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We can all be a little more like my daughter's swim teacher, Coach Annie, and a little less like the camp counselors of my childhood. Here's how.

A wise person once told me, conferring is the heart of the writing workshop. And much has been written about how to go about conferring effectively. Guides and professional books abound, videos, websites… Continue reading →

My time at the New York State English Council (NYSEC) Conference through snapshots!

Get the most out of your conference experience by doing a bit of work ahead of time.

http://thewritelife.com/attending-a-writers-conference-prepare/?utm_content=buffer2e387

I’m getting married in a little under two weeks, and a few nights ago I had my first anxiety dream about my upcoming wedding. It went like this: my wedding and the American Library Association Annual Conference (ALA) had been scheduled for the same time. I was arranging books at our exhibit booth in my wedding dress, and when I tried to leave to head to the altar, an author appeared for her signing. She demanded that I stay and fix the lighting, which she said was not flattering. I woke up in a cold sweat.

It doesn’t take Freud to figure out where this dream came from. As any marketing person can tell you, conferences take an immense amount of work, planning, and mental energy. As it turns out, weddings do too. The good news is that I’ve learned a lot in my eight years of planning and attending conferences that helped me stay sane throughout the wedding planning process—and there’s a lot that wedding planning can teach about conferences, too. Here are a few tips that I’ve found to be true for both events:

Always be prepared. Long-term planning is essential, but I’ve found that in order for events to go off without a hitch, a lot of time needs to be dedicated to thinking through the minute details because seemingly small things can throw a wrench in even the best-laid plans. Are any of your dinner guests gluten-free? Do you need a reminder to change your watch when you get to a new time zone? In which part of the convention center is the exhibit hall located? How many pens have you brought for your signing? What will you do if your powerpoint was not uploaded as promised?

If you are an author attending a conference, think through all the items you will need and make a list, so you remember to bring them all with you or make sure your publisher has them. If you have an itinerary, look over it carefully and get any questions you have answered early, before the conference starts. The more time you set aside ahead of time to think through the details, the less likely you are to be caught by surprise on the day of your event.

You can’t make everyone happy. In wedding-land, it’s notoriously hard to satisfy everyone and make decisions without some feelings getting hurt. You’d think that conferences would be less emotionally wrought, but I am hear to tell you that’s not always the case. Your book is your baby, and it’s natural to feel disappointed when it doesn’t draw the attention or sales that you hoped it would. Not all signings go well, and not all panels pull a standing-room-only crowd. Not every author gets his or her own publisher-sponsored cocktail party. When it comes to conferences, everyone is working with limited time, attention, and resources. Try to go in with managed expectations, and remember that you’ve created a beautiful piece of art. Even if it doesn’t attract all the attention you hoped it would, it is still something to celebrate and be proud of. And if you connect with just a few new readers who are excited, you never know where that might lead.

Use Institutional Knowledge. When I started planning my wedding, nothing helped me more than speaking with friends who had gone through it before. They pointed me in the right direction, kept me sane, and even shared their spreadsheets with me. If you are an author going to a conference for the first time, don’t reinvent the wheel: use your publisher and peers to help you plan. If you have never done a signing on a conference floor before, ask for some recommendations of ways to break the ice with people walking by (we have some great recommendations from authors here, here, and here). If you are going to a dinner or another event for the first time, ask fellow authors or publishing staff what they use to start conversation or keep it going. What kind of materials are helpful to bring along? If you ask questions you’ll find that people are happy to share their knowledge and experience with you, so you don’t have to start from scratch.

Don’t lose sight of the big picture. In conferences and weddings, it’s easy to get bogged down in the small details. But at the end of the day, what’s your goal? If it’s a wedding, your goal is probably (hopefully!) to get married. If it’s a conference, your goal may not be quite as clear, but it’s worth thinking through. Do you want to introduce your book to new people? To connect in person with key contacts? To meet your editor for the first time? To sell copies at your book signing? To drum up new school visits? If you can figure out which goal or goals are most important to you, it’s easier to plan your conference experience around that. Decide where you want to allocate your time, energy, and resources. Let your publisher know what you hope to accomplish, so you’re all on the same page. Your goal can help you navigate the conference craziness and come out sane on the other side.

