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Apparel Product Design and Merchandising Strategies


Book Description
Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples,... More
Book Information
PublisherPrentice Hall
BindingHardcover (3 editions)
Reading LevelUncategorized
# of Pages576
ISBN-100131197592
ISBN-13978-0131197596
Publication Date09/17/2007
The Creators
About Cynthia L. Regan (Author) : Cynthia L. Regan is a published author. A published credit of Cynthia L. Regan is Apparel Product Development.
View Cynthia L. Regan's profile
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