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Self-publishing giant Smashwords has signed new e-book distribution agreements that will help authors get their books in the hands of more global readers.
Back in October, the company partnered with Gardners Books to bring Smashwords titles to libraries across the U.K. Now, the website has expanded its e-book distribution network even further with new partnerships with Tolino, Odilo and Yuzu.
The Tolino partnership will put Smashwords e-books into several of Germany’s largest e-book retailers including: Thalia, Welbild, Hugendubel, Der Club, Bücher.de, meine BUCHhandlung, eBook.de, and derClub.de. The Odilo deal will expand Smashwords’ library distribution to 2,100 libraries in 43 countries across Europe, Latin America and North America. The partnership with Yuzu will help self-pubslihed authors reach the education market. Powered by Barnes & Noble College, Yuzu powers digital e-books across 473 college bookstores.
Smashwords has released a new feature called asset less preorders, which allows authors and publishers to list an upcoming title as a preorder without requiring a completed manuscript or cover image.
These titles can be listed up to 12 months in advance of a title’s on sale date and will be distributed to iBooks, Barnes & Noble and Kobo. Smashwords CEO Mark Coker explains more in a blog post. Check it out:
Despite the poor adoption, over the last 12 months Smashwords books born as preorders accounted for 7 of our top 10 bestsellers and 67% of our top 200 bestsellers. When you consider how such a small fraction of books accounted for an outsize percentage of bestsellers, you begin to realize something special is happening here.
Mark Coker, the CEO of self-publishing site Smashwords, has invented a pretty funny scenario for April Fool’s Day: Kindle Author, “Amazon’s new service that generates high-quality fiction using complex software algorithms.”
In a blog post on the site, he calls the service a “Build-A-Bear for ebooks” that lets readers write their own fiction with an Amazon algorithm. Check it out:
It won’t be long before we hear talk of Kindle Author millionaires – those readers who configure and create the new bestsellers of tomorrow. Or today. It’s already happening. At this very moment, ninety-eight of the top 100 bestselling books at Amazon are Kindle Author books, and the books are earning five star reviews on average.
Smashwords
Attention, indie ebook authors. Mark Coker at Smashwords wants you to know that there’s never been a better time to be you. He writes, “Thanks to an ever-growing global market for your ebooks, your books are a couple clicks away from over one billion potential readers on smart phones, tablets and e-readers. In the world of ebooks, the playing field is tilted to the indie author’s advantage.”
Then, the wake-up call. Coker goes on to report that “the gravy train of exponential sales growth is over,” with indie (self-published) authors seeing “significant” sales decline at Amazon, especially since the July launch of Kindle Unlimited. He had predicted the slowdown and attributes it to the glut of high-quality low-cost ebooks, the increasing rate of ebook supply outpacing demand, and the slowing, much-discussed transition from print to ebooks.
However, all is not lost. He offers tips on how to succeed in this new ebook environment. You’ll want to see his entire piece at Smashwords, as space constraints require editing them down. Here is a short take on Mark Coker’s 20:
1. Take the long view; focus on aggressive platform building.
2. Good isn’t good enough. Are you bringing your best game?
3. Write more, publish more, get better.
4. Diversify your distribution.
5. Network with other indie authors.
6. Publish and promote multi-author box set collaborations; you can build your base.
7. Leverage professional publishing tools, like preorder, to your advantage.
8. Best practices; there are seven, and Mark gives a good summary in his blog. Your fellow indie authors pioneered these practices, so listen up.
9. You’re running a business: be nice, ethical, honest, and humble. It pays.
10. Pinch your pennies; practice expense control.
11. Manage your time.
12. Take risks, experiment, and fail often.
13. Dream big dreams; aim high. Salvador Dali said: “Intelligence without ambition is a bird without wings.”
14. Be delusional.
15. Embrace your doubters.
16. Celebrate your fellow authors’ success. Their success is your success.
17. Remember that past success is no guarantee of your future success.
18. Never quit.
19. Own your future.
20. Know that your writing is important.
I’ll just repeat that last one: Know that your writing is important.
New Career Opportunities Daily: The best jobs in media.
Halloween is almost here! I listened to the 'Halloween Adventure' the other night and it made me smile (Pat is such a good narrator!) so I thought I'd remind you that it is actually FREE to download both as an audio book and as an e-book. My favourite character is Frank, but it's a secret as to who or what he really is!
Here are some of Rob's Halloween drawings to get you in the spirit (sorry, had to get in one small joke...). Have a fangtastic Halloween everyone!
By: Aaron Polson,
on 4/29/2014
Blog:
The Other Aaron
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Some people out in the world wide web may have noticed some new clothes on old books, including a name change for my novel, Loathsome, Dark, and Deep. Yes, I took it to the courthouse, filled out the appropriate paperwork, and now it has a new name: The Forest of Ruined Men. Why? It's a bit more marketable. I think.
