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Transnational Television, Cultural Identity and Change

Book Description
When STAR TV began broadcasting into India in 1992, it was at the vanguard of an influx of transnational television networks trying to tap into one of the world's largest consumer markets. STAR's Western programming, bold marketing, and its later ownership by one of the world's largest media conglomerates, Rupert Murdoch's News Corporation, saw thename inextricably linked with the debate surroundi... More
Book Information
PublisherSage Publications Ltd
BindingHardcover (5 editions)
Reading LevelUncategorized
# of Pages324
ISBN-100761997660
ISBN-13978-0761997665
Publication Date12/06/2003
The Creators
About Melissa Butcher (Author) : Melissa Butcher is a published author. Published credits of Melissa Butcher include Transnational Television, Cultural Identity and Change: When STAR Came to India.
View Melissa Butcher's profile
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