mason (Author) : Ralph E. Mason is a published author. Published credits of Ralph E. Mason include Marketing Practices and Principles.
View Ralph E. Mason's profile

About Rath P. M. (Author) : Rath P. M. is a published author. A published credit of Rath P. M. is Marketing Practices and Principles.
View Rath P. M.'s profile
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