Okay. I'm not a marketing genius. I'm not even a writing genius, but I write. And revise. And write some more. And re--well, you gather the general idea. What I know is this: since coming back to writing, all my earnings are going to charity. I used to drop a fair bit in the community pot before, but now all of it--all my sales, Smashwords earnings, KDP sales, etc., goes to help the uninsured of Douglas County receive health care.
This reluctant salesman finds it a whole helluva lot easier to ask folks to spend money if I know that money is going to do something positive. The nickels and dimes for which I begged before mean little to me, but my chosen beneficiary,
Health Care Access, can do so much good with my money. Why
Health Care Access? Why health care for the uninsured? I thought everyone had insurance now?
No.
Health Care Access does good work here at home. It's a cause in which I believe--and it makes it so much easier to spend time and energy selling books. My nickels and dimes can become diabetes treatment for someone without insurance or the resources to purchase it. My nickels and dimes mean early cancer detection so someone can qualify for state aid and treatment. I believe we have a duty to help everyone access quality health care, and I'm starting in my hometown.
So yes. This is what I'm doing.
And here's more of what I've done to help what I'm doing:
It's like they're a happy family now... a series even... and guess what? I'm laying groundwork for a third "Sons of Chaos" novella. It's going to be a cold one.
And you know what? I'd love it if you bought an ebook or read anything I've written--but sending some love to
Health Care Access is beautiful, too, and you don't even need an e-reader.
At SMASHWORDS under >> Fiction » Children’s books » Readers / Beginner
Find at:
2013 GradeReading.NET Summer Reading Lists
Keep your students reading all summer! The lists for 2nd, 3rd and 4th, include 10 recommended fiction titles and 10 recommended nonfiction titles. Printed double-sided, these one-page flyers are perfect to hand out to students, teachers, or parents. Great for PTA meetings, have on hand in the library, or to send home with students for the summer. FREE Pdf or infographic jpeg.
See the Summer Lists Now!
Selling ebooks is as hard as selling a print book and the biggest problem is “discoverability,” the new buzz word these days. Even once a reader discovers your book, how much should you charge? Mark Stoker, head of Smashwords, a service that distributes ebooks, has done some hard statistics and lets the data speak for itself. Watch this slideshare and see what data makes the most difference to what you are currently doing.
Also provocative is Julie Bosman’s recent NYTimes article about the impact of a “daily deal” to get your ebook noticed and catapult it to the top of the charts. Last year, I heard ebook developers talk about turning Dr. Seuss books into ebooks. They said they put everything into the launch date, hoping and expecting the new release to hit the number one spot in the iBook store and Kindle store. It MUST hit that spot, they said, in order to sell well.
What other strategies are working for your ebooks?
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Darcy Pattison,
on 3/30/2013
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A cat says ________.
A dog says________.
A skunk says______. (We don't know!)
Watch this video to hear a skunk, a ground hog, a bison and more.
My picture book, WISDOM, THE MIDWAY ALBATROSS is now available as in iBook. To access it, you must go to the iBook app on your iPhone or iPad. Then, search for the iBook. Or, click here to be taken to the page on iTunes.
Do you want your book to sell as an ebook? Here are some of the things you must consider.
Ebooks on Multiple Platforms
First, there is an industry-wide ePub standard. But almost no one goes by it. This means that you can put your book up as an ePub, but you’ll have to tweak the files for each and every platform you want to put it on.
The easiest method is to work with Smashwords, which allows ePubs now, or has a MeatGrinder to convert files. You will most definitely want to read Smashwords owner Mark Coker’s Smashwords File Guide. It is a simple explanation of the variables involved in formatting your book. Smashwords has multiple distributions and many people just upload it here and let Smashwords take care of distribution to these platforms: Sony, Barnes & Noble, Kobo, Amazon, Apple, Diesel, Page Foundry, Baker & Taylor Blio, Library Direct, Baker & Taylor, and Axis 360 . But others prefer to move on to other platforms themselves.
Nook: You can upload your ePub documents to Nook at pubit.barnesandnoble.com.
Their process has a built in viewer so you can see what your book will look like on these devices.
Kindle: Go to the kdp.amazon.com program and set up an account to get started. Kindle formatting is not ePub and you must convert your files. KDP allows for distribution on Amazon stores in multiple countries: Germany, France, Spain, Portugal, Italy, and India. Of course, if you want it in different languages, you must translate it yourself, then upload the translated files.
Kobo: Not a new player, but one to take notice of now, Kobo recently signed a deal with the Independent Booksellers to make Kobo the preferred platform in your local indie. They are working together to promote books in new and fresh ways. The Kobo App is available on almost any platform. You can get on Kobo through Smashwords, or by directly uploading to them. They accept an ePub format and will convert it as needed to their format.