Whatever you do, don’t let the stress of event planning take away from the joy of the event, whether that means getting married or sharing your book with the world (next time ALA is based in Las Vegas, you could do both at once!). Keep calm, keep your eye on the prize, and you’ll get through just fine.

With careful preparation, introverts can attend and benefit from conferences.

http://groggorg.blogspot.com/2016/06/introverts-attending-conferences-words.html

We are pleased to announce the second of two RBMS 2016 exclusive catalogs. We made an extremely small print edition to distribute at RBMS [inquire!!!] There will be a pdf. available on the Lux Mentis website, but are excited to debut it as a flip catalog [N.B. there is a FullScreen button in the navbar and a .pdf download option].

Contact us with questions or find us at RBMS at the Biltmore Hotel, Coral Gables. #rbms16

We are pleased to announce the first of two RBMS 2016 exclusive catalogs. We made an extremely small print edition to distribute at RBMS [inquire!!!] There will be a pdf. available on the Lux Mentis website, but are excited to debut it as a flip catalog [N.B. there is a FullScreen button in the navbar and a .pdf download option].

Contact us with questions or find us at RBMS at the Biltmore Hotel, Coral Gables. #rbms16

1) Read the panelists’ books. The best panels in my opinion are the ones in which the moderator asks questions tailored to the author’s works. Obviously, this isn’t always possible, but at least be familiar with the book’s main ideas and stand out points. Don’t be afraid to ask your panelists’ publicists for books. It’s in the publishers’ interests for you to be informed about their author’s works. My secret weapon is to listen to the panelists’ audiobooks, when available. You can make your commute go by faster, and you can listen to them at 3x speed.

2) Send questions ahead of time. Some panelists can answer questions easily on the fly; others would rather visit the dentist than be unprepared. The more you can make your panelists comfortable, the easier time you will have facilitating a conversation.

3) Introduce your authors using the same tone and length. Often moderators will simply read an author’s bio for the introduction, but this invites problems. I recently participated in a panel where the moderator relied on our bios. My own is short and humorous, and doesn’t mention awards or distinctions, whereas the bio of the woman next to me mentioned every degree and award she had received. By contrast, I couldn’t help feeling like the village idiot. This might take a little work on your part to make your intros ‘match,’ but you’ll come across as more polished, and your authors will thank you.

(Note: I have encountered diva/divo panelists who want to be introduced a certain way. I tell them I will do my best, but make no promises. I firmly believe in treating every panelist with dignity and respect, and that means not putting one above the other).

I have spoken on panels where the moderator asks each author to introduce herself, which I find awkward and painful. Not everyone is comfortable talking about herself, and on the flip side, some authors can run at the mouth, viewing the intro as a way to self promote. You can avoid potential awkwardness by doing the honors.

4) Help your audience distinguish between panelists by presenting them as individuals. I have used labels such as, “a rising star,” “a thrilling new voice in contemporary fiction,” “a living legend,” “a NYT bestselling author.” Obviously, make sure your descriptions are complimentary.

5) Go with the flow. A recent panel I moderated featured two authors who were good friends and pros at public speaking. They had great chemistry, and meandered from topic to topic without much prompting from me. I had prepared questions in advance, but found myself needing to replace them with ones that were more natural to the conversation at hand. An additional challenge was to include the third panelist in the discussion as much as possible. This is where a good working knowledge of the authors and their books is essential, because sometimes you have to improvise, and the best way to improvise is to come prepared.

6) Resist letting authors read from their books. I personally find this a waste of time. The audience is there to learn something they can’t learn by merely picking up the book. Plus, not every author is good at, or comfortable with, reading out loud.

