Marketing Practices and Principles
Book Description
This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.
Book Information
Publisher | Gregg and Community College Division, McGraw-Hill |
Binding | Hardcover (3 editions) |
Reading Level | Uncategorized |
# of Pages | 439 |
ISBN-10 | 0070407053 |
ISBN-13 | 978-0070407053 |
Publication Date | 05/1986 |
The Creators
About Rath P. M. (Author) : Rath P. M. is a published author. A published credit of Rath P. M. is Marketing Practices and Principles.
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