Apple iBooks: The strange thing about Apple’s iBook platform is its limitations. iBooks is an app for iPhone or iPad, but there’s no app for Android, desktop Macs, or other platforms. Sales go through the iBookstore, which is part of iTunes. Some argue that iBooks won’t take off until they pull the books out of iTunes. The real advantage of Apple is their international reach, which allows you to put your book into 52 different countries. Again, you must translate yourself; if you only put up English, you may get some sales, but it won’t take off. Apple provides free software, IBookAuthor, which allows you to embed audio and video and is generally touted as a boon to textbook writers. Of course, that just increases your copyright headaches, as you must make sure you have permissions for all images, sounds, music, video, multimedia, etc. But it’s totally cool to include video. I put an introductory video on the new Wisdom iBook. If you have ePub files, they may work on Apple’s platform, but you can’t get around the requirement that you use a Mac Computer to upload at iTunesConnect .
There are other platforms, of course. Vook touts their video-embedded ebooks, while other platforms have other specialties.
PDF Ebooks. Technically not an ePub, but still often referred to as an ebook, are pdf versions of your book. You can sell these from your website through a sales management site such as ejunkie.com. It allows you to upload your files, then handles the transaction and sends a notice to the buyer when the financial transaction is finished, so they can download their file. Goodreads.com also allows you to sell pdf
Software to Create EPubs
What a tangled web there is when you consider converting your book to ePub!
First, most of the major platforms will convert for you. But you’ll want to create the ePub first. Here are some options.
Adobe Indesign. The premiere book/publishing layout and design software from Adobe has made it easier than ever to convert to an ePub. Indesign CS6 allows for flexible layouts, so you can create both portrait and landscape versions of your book for the tablet requirements. Many magazines use Indesign and create the flexible layouts to publish. You can export in a digital format, too, which should meet ePub requirements. The cost of Adobe products continues to escalate and they update so often that it is outdated quickly; therefore, they now offer a monthly subscription that I am reluctantly moving to.
Adobe’s Digital Publishing Suite is not the same thing; it is used more by magazine publishers than book publishers, and by iPad app developers. This is because through this software, you can upload to the Apple App store, but NOT to the Apple book store. Think carefully where you want to sell your product when you choose your Adobe software. Do you want an app (DPS) or an ebook(InDesign)?
Apple’s iBookAuthor. On the other hand, Apple’s price is right: free. iBooksAuthor is one of the easiest, most-intuitive programs to use, but it comes with a major disadvantage. When you create an ebook with this software, you may sell it on Apple’s iBookstore and no where else. This means you will probably do a separate version just for them. The biggest advantage of Apple is that you can sell to 52 countries. And Apple seems to me to be a sleeping giant: if they ever decide to push ebooks, like they do music and video, look out.
Sigil. Open software, Sigil lets you look at the inside of your ePub and–if you are brave and knowledgable–make changes.
Calibre. A desktop ebook reader and editor, Calibre allows you to edit the metadata, add a book cover and convert to some formats. A free, open-source program, it’s useful to have around.
My Workflow
Well, to be honest, it changes every time I get ready to do this, because the development of software, platforms and everything about ebooks changes so rapidly. But in general, what I’ve done is to layout a book in InDesign, then export as an ebook and as a pdf. In Sigil, I can change anything I need to on the “guts” of the ebook. I use that for Smashwords, Kindle, and Nook. I’ll use it for Kobo next time, too, since their connection to Independent Bookstores has raised their profile. I use the pdf with ejunkie.com to sell on my own site.Then, I do a completely new version in iBookAuthor for Apple. Such a pain. Hard to keep track.
At times, I have also hired someone to convert to the standard ePub, then done any tweaking needed for a different format. I’ll be so glad when everyone abides by a given standard! Right now, the biggest drawback to ePubs is the fragmented platforms and their individual requirements.
Helpful books
Elizabeth Castro rocks. Essentially, an ePub is a set of images and text that are put into an html file, controlled by a CSS (cascading style sheets) file, and then zipped into one file. This means that if you mess with the guts of the ePub, you need advice from someone who understand html and css and can explain it in relatively simple terms. Elizabeth Castro has a suite of books that does just this.
We are proud to unveil Varney the Vampire: A Literary Remix, a free digital book featuring the work of GalleyCat readers.
We used Smashwords to publish the final product, and you can download a free copy in all major eBook formats. If you participated in our Literary Vampire Remix Writing Contest but can’t find your work in the digital book, email GalleyCat and we will update the digital book.