7) Remember, it’s not about you. As the moderator, your job is to guide conversations so that the panelists shine. However, this doesn’t mean you can’t bring yourself into the discussion by using examples from your own life to illustrate a particular question. And if you’re asking panelists individual questions, they love it when you’re able to sincerely mention how much something in their writing resonated with you.

8) The moderator sets the tone for the panel, so be personable and engaging. Think of yourself as the first sentence of a novel, the thing that pulls readers into the story. It’s the job of the moderator to engage the attention of every guest in the room.

9) Repeat questions asked by the audience. Just because you can hear a question doesn’t mean the entire room can hear it. Repeating the question also gives your panelists a little more time to think about their answers.

10) Try to have a little fun! Everyone appreciates humor, so if at all possible, weave some into your questions and your introductions—as long as your humor is respectful to the panelists.

Swati Avasthi does a brilliant job moderating a panel at the Multnomah Library that includes myself, Tess Sharpe and Isabel Quintero.

In the comments, let us know if you’ve seen a good moderator recently. Why was s/he good? What things could the moderator have improved upon?

Sharing some highlights from the New Jersey Society for Children's Book Writers and Illustrators Annual Conference, which took place this past weekend.

Coral Gables,FL-Venetian Pool-Linen

About a month away before Lux Mentis ventures to Coral Gables, FL for Rare Books and Manuscripts Section/ACRL Conference 2016! Lux Mentis is sponsoring a seminar:

“Common Sense, Charm, and a Glass of Wine: Successfully Navigating Donor Relations in Special Collections”

Stay tuned for exciting catalogs furthering our manifesto of vice and debauchery and if you are lucky, a print version (while supplies last!).

Follow the marauders on Instagram: instagram.com/luxmentis/

To get the most out of a conference, you need to both prepare in advance and reflect afterwards.

http://writerswin.com/five-strategies-to-get-most-from-writers-conference/

• Swag—Fact #1: people like free stuff. Fact #2: it doesn’t really help to give people free stuff that they won’t use and that people won’t see. So even if your book is about, say, bird watching, are you really going to get sales of your book by handing out expensive swag like binoculars with your book’s title on it? (Hint: no.) The best swag is simple. Bookmarks, pins/buttons, postcards, tote bags, and posters. If you want to make a few more expensive items for giveaways closer to on-sale, that’s cool too, but make sure it’s something people will use. I have a dozen sticky note pads, lanyards, and bracelets (even suntan lotion and a manicure kit) that will never see the light outside my cubicle walls.

• Blogger Requests—Do not forward blogger requests piecemeal to your publicist. Yes, we’re known for being organized, but we’re also dealing with massive amounts of email. (Currently, I have more than 24,000 emails in my inbox. Not including the ones I’ve filed.) Keep an excel spreadsheet of requests (include name, blog name, address, email, and stats) and send them all at once about 5 months before on-sale. If someone requests an ARC after that, start a new list or refer them to your publicist (check with them first to be sure that’s okay). Also, please don’t put your publicist’s email address on your website. There should be a general email you can use for the publicity department or publisher.

• Events—I don’t recommend doing events before on-sale unless you have backlist you can promote. In that case, bring your fancy swag for the new book! But if you don’t have a book to sell, it’s really just not worth it. People have short memories, even if they take your bookmark with them to “pre-order when they get home.” Save your time, money, and energy for when you have a book you can sell.

If you want to do events locally, check with your publicist for help arranging them. It’s best if we know what you’re doing. For several reasons, but mostly because if we know about an event, we can be sure the store orders books and gets them on time. Local bookstore events can be a great way to support the book, but don’t expect that the bookstore will bring a crowd for you. They’ll do their part with promotion, but you should be inviting your friends and family.

Are you traveling anywhere within the US around your publication date? Let your publicist know and they may be able to arrange an event. Especially if you’re going somewhere where you know a lot of people who may come out to see you.

