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Updates Made by Gregg witt
Monday, April 18, 2016 5:10:13 PM
Gregg witt wrote a blog post titled Why Youth-Led Engagement Should Be Part Of Any Gen Z Research Study:
Gregg said, "While we pride ourselves in having top-notch professional youth engagement facilitators, moderators, and researchers, we have found that there certain instances where having youth peer-to-peer moderation is highly effective. Allowing one of our..." more
Wednesday, April 13, 2016 1:18:32 AM
Gregg witt wrote a blog post titled What One Group of High School Students Think About Social Media:
Gregg said, "A few weeks ago, our Chief Engagement Officer, Gregg Witt delivered an inspirational talk on “finding your passion and putting it into action" for teenagers interested in content marketing careers at Youth Campaigns Headquarters. Afterwards..." more
Thursday, March 31, 2016 8:12:48 AM
Gregg witt wrote a blog post titled Over 100 Eye-Opening Facts About Generation Z:
Gregg said, "Generation Z has long been the focus of our attention, we stay immersed in their world through our proprietary Youthvine research studies, innovation projects and social marketing campaigns. Our team helps guide brands marketing to young people --..." more
Tuesday, January 5, 2016 8:54:31 AM
Gregg witt wrote a blog post titled Consumer Insights: Why Generation Z Is Obsessed With Cara Delevingne:
Gregg said, "3 Insights Consumer Brands Can Learn From Delevingne Aside from being a stunning model-turned-actress, Cara Delevingne (age 23) is a true social media character that connects with Generation Z worldwide. she is a powerful celebrity influencer..." more
Thursday, December 17, 2015 9:51:26 PM
Gregg witt wrote a blog post titled 7 Generation Z Trends Impacting Consumer Brands In 2016:
Gregg said, "Youth and digital marketing trend predictions intended to inform and inspire The youth market segment is amongst the most dynamic sectors in the marketing industry, and we’ve chosen a few youth-relevant trends that go beyond the..." more
Tuesday, December 1, 2015 8:12:12 AM
Gregg witt wrote a blog post titled 5 Valuable Tween Marketing Lessons From YouNow: The Live Streaming Social Network:
Gregg said, "Let's get right to the point: Take down the corporate veil, humanize your brand, and start socializing in ways that are peer-to-peer. Celebrate and show appreciation for young people who support your brand whenever..." more
Wednesday, November 18, 2015 12:44:51 PM
Gregg witt wrote a blog post titled Brand Relevancy With Gen Z: It’s About Hyper-Segmentation, Co-Creation and Relatability:
Gregg said, "As one of the key speakers at the AMA’s (American Marketing Association) Art of Marketing Conference. Our Chief Engagement Officer, Gregg Witt, was stopped for an impromptu interview with AMA CEO Russ Klein. This interview highlights how..." more
Wednesday, October 28, 2015 2:43:42 PM
Gregg witt wrote a blog post titled 3 Ways Ivivva’s Co-Creation Strategy is Winning Tween Athleisure Market Share:
Gregg said, "Athleisure is in and Ivivva is taking the Lead. Created by Lululemon, Ivivva has found their place at the forefront of the tween-athleisure market. Tween girls now say that athletic wear has become the new casual wear, and casual wear is now..." more
Monday, September 28, 2015 1:15:11 PM
Gregg witt wrote a blog post titled A Day in the Life with Gen Z Inspires Innovation.:
Gregg said, "Inspiring Innovation: Lacorda Laces Skateboarders didn’t expect or intend for shoelace belts to make a fashion statement. But apparel and accessory brand, Lacorda, identified the functionality of shoelace belts by hanging out with..." more
Wednesday, September 23, 2015 1:40:35 PM
Gregg witt wrote a blog post titled Brands Doing it Right: Gen Z Loves VSCO Photo Editing App:
Gregg said, "Created in 2012 VSCO is a photography app, that is revolutionizing the way Gen Z are taking pictures. The app gives the youth a chance to take professional quality photographs all from their smart phone. Named by Apple, “Best App of..." more
Tuesday, September 22, 2015 1:06:36 PM
Gregg witt wrote a blog post titled Youth Marketing LIES: Print-Media Is Extinct:
Gregg said, "A common belief among marketers is, printed media has become extinct among technology-dependent youth audiences. This prevalent belief undermines the influence of many relevant and functional uses of print media among today’s youth. Although..." more
Wednesday, September 16, 2015 2:20:50 PM
Gregg witt wrote a blog post titled Excavate User Insights on a Cultural Safari:
Gregg said, "Cultural safaris are well-planned guided tours in which you (the researcher) journey with individuals in their world to gain an authentic insights on users. Engaging in real-world activities gives brands a complete understanding of their..." more
Tuesday, September 15, 2015 2:00:04 PM
Gregg witt wrote a blog post titled Gen Z is Buying Authenticity. How Lokai Bracelets Emotionally Connect.:
Gregg said, "In youth marketing, authenticity is a necessity. Rather than let our team of marketing professionals and brand experts profess what tween, teen and young adults want from brands, we share insights directly from the source–Youthvine,..." more
Thursday, September 10, 2015 12:03:37 PM
Gregg witt wrote a blog post titled How Successful Brands Get Gen Z To Bite: Evaluate Your Content Hook (Part 2):
Gregg said, "Every great youth marketing campaign and content needs a hook to make the experience drive results. The hook needs to be memorable and capture the attention of young audiences. The best hooks with tweens and teens center around the "cool factor"..." more
Friday, August 14, 2015 12:01:53 PM
Gregg witt wrote a blog post titled How Red Bull’s Events And Content Turns Consumers Into Brand Lovers (Part 1):
Gregg said, "Red Bull's marketing success is not the classic brand-meets-consumer love story. Indeed, it all begins with hate. "We go out and we find the 'haters': the people who hate corporations being involved in their scene," Ian Trombetta..." more
Thursday, August 13, 2015 1:51:43 PM
Gregg witt wrote a blog post titled Five Steps To Take When Trying To Create Successful Social Videos (Part 2):
Gregg said, "Step away from the norm Brands in certain verticals tend to cluster around similar content, often evoking similar sets of psychological responses. I'm sure we can all recall countless auto ads featuring cars driving quickly around tracks, or..." more
Wednesday, August 12, 2015 1:14:04 PM
Gregg witt wrote a blog post titled Taco Bell’s New Social Strategy Feeds Content-Hungry Millennials (Part 1):
Gregg said, "The target audience of Yum! Brand's Taco Bell largely consists of content-hungry millennials and members of Generation Z. And to meet the sizeable digital appetites of these young consumers, the quick-service restaurant chain – which..." more
Tuesday, August 11, 2015 2:09:29 PM
Gregg witt wrote a blog post titled The Recipe Behind Burger King’s “Story-Making” Success (Part 2):
Gregg said, "Elaborating on the topic, he cited Burger King's permanent reintroduction of Chicken Fries to its stores in early 2015. This offering was originally launched in 2005, axed in a 2012 menu overhaul, and then reappeared for a limited period in..." more
Monday, August 10, 2015 1:19:46 PM
Gregg witt wrote a blog post titled Five Steps To Take When Trying To Create Successful Social Videos (Part 1):
Gregg said, "Understanding the various elements that drive shareability of online video campaigns is fundamental to achieving 'valuable virality'. Here are five steps to success. Find your brand's voice While there are hundreds of factors that..." more
Sunday, August 9, 2015 10:01:27 AM
Gregg witt wrote a blog post titled The Recipe Behind Burger King’s “Story-Making” Success (Part 1):
Gregg said, "Storytelling enables marketers to construct compelling narratives which can start new conversations and reshape perceptions of their products. But in the social-media age, when consumers are airing their views about goods and services on..." more
Sunday, August 9, 2015 9:59:29 AM
Gregg witt wrote a blog post titled How Target Hits The Bullseye Of Advertising With Four Main Points:
Gregg said, "Target – an expert in understanding the purchasing habits of consumers – rapidly is changing the way it buys display advertising from the online publishers that compete fiercely for its dollars. "If we take the core mobile..." more
Tuesday, August 4, 2015 2:23:01 PM
Gregg witt wrote a blog post titled How To Grab The Attention Of Millennials (Part 2):
Gregg said, "About The Study Millennials are tthe 'attention deficit generation'. They spend more time online, with more connected devices, skimming across the surface of the world's entertainment and information. They spend more time..." more
Thursday, July 30, 2015 2:46:49 PM
Gregg witt wrote a blog post titled The ABCDE Of A 21st Century Brand:
Gregg said, "The characteristics of successful brands have changed. In a world where image and reputation can be built, and destroyed, in an instant, brands need to be stronger, richer, and in the hands of the beholder. This is why the movie-making analogy is..." more
Thursday, July 30, 2015 2:46:49 PM
Gregg witt wrote a blog post titled How To Grab The Attention Of Millennials (Part 1):
Gregg said, "Young adults are in near-constant communication with one another. In 2009, The New York Times ran an article entitled 'Is texting taking its toll?', about the impact that the unlimited text tariffs offered by mobile network providers was..." more
Thursday, June 2, 2016 9:01:02 AM
Gregg witt wrote a blog post titled Global Internet Trends Report: Youth Market, Technology, and More:
Gregg said, "We're inspired by Mary Meeker, a former Morgan Stanley internet analyst and now partner at venture-capital fund Kleiner Perkins Caufield Byers, she recently delivered her annual internet trends report at this year’s Code conference in..." more