Here’s more about the book: “A crew of dedicated GalleyCat readers remixed a single page from Varney the Vampire-a bestselling vampire novel from the 19th Century filled with enough star-crossed romance, vampire action and purple prose to inspire another Twilight trilogy.”
continued…
New Career Opportunities Daily: The best jobs in media.
SwanSong by Lynne Cantwell
My rating: 4 of 5 stars
The ebook cover of Lynne Cantwell’s mythic novel SwanSong has four swans flying in an ominous, cloud-banked sky. A giant moon hovers above them, casting no light, offering no comfort. It is a beautiful picture, suitable to this enchanting young adult fantasy based on the Irish folktale “The Fate of the Children of Lir.”
As in the original tale, Ms. Cantwell’s novel depicts the entwined fates of four siblings, a sister, Neeve, and her brothers Kennet, Corwin, and Kyl. Six years after the death of their mother, the children’s demigod father marries Eva, the dead mother’s haughty, divisive sister. Once the brief, sensual honeymoon is over, Eva’s jealousy of the children turns deadly and she uses her limited magical powers in an attempt to destroy them. The children become trapped partway between swan-form and human-form, with their human faculties and sensibilities intact. The curse will last for 900 years.
Ms. Cantwell does a wonderful job of developing realistic relationships among the siblings, as well as a powerful love between father and children. His loss is felt deeply, as is the children’s loss of him when he cannot follow them to the northern land where they are fated to dwell during the middle 300 years of their curse. The tale is set in an ancient time where magical beings and long lived giants dwell, but are dying out, and being replaced by regular people; the end of the 900 year curse sees the dawn of modernity when light is given by electric bulbs more often than at the tip of a magical wand. The siblings dutifully care for one another, and continue to grow as people despite their individual disabilities (each one is transformed in a different way). The story is a fantasy rooted deeply in the everyday aspects of life, which are beautifully and carefully rendered.
SwanSong has a few typos, but they are minor compared to the strengths of the novel, and can easily be overlooked. Point of view changes are a bit irksome at times. For instance, though Neeve is truly the main character, and her point of view usually dominates, there are times when we glance inside the mind of a brother and then quickly get back inside the mind of Neeve. This dilutes some of the story’s power and could easily be remedied. But the overall impression of the story is, once again, strong enough to overcome such minor lapses. The novel has a good structure, with each part named for a kind of musical composition: “Cantata for a King,” “Sonata for a Swan Quartet,” etc. Music is an integral part of the story as the swan children have a gift for music that lies far outside the norm; it is, indeed, what sustains them throughout their long ordeal.
Lynne Cantwell’s SwanSong is a self-published ebook available at Smashwords.com and Amazon.com, and will be sure to satisfy young adult and adult readers of fantasy, especially those seeking out new voices and timeless, well written tales.
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First, a heartfelt thanks to everyone who signed up for the tour! I really appreciate all the support. I still have a few slots so you can still sign up to read an ebook for the tour and the book is up on Goodreads :)
Now, back to the ebook eXperiment!
Before I talk about formats and pricing, I thought I would share some 411 about where I am in the process - because I promised to be totally frank and honest:
What I have spent so far: My budget is about $1,000
As a financial disclaimer - I have no money to do this. I am actually taking on a job that is crap pay and hard work but will get me what I need to put this book out right. So don't think I'm rich and throwing a bunch of cash in.
$9 for stock photo
$400 for editing with professional editor
170$ for an 3 day ad (I will talk about this next week)
Time - priceless (someone asked me to log how many hrs Im spending - right now about 5 hours a day to get everything set up. I don't expect to spend as much time once the book is out.)
Here are some of the things I've done so far:
- Added my book to Goodreads
- Added my book to my web site
- Updating my website
- Answered every email and comment of support I've gotten (I out this just so I would think I've accom
Does Walt Disney World need an introduction? Probably not, but author, Laura Schaefer give us a super intro!Planet Explorers: Walt Disney World 2011, a guide book for kids, has as many fun facts, trivia, and links as you need to create the perfect vacation to one of the most popular destinations on earth.
You’ll see inside the Magic Kingdom, Epcot, Disney’s Hollywood Studios, Animal Kingdom, the water parks, Downtown Disney, and the resorts. She even rates the rides and attractions with symbols throughout the book:S = ScaryD = DarkA = Awesome: don’t miss this attractionT = Thrilling: think roller coastersW = Wet: you might get soakedLooking for tips on characters? The best food? Live shows? You'll find it all. She even offers tips on keeping your wait at the most popular attractions to a minimum.