Regional trade shows are another great way to meet the booksellers at bookstores in your general region. There are eight indie bookseller fall trade shows: NAIBA, NEIBA, SIBA, MPIBA, Heartland Fall Forum (for MIBA and GLIBA), SCIBA, NCIBA, and PNBA. (Google those acronyms!) Ask your publicist if you could be pitched for a signing, especially if it’s within driving distance. Your publisher may be willing to cover travel costs if it’s further away, but don’t expect that they will.

• Announcements—Don’t announce anything without telling your publicist and marketing team. Sign a new deal? Going to a festival? Got a blurb? We can help with these announcements and determine the best time to make them. And, even just from a bandwidth perspective, it’s worth combining efforts.

• Balance—Yes, the squeaky wheel gets grease. It’s true. But it’s all about balance. You want to walk the fine line between being a squeaky wheel and being overly persistent. So don’t email your publicist every time you have an idea. Gather your thoughts and put them into one email, then give him/her at least a few days to get back to you. Sometimes we have to research something or get an answer from another department. Silence does not mean we aren’t thinking about you. Also, anything you can do on your own, especially research, do it!

• Freelance publicists—There are some amazing freelance publicists, but some are better than others, and some are better at working with your publisher than others. If you want to see what else a freelance can do to supplement your publisher’s plans, by all means, check into it. Some agents work with freelancers regularly and can suggest a few, some of your author friends might have recommendations (or warnings), and your publicist might even have some thoughts. I don’t always think it’s necessary, but it depends on what the publisher is doing. Definitely talk to your publicist, your agent, and your editor before hiring a freelancer.

Also, one last thing to know: I hate saying no. I hate it in my personal life, I hate in my professional life. I have trouble even saying no to my cat. Seriously, that’s why she’s so fat. So please respect the “No.” When I say we can’t cover your travel costs or pitch you for something, there is a reason. And I hated saying “No” just as much as you hated hearing it. Please don’t make me say it twice.

Congratulations on being published and good luck! I hope to see you at an event, conference, trade show, or festival one of these days!

LIZZY MASON is the Director of Publicity at Bloomsbury Children’s Books. She previously worked in publicity at Disney, Macmillan Children’s, and Simon & Schuster, and graduated from Manhattan College (which is in the Bronx) with a degree in Journalism and a minor in English. Lizzy dedicates whatever spare time she can to reading and writing YA fiction. She lives with her husband (and his comic collection) and their cat Moxie (who was named after a cat in Philip Pullman’s His Dark Materials) in Queens, NY. Follow her @LizzyMason21.

Over the last few years, we have seen the number of panels about diversity skyrocket. It wasn’t long ago that an all-white BookCon lineup inspired the creation of We Need Diverse Books; now, a few years later, we constantly come across conference lineups with multiple diversity-focused panels (take the upcoming YALSA Symposium for young adult librarians, as just one example).  Many regional and national conferences have adopted diversity as a conference theme, and we have been invited to speak at multiple Diversity Summits, Diversity Days, and more.

This is a terrific thing. Panels are an important way to keep the focus on this topic and to educate the movers and shakers within all different industries about why diversity matters. The high number of panels focused on diversity is a good indicator that more people are thinking about these issues than ever before.

But here’s the thing about panels: just putting the word “diversity” on a panel and hoping it does the job isn’t enough. In fact, when diversity-focused panels are put together carelessly, they can do more harm than good. As in all other situations, diversity on panel programming must be approached in a nuanced and thoughtful way. Here are a few things to consider before you put together diverse programming for a panel:

1. Do you have any diverse people on your Diversity Panel? This seems like a no-brainer, but I have on more than one occasion seen panels focused on diversity that feature only white speakers (in fact, all-white panels are still so common that they inspired this hilarious satire, Rent A Minority). If your panel has a specific focus, such as LGBTQ diversity or racial diversity, you should aim to have multiple people on the panel who can speak with

   

   authority on that topic. If your panel is more general, you should still aim to populate it with people who can offer a diverse array of perspectives. When marginalized people are in the minority – or missing completely – even on panels that focus on them, it sends a poor message about whose voice matters.

