Fundamentals of Marketing
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Book Description
The tenth edition remains a solid, consistent, reader-friendly book which stresses the importance and necessity of a customer-oriented approach. Every chapter is replete with international and ethical references, as well as managerial perspectives - and environmental marketing issues are covered periodically. The tenth edition is two chapters shorter than the last edition, so as to allow more time... More
Book Information
Publisher | McGraw Hill Companies |
Binding | Paperback (22 editions) |
Reading Level | Uncategorized |
# of Pages | 690 |
ISBN-10 | 0074527746 |
ISBN-13 | 978-0074527740 |
Publication Date | 12/31/1991 |
The Creators
About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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