A timeline, pictures and tons of details make this book a must read before you book your next trip to Disneyland. Whether your favorite is From Spaceship Earth, The Seas with Nemo and Friends, or one of my favorites, Big Thunder Mountain, this guide has all the information you need. Author, Laura Schaefer, got her start as a contributor to the University of Wisconsin's student paper The Daily Cardinal and went on to write regularly for The Princeton Review and Match.com.She is the author of The Secret Ingredient (Simon & Schuster 2011), Planet Explorers Chicago (Planet Explorers Publishing 2011), Planet Explorers Walt Disney World (Planet Explorers Publishing 2011), The Teashop Girls (Simon & Schuster 2008), and Man with Farm Seeks Woman with Tractor (Thunder's Mouth Press, 2005).
...is a damn good movie. But I'm talking about one of my books.
I killed We are the Monsters last week. It was a hard choice to make because it had already received one nice 5-star rating at Amazon.
I planned on changing the cover (and I do like the new cover much better than the old), but I wouldn't have needed to kill the book without the digital rights management (DRM) debacle.
See, I accidentally selected "enable DRM" when I first published the book. (Don't know what DRM is? Read this.) I don't believe DRM is good for authors. The debate rages on, of course, but in my opinion, it hurts.
If I want people to read my stories (which I've decided is goal #1), why would I put roadblocks in their way? Some writers get all kerfluffled about pirates giving away their books. I say go for it--as long as you don't start selling those pirated books under a different name. Just give me credit, and we're good. Go ahead. Steal my books. Give them away. Grow my audience.
The only way to free We are the Monsters from the DRM monster was to kill it and publish it again from scratch. So I did. It has a brand new, completely linked table of contents, new cover art, and freedom from DRM. None of my other books have DRM, either. It just doesn't make much sense.
And you can download it at Smashwords for free (for the time being). The Amazon Kindle edition is only 99 cents.
How do you feel about DRM? Piracy?
(And if you've read We are the Monsters, I'd love to hear what you think--good or bad. Amazon reviews are a writer's friend.)
What he said. And by "It" I mean The House Eaters and by "Alive" I mean back in print.
Available through Createspace now for $6.99.
(Amazon and other retailers will take a few days to update).
Of course, you can still pick up a $0.99 ebook for Kindle, at Smashwords, or through Barnes & Noble for the Nook.
Twitter. Forums. Facebook. This blog.
I've kicked up a little extra self-promotion of late, and, like many authors, fear I've talked about my "stuff" too much. But have I? Who knows. I hope you, dear readers, will tell me if I'm being a boar. Really.
What I do know is that, when marketing, one must put something in front of potential buyers for them to know about it. Most buyers must see a product several times before they purchase. I haven't mentioned Violent Ends on the blog yet, but I am now. Yes, it's another e-book endeavor, but this time I'm pricing it $1.99 (after much soul-searching and self-debate). Of course, the coupon code WY56K will score 50% off at Smashwords. Violent Ends is also available for Kindle at Amazon.com. This is part of the big experiment. This is about planting seeds rather than leaving them in their little paper pouches (see Monday's post).
These are some of the most...well, violent of my stories. Three of them are brand new/never published before including "The Hustle", a story originally slated for an ill-fated anthology. I hope you enjoy.
The Bottom Feeders is *almost* available in print, too, and I've put a fairly reasonable tag of $7.99 on the dead tree edition. Of course there will be a discount on copies ordered directly through Createspace; details to follow once I've approved the proof.
Thanks for your support. Now go hug a writer.
I dipped my toes in self-publishing (or Indie if it suits you) last April with The Bottom Feeders. Since then, between the free edition, Kindle, and Smashwords, well over 200 readers have picked up the book. Much has changed in the world of self-publishing in the last year. To mark The Bottom Feeders anniversary, I'm prepping it for print.
I've written a little afterword for The Bottom Feeders (print), and here she is:
As part of my day job, I tell my students (high school juniors and seniors) never to apologize for their writing. A nervous sixteen-year-old often sputters and us, afraid to show his or her work to the class.
Get over it, I say.
No excuses. No apologies.
I won't make any excuses for The Bottom Feeders. No apologies, either. These stories have their fair share of blemishes and errata. An earlier electronic edition contained several formatting errors. The prose in unwieldy at times, but its mine. All of it. The Bottom Feeders represents the best of my early work. These stories have life and memory. "Everything in its Place" was my first commissioned sale. "The Bottom Feeders" marked the time I juggled the balance between my past and the fictional universe I was creating. "Tesoro's Magic Bullet" will always be a reminder of the struggle: a story accepted to a market which I'd tried to break into a dozen times before getting it right.
Along the way, I found my voice. I hope you can hear something of the small-town Kansas kid with much love for vintage EC comics, Saturday morning cartoons, and Boris Karloff's staggering monster.
I'll keep telling stories.
Thanks for reading them.
(And, of course you can still get the electronic edition for Kindle or other formats at Smashwords for only 99 cents.)
