Fundamentals of Marketing
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Book Description
The new "Fundamentals of Marketing" package offers complete text and digital solutions to provide the flexibility you want - at a price your students can afford. "Fundamentals" provides the grounding students need to succeed in a marketplace of changing technologies and global business relationships. Every chapter has been updated and critically revised, with expanded coverage of electronic market... More
Book Information
Publisher | McGraw Hill Companies |
Binding | Hardcover (22 editions) |
Reading Level | Uncategorized |
# of Pages | 873 |
ISBN-10 | 0074714368 |
ISBN-13 | 978-0074714362 |
Publication Date | 12/01/1999 |
The Creators
About Kenneth R. Miller (Author) : Kenneth R. Miller is a published author and an editor of young adult books. Some of the published credits of Kenneth R. Miller include Biology, Virtual Labs, Prentice Hall Biology: Student Edition and... more
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About Marvin Miller (Author) : Marvin Miller is a published author and an editor of children's books and young adult books. Some of the published credits of Marvin Miller include You Be the Jury, Exotic Cats (Pebble Books), Garbage... more
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About Michael J. Etzel (Author) : Michael J. Etzel is a published author and an editor. Published credits of Michael J. Etzel include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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About Roger L. Layton (Author) : Roger L. Layton is a published author. A published credit of Roger L. Layton is Fundamentals of Marketing.
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About William J. Stanton (Author) : William J. Stanton is a published author. Some of the published credits of William J. Stanton include Fundamentals of Marketing (Mcgraw Hill Series in Marketing).
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