About Allison
With over 20 years experience in the kid business-- focusing on everything from publishing to children's television to consumer products to retail-- I am currently an independent content and new media consultant specializing in children's media.
Please contact me to find out more about the editorial and marketing services I provide, or visit http://hopscotch-consulting.com
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Allison's Blog: Targeting Kids - Recent Posts
| 2/29/2012 | 5 Reasons Why Classic Toys Should Stay Classic (0 Comments )
 I'm intrigued with this recent New York Times article: Go Directly, Digitally to Jail? Classic Toys Learn New Clicks. On one hand, it's another one of those 'yup, not surprised'-type articles, like the recent My iPad, My Babysitter study results... Read the rest of this post |
| 10/28/2011 | My kids are watching TV so I can write this blog post (4 Comments )
 We must all be obsessed with children's media. Seriously. It feels like not a day goes by without a headline touting the ill-effects of kids' media use and screen time. And that's just for this week. More Kids Sleep With TV, Study Finds (Wall Street... Read the rest of this post |
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