After all this schtuff about e-book pricing, I thought I'd run a totally non-scientific experiment:
The buyer can set the price for We are the Monsters when downloaded from Smashwords.
I don't have to run a scientific experiment to act like a scientist, so here's my hypothesis: I won't sell enough copies via Smashwords for accurate data. But you can read the first 50% for free.
(Mwhahahahaha...)
How low is too low? There are tons of books on the Amazon Kindle for very small prices, many even for free. I know for a fact I've been reading a lot more since I bought my Kindle 3 than ever before, and I've noticed more people with Kindles everywhere. People are noticing I've got one and asking about it, so there's still a lot of interest in them. Also, Christmas is coming up, which means more Kindles will be around.
Smashwords is also a very popular site for buying books because they translate them into many formats. The prices there are quite reasonable as well.
There's lots of competition out there, and that's for sure. To compete with the market, I've reduced Killer Career today to the low price of 99 cents at both sites. The new price should be showing up in a day or so, if it hasn't already. Is that too low, or is it a smart market move?
What's your take?
Morgan Mandel
Killer Career at Smashwords, Amazon
It appears that Ebooks are here to stay. Some don't like the idea, but I'm open to all avenues of book reading and promotion.
Right now, I'm in the midst of converting Killer Career to Smashwords. I know I'm behind the times on this one, but I'm trying to catch up. I still have ebook copies and signed books available at http://digital-bookshop.com/, but I'm trying to cover all the bases.
Also, Amazon sent me a notice that if my kindle version is priced anywhere from $2.99 to $9.99 I can get a 70% payout on each sale, so I went over there today and changed the pricing to $2.99 and selected the percentage as they instructed. The special sale price of $1.99 may still be up for perhaps a day or two, until the $2.99 amount comes into play. I wish Amazon also offered such a great percentage for sales of my print books as well, but you can't have everything.
I'm still holding out to see if the rumors are true about a new kindle reader coming out in August, which is around the corner. I may be getting one then.
I still have to figure out how to make it an Ibook, but at least I feel like I'm getting somewhere.
What about you? Have you been working on any ebook projects lately? How do you like ebooks? Do you own a kindle?
If you are interested in increasing your sales of an ebook title such as a Kindle or a Smashwords title or titles, or if you are just putting one up for sale, there are some important steps you must take. This is hard-won truths via experience as I am dealing with some 44 titles on Kindle and many on Fictionwise, and one on Smashwords. First off....if you want to begin selling a kindle title or to catch attention of ebook readers for Smashwords or FictionWise, it has to be priced lower than you can imagine!
This may sound crazy but you can make more on a 2.99 book than on a 25 dollar one, so do not balk as pricing it LOW. Kindle owners believe they have a right to cheap, cheap, and cheaper ebooks; in fact, they so want free books. However, if their curiosity over a title can be piqued, they're willing to go .99 cents, 1.99 or 2.99. Getting much above this is flirting with turning your ebook into a stone as it will just sit there.
It is the way of Kindlers in particular. The entitlement has a history begun at the inception so roll with that. All my titles are 2.99 now. I had some cheaper at one time but bumped them all up by a buck as of July 1st. I am selling just over a thousand books a month from the Kindle Store.
Kindlers also go by cover art, title, and description. These may sound like simple steps, too simple (it can't be this simple, Prof. Walker), but this is me paying atteniton to those who have sold in the thousands on Kindle BEFORE ME.
The description must be flawless, not a letter out of place. Rewrite it as many times as needed, and it must excite the imagination. Fire it up; make it the most exciting story you ever wrote--the story of your story. The character name(s) need be there, the main thrust or "platform" along with the setting and some idea of the time period. The basic five W's of journalism.
Next if you intend to follow it up with a sequel, this sells more books ONLY IF the ebook readers KNOW this fact. My series titles do ten times the number of my stand-a-lones. Book length is important to kindle readers. I have a three-volume in one title, and I make that clear, and they love it. I play up the fact it is a FAT book at 160,000 words rather than the typical 80-90 thousand words. Kindlers love this as with the idea of a series.
I hang out at [email protected] and they have embraced their kindle writers on board there and in fact highlight kindle titles each month from KK authors ala the moderator, Bob.
I put up notices about the books on facebook, twitter, elswhere but I try to relay "facts" from my research or on the platform of the book to chat groups to lead into the book title, pulling back on htting folks over the head with buy my books statements.
There are also Amazon discussion boards where I drop in and do what I do on Kindle but they are not as embracing of author BSP there.
I am seeking other venues all the time. Finding review sites for kindle books and not kindle devices is hard to find. There are some e-magazines out there, and I am sure I am overlooking some possibilites.
