Apparel Product Design and Merchandising Strategies
Book Description
Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. Unique in its approach, it ties a fictional story into textbook narrative and uses an ongoing company project to engage students in their own product development activity. Each chapter is filled with company examples,... More
Book Information
Publisher | Prentice Hall |
Binding | Hardcover (3 editions) |
Reading Level | Uncategorized |
# of Pages | 576 |
ISBN-10 | 0131197592 |
ISBN-13 | 978-0131197596 |
Publication Date | 09/17/2007 |
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