2. Have you only invited diverse people to be on your Diversity Panel, or are they also part of other programming? If your panel on diversity has a great lineup of authors of color but the rest of your programming is totally white, you have a problem. This pigeonholes authors of color and reduces them to tools for understanding without allowing them to promote themselves or their work. It also goes against the idea that diverse books are for everyone. For every author of color you put on a diversity panel, try to find several others to put on panels that are not focused on diversity. A mantra I saw recently on Twitter put it best: “Diversity on panels, not diversity panels.”
3. Who should your panelists be? Accept that not every diverse author will want to represent his/her community on a panel. For some, the issue may feel too private or personal. For others, this simply may not be their area of interest or expertise. Don’t simply assume all authors of color are interested in being on panels about diversity; not every person of color needs or wants to be an expert in diversity issues in publishing, and the same goes for people from other marginalized groups. Seek out authors who have made this conversation a part of their professional life, spoken about it publicly, and positioned themselves as leaders in the movement.
4. Do you actually need a “diversity panel”? Because so many groups have put together so many panels on diversity in the last few years, the topic can begin to feel redundant–in fact, some argue that even the word diversity itself is starting to lose its meaning. Questions like “Why is diversity in books important?” don’t necessarily move the conversation forward. This great article argues that it’s time to move on from Diversity Panels completely. One thing is certain: your audience will get more out of your panel if you can focus it on a specific topic that will resonate with your audience instead of just sticking with “Diversity 101.” Consider what your goals are beyond just general awareness and build a panel around that.
5. What do you want people to leave with? Leave time for concrete suggestions and takeaways. Panels are a great way to broaden the conversation, but they can only do so much. In order for real change to occur, people must leave panels inspired to take action. Often the idea of concrete takeaways is left for the very end of panels, as a last question. But by building in time for it and asking panelists to come up with concrete suggestions beforehand to share, you can help ensure that the panel will serve as a building block for the movement.

Here are a few thoughtful articles on the topic for further reading:

Diversity Panels I’d Like to See

Diversity Panels are the Beginning, Not the End

An Unpopular Opinion About Diversity Panels

What did we miss? Share your thoughts in the comments.

Get the most out of a writing conference by following these tips.

http://www.nikkiwoodsmedia.com/writing-conferences-reap-benefits-9-tips/

It’s been a while since I’ve been active on the conference circuit. There were months during my agenting career when I would travel to two or three conferences and workshops a month. It was fantastic for my frequent flyer account, sure, but I loved everything about these events because I could teach workshops, meet writers, and see the world. It was awesome.

Even though I’m not doing much speaking anymore (though I may have an event on the books for this summer, more details to come!), that doesn’t mean YOU have to stay home. If you haven’t done any workshops or conferences recently, or ever, there are a few upcoming events that I want to get on your radar.

First of all, many of you have heard of Highlights Magazine, yes? Well, you may not know about the Highlights Foundation out in Pennsylvania. This organization’s mission is to empower and educate writers. When I was agenting, I was actually on faculty for one of these events and I can’t recommend the experience enough. The Highlights Foundation has a few offerings coming up that they wanted me to tell you about.

First, in March, there’s the “Everything You Need to Know About Children’s Book Publishing” crash course, which includes faculty members Harold Underdown and Jo Knowles. If you’re interested in children’s book publishing–and I can only assume you are, since you’re hanging out on Kidlit.com–check it out. As an extra enticement, the Highlights Foundation is offering $200 off the registration price with coupon code CRASH. Take a look at the registration page to submit your information and take advantage of the special pricing.

For those of you who are in the know, there is also the Big Sur Writing Workshop, organized in part by my former employer, the Andrea Brown Literary Agency. Big Sur is, hands down, one of the most incredible opportunities for writers that I have ever come across. This year, it looks like they have rolled out an Advanced Master Class offering for writers which is still accepting applications. If you’ve done Big Sur before or you are confident enough in your skills, I would apply. Writers would tell us all the time that Big Sur was one of the best things they’d ever done for themselves. I can personally attest to the magic of that place, the connections you make, and the leaps you’ll take in your craft once you take the time to go.