Finally anyone interested in ebook salesmanship should follow Joe Konrath's blog and in his footsteps. Every step I have taken, Joe put me onto (or up to)save kindlekorner which I discovered. You have no idea how important it is to set the price right and get the descript down perfectly. Great. Now you know all the steps I took but of all of these steps price, descript, professional cover art, and sending the message of series or multiple volumes are the most powerful steps to take.
Rob Walker
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By: Rob Walker,
on 5/6/2010
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Why Go All Independent Author on Us, Rob?
(Part I)
E-books and the electronic readers like the kindle are suddenly legion at schools, at writers conferences, even at ironically enough bookstores. I will never forget at a book signing when a lady pushing a baby carriage by stopped long enough to reach into the carriage to pull out her kindle to proudly flash before me to ask my wife, Miranda and I, “Are your books on Kindle?” We were ready for her, both of us replying, “Yes indeed.”
THREE Million plus kindle e-readers have been sold since December of this year, and Mother’s Day is likely to see a huge number sold as well—perhaps more; at least this is the number I keep seeing in articles in The New Yorker and Newsweek. In other words, the future is upon us and traditional publishing has reason to be concerned even if they don’t know it. More and more authors are taking control of their content and making decisions that impact the content—what they create.
Traditionally, the working arrangement between publisher and writer has always been one of you turn over your creation and the publisher “takes all the risks” as if you are taking no risks in spending months if not years on a manuscript. However, since you are taking “no risks” like those faced by the publisher—business risks—the notion is you are now passive cargo and worth about 8 to 10 percent of each “unit” sold after costs incurred such as an advance.
Now all decision-making is out of your hands, and you are supposed to go write another book in the event the first one sells well. Meanwhile, the publisher’s team—all of whom have pensions and paychecks—make the important decisions of pricing, placing, marketing, packaging, title, down to the font and colors on the cover.
In other words, all decisions made by committee, all of whom are making more money on books being pushed than the author. Think totem pole and the author is at the bottom, and wasn’t a camel a horse designed by committee? My point is when the book fails, the guy at the bottom of the totem pole is the one blamed as his/her numbers of unit sales is too low.
So the business model for the author is pretty bleak, and has been since Guttenberg’s invention of the printing press; ninety nine percent of all novelists in the world cannot live on what they earn as writers. Could you live on eight percent of what you sell without health benefits or pension?
That said, let’s turn now to the business model for the author who is now an Independent Author/Publisher—and for starters, the Kindle contract is not an 8-10% cut but a 70/30 split with the 70 going to the author! Aside from this, the author makes all the decisions to package and price the book, no title fights, no arguments over hardcover vs. trade vs. mass market as none of these designations apply in e-books. The added attraction to doing e-books is control and a sense of freedom.
Publishers are as interested in change as glaciers, and for good reason—as they “take all the risks” and they take the lion’s share of the profits. This is no more evident than now with the sudden growth of e-readers and e-readership as the big houses like Random House and Penguin and others are warring with Amazon.com over price-setting. They have always controlled the prices, and now suddenly millions of avid readers, rabid readers if you will (as kindle readers can go through forty books in a week) want their books at less than ten dollars—as Bezos, the head of Amazon promised them—“You buy a kindle, no kindle book on Amazon for more than 9.99.”
Fact is, Bezos wants the world to have access to any book you or I want “at the moment” or as close to NOW as Whispernet can make it happen. This is why Bezos named his device “Kindle” to “kindle the passion in readers and non-readers alike.” An altruisitc-based business model; imagine that!
By using the A-B-C directions at www.dtp.amazo
Shelli, thanks so much for being so frank and honest about the work you're putting into this experiment. I love reading these posts and I'm interested to see the results!
Don't opt out of the format on Smashwords. Opt out of the distribution. You still want to make those formats available for purchase.
Also? Smashwords does not feed to Amazon. Ever. Your only course of action is to put it up directly unless you go through a third party (such as BookBrewer).
Copyediting might cost you a bit more than the money you have alloted, and you'll probably want to speak with a copyeditor sooner rather than later, as a lot of them are booked up (there are a LOT of people self-publishing right now). My editor is fab but she is also booked up until March. :)
Hi Shelli. You may already know this, but Scrivener software will compile your book in mobi and epub. You can then open the file in Kindle or Nook, and see exactly what it looks like before you upload it. You don't have to deal with html for Kindle, or trust that Amazon will format your doc or pdf file correctly. Take a look at it.
My question about going with three different e-book distributors (Smashworld, Amazon and B&N) is whether you'll need to purchase your ISBN independent of them. Sorry if you covered this already...
Leigh Moore is taking on editing clients. You can find her at http://leightmoore.blogspot.com/
wow JIll and Ben - thank you - Ill make sure I do that.
