The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
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Book Description
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you... More
Book Information
Publisher | FT Press |
Binding | Kindle Edition (5 editions) |
Reading Level | Uncategorized |
# of Pages | 240 |
ISBN-10 | B000P28W6W |
Publication Date | 09/08/2005 |
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