Advertising to Children in China
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Book Description
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.
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Book Information
Publisher | The Chinese University Press |
Binding | Paperback (2 editions) |
Reading Level | Uncategorized |
# of Pages | 206 |
ISBN-10 | 9629961792 |
ISBN-13 | 978-9629961794 |
Publication Date | 07/27/2005 |
The Creators
About Kara Chan (Author) : Kara Chan is a published author. Published credits of Kara Chan include Advertising to Children in China.
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