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Added by Graham Cumming, who said: A children’s story with a hidden message about the underlying codes of morality driving today’s advertising industry. Tags:truthfulness, advertising concepts, truth, advertising industry, advertising guides, advertising principles, truth and lies, deceive, advertising, principles, lies, advertise, advertisement, advert, truthful, deception, deceptive, mislead, false, promise, betray, beguile, misrepresent, alcohol, alcoholic, drugs, cigarettes, smoking, dope More about this book