If a March opportunity isn’t possible, there’s also a really appealing “Summer Camp at the Barn” offering from Highlights, which just sounds dreamy, slated for July. I was on faculty in the summer, and the property they have for workshops is just incredible, lush, and green. Not only will you deepen your craft, but you will get away from your daily life and reset there.

It’s my firm opinion that every writer deserves to invest in a workshop or conference at some point in their development. Why not roll a weekend or week of learning into a creative retreat? Bucolic Pennsylvania or stunning Big Sur are the perfect backdrops to take some much-needed next steps in your writing life. If you’re unable to jump on a retreat or workshop this year, keep both of these resources on your radar. They are worthy of your attention.

Here are some tips for pitching an agent at a writing conference.

http://thewritelife.com/tips-for-pitching-a-literary-agent-at-a-writers-conference/

1. Blues Bones Cover Reveal Signups  Signups are now open for the cover reveal for Blues Bones by Rick Starkey. This is the first book I acquired through Leap Books Seek and it's amazing. You can sign up here. 
   
2. Curse of the Granville Fortune Cover Reveal  I'll be revealing the NEW cover of Curse of the Granville Fortune on Friday right here on my blog. Stay tuned!
3. Editing  I'm editing for Leap Books Seek and my own clients this week. Last week I posted that I have a lot of edits on my plate and jokingly asked people on FB to send me dark chocolate, and the very sweet Beth Consugar showed up at the Pocono Writers Conference with dark chocolate for me. :) How nice is that?
4. Pocono Writers Conference  I had a great time at the conference yesterday and I got to meet Megan Erickson, a fellow Corvisiero Literary Agency author, and Veronica Park, a Corvisiero Literary Agent. I also bought one of Megan's books. 

   Megan Erickson and me with her book Make It Count

   
   

   Megan Erickson, Veronica Park, and me (Veronica was talking when the picture was snapped, but all three pictures we took came out exactly the same. Sorry, Veronica! You still look lovely.)

5. Big Announcement!  If you are a newsletter subscriber, you will hear my big announcement today, and if you are a Kelly's Coven member, you heard the announcement last week. Everyone else will hear it on Wednesday right here. Come back to find out the big news!

If you need encouragement to attend a writing conference, here's a list of reasons to go.

There's still a place for you at writing conferences, even if you're an introvert.

http://www.rachellegardner.com/introverts-guide-conferences/

Screen Shot 2015-11-12 at 8.46.06 PMwalked around the room redirecting the writers back to writing. I shushed writers who were talking even after my redirection. I reminded the class I was helping them to find more writing time through quieter writing time. But still, our writing time didn't feel right, and I didn't like the teacher I was becoming. I wasn't conferring, I wasn't getting to know the writers, I was missing valuable teaching time, and it was still loud! I had to do something because writing time was quickly becoming something I dreaded. (There I said it!) I shudder to think I felt this way; writing has always been my favorite part of the day! It's a time when we get to know each other as a classmate, student, and friend. Panic set in. Was I going to fail these students?

How can you get invited to speak at teacher conventions?

http://schoolvisitexperts.com/?p=1117

I pause to listen to these stories (as best as I can in classroom of 27 six-year-olds, each with a story to share). After they’ve shared their story I comment, “I can’t wait to read that story!” or “Wow, you already have an idea for writing workshop!” Some walk away shaking their heads, eager to write their story, others look at me puzzled as if they aren’t sure why I would say this when they just told me the story. (I often wonder if they’re thinking, “Weren’t you listening?”).

How do you interact with agents when you meet them informally at a conference?

http://jetreidliterary.blogspot.com/2015/07/10-tips-for-encountering-agents-in.html

Why it's worth your while to go to writing conferences.

http://composejournal.com/why-you-should-go-to-a-writers-conference-now/