Laurel - I believe smashwords (if I upgrade my account or so) will issue me one. So i think I can use that but Im still looking into that. Ill make sure I get back to you. :)
Also - anyone correct me if Im wrong - But you dont need an ISBN if you are just doing amazon or B&N - but others (like itunes) requires one.
Great tips here and from the commenters too!
I chose 2.99 for the impulse buy. I will probably go to 3.99 for my second book, but I wanted to get my name out there first. I'll likely use the .99 point in the future with "older" books to help promote new books and to give the older books a sales boost. That's my plan anyway. :)
Oh, yeah, I recommend Leigh too. www.leighmoore.blogspot.com
She just edited my second book and did a fab job.
Wow! Thanks for laying this all out for us! Good luck!
Wow - these posts are so informative! I'm navigating some of this same territory myself. Haven't decided yet whether I'm going to take the plunge, but it's a mind-exploding amount to learn in a short period of time, no?
Question about formatting. Does that mean you are formatting for B&N & Amazon and Smashwords is doing the others, or do you have to format for Smashwords and then they make it available in all the other formats?
Confusing!
There's so much to learn!!! I wish I could help, but everyone else seems to know more. I definitely do the 'stop and consider' when a book is $4.99 or more. I have bought a lot of books at the $2.99 price point. Either price should work.
I agree awesome info!
I didn't realize the royalty would change if the price is different. Interesting.
I've used Smashwords before to download an e-book to my computer. not sure you can on Amazon & B&N. Some of us have no e-reader. I don't plan to get one. They're expensive and most of the books I buy are to give away on my blog either with an author interview or random giveaway. The rest I read at the library. You might want to think about this in terms of marketing.
Thanks for all the helpful info.
You don't need an ISBN, but Smashwords will give you one if you do the Premium catalog. Amazon has their own special #. I wouldn't buy your book for $3.99 and I like you. Rude, but honest. Good luck!
Wow. FASCINATING info, Shelli! You have done a LOT of work!
Loving this Xperiment!!!
Thanks Shelli for all your hard work on research. We all appreciate the time you took and sharing this information with us.
I might be going this route soon and your posts are so helpful.
Good luck with your venture. If you still need a host let me know I have some time available in December if that is when your are launching. November as well.
What impresses me here, Shelli, is that you're being honest about EVERYTHING, including the cost you're incurring. I don't think a lot of writers understand this part. It's not cheap if you do it right. And doing it right means having a professional editor.
The amount you're paying out also sounds realistic. A friend of mine paid $250 total to self publish her book (this amount is only for the ebook side of things), and that included the editor. Yeah, I was wondering how she managed to do it so cheaply, too. I know she's also published with Carina Press, so maybe this has something to do with it (somehow). When she told me how much she paid to self pub a different book that didn't require an editor (it had been close to being sold with one NYC publisher), it was only $50 less than when she hired a professional editor. I'm thinking it's a friend who only charged a very nominal fee.
I'm looking forward to hearing more about what you're doing.
I agree with you about the pricing. Your logic sounds like the Goldilocks syndrome: Not too hot, not too cold. Just right.
SWhelli,
I have a friend who published an ebook recently and wrote about formatting on his blog. You can check it out from his web page:
www.larrykahn.com
Your research looks accurate based on my experience as an indie author. I think you've chosen the right price and the right distributors for the right reasons. You don't have to pay anything to Smashwords, though, unless it has something to do with them giving you an ISBN. I wouldn't know about that since I bought my own. In your case, since you only plan to do this one book and your finances are limited, you might consider purchasing 20 ISBNs from Bowker. You'll need at least four. One for Smashwords, one for Amazon, one for Barnes and Noble, and one for POD if you intend to release the book that way. You can get 20 for $250. If you get just one it costs $125. I sprung for 100, but that's a chunk of change at $575. It's true that Amazon has it's own numbering system, but it's still more professional to give a book an ISBN. Whoever owns the ISBN is considered the publisher, so if you want to be the publisher (rather than Amazon) you need an ISBN.
Formatting isn't that tough. If you follow the Smashwords Style Guide (a free download) you won't have any trouble. Be sure to use the nuclear option to get rid of all the wonky formatting Word tosses in a document. I have illustrated notes on how to convert your Smashwords Word doc to Mobi (Kindle) and ePub (B&N). I plan to make this available for free on Smashwords in the next few days. I'll email you a copy when I get a chance.
As far as copyediting goes, even if you hire someone, things are likely to sneak through. It's a good idea to have several people read it to check for typos. I also downloaded WordTalk to my computer and had it read my Word documents back to me. You find a lot of missing and transposed words this way. Stuff our eyes seem to skip over.
This series continues to be a valuable read, including all of the comments which is one reason I love this blogosphere. The flow of information is so multi-directional, which benefits everybody! Thanks again for doing this!