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Viewing: Blog Posts Tagged with: Promoting, Most Recent at Top [Help]
Results 1 - 17 of 17
1. Meet Sam Cheever - A.K.A. Santa Author...

by Sam Cheever

Some authors like to give stuff away and some don’t. I personally know one author who refuses to give away copies of her books and just gives bookmarks and trading cards away at conferences. No bling for her. She’s not alone. Promotional items cost money, giving away books takes sales out of an author’s pocket. But what about the old business adage, you have to spend money to make it? Does it apply to creative businesses as much as traditional ones? I think it does.

Nobody can chart a direct affect from a promotional item to a book sale. It isn’t possible to identify a monetary result, because it’s not a direct transaction. It really isn’t even monetary. It’s emotional.

People love getting free stuff. They especially love getting clever and useful free stuff. And when they get something they really like they generally remember the person who gave it to them. That’s why I love fun promotional items. When I start researching a new item to take to conferences or give out to new fans in their goodie boxes, my first goal is to find something nobody else has thought of. I rarely give out bookmarks anymore. I have boxes and boxes of them in my closet as proof! When I give away a print book I include a Romance Trading Card because those are collectors’ items and they’re more fun. I load heart-shaped memory sticks with free reads, book trailers, and first chapters and give those away. They’re useful, they bear my website and tagline on their shiny red surface, and they contain lots of fun reading and viewing that will hopefully inspire someone to buy one of my books. It’s a win-win! For my Declan Sands books (MM romance) I found a tiny tool kit with four screwdrivers and a tape measure. Again, useful, and bearing my website and tagline in case someone decides he/she needs a great book to read while repairing their computer with the toolset.

I have knit caps with my website on them, book lights with twisty stems, mouse pad planners that double as notepads, and lots of other fun stuff. Call me Author Santa. Yeah, the stuff costs and I have no way of knowing if I’ll recoup my investment in book sales. But when people receive a goodie box or promo item from me they remember it and hopefully they’ll remember me. In fact, people often come up to me at conferences and exclaim, “Oh, you’re the one with the great promo stuff!”

I just grin and offer them something else from my red velvet bag. ‘Cause I’m selling fun and smiles…hopefully I’ll even sell some books!

Happy Reading Everybody!

Bitten by Paranormal Romance gives Cupid a 4 – A Pack Howl!"This is a delightful and sexy story of competition not only in the office, but between a cupid and a demon."

Long and Short Reviews: "Cupid Only Rings Twice was a very cute story that was short but entertaining.”

This Valentine’s Day, Rori’s gonna meet an honest to god Cupid. And he’ll use more than arrows to win her love.

Rori Foster is too beautiful to find love. Men just can’t seem to look past her exterior to recognize the human being inside. 

Unfortunately he’ll have to save her from the bad intentions of a cocky Love Demon first. But Damios is determined to protect her. Even if he loses her in the process.

To read more or purchase Cupid Only Rings Twice please click the vendor's name.

Musa Publishing | Nook | Kobo | Sony | ARe | Kindle | Amazon.uk | Amazon.ca

Sam Cheever writes mainstream romantic suspense and fantasy, all heat levels; and Declan Sands for M/M romantic suspense and fantasy. Her books are fast paced and fun loving. Not one of them will solve a single world problem, but you definitely won’t be bored while reading them!

Sam’s published work includes 40+ works of young adult, romantic suspense, and fantasy/paranormal. Her books have won the Dream Realm Award for fantasy, been nominated and/or won several CAPAs, were nominated for Best of 2010 with LRC and The Romance Reviews, and won eCataromance’s Reviewer’s Choice award. She is published with Ellora’s Cave, both Romantica and Blush; Changeling Press; Electric Prose Publications (her own imprint), Musa Publishing, and Red Rose Publishing.

She lives on a hobby farm in Indiana with 11 dogs, 2 horses, and one husband.

Learn more about Sam Cheever on her blog Eclectic Insights. Stay connected on Facebook and Twitter. You can also find Sam on Goodreads.

6 Comments on Meet Sam Cheever - A.K.A. Santa Author..., last added: 9/15/2013
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2. Launch day for Homer’s Odyssey


Current word count: 27,525

New words written: 1,122

Words til goal: 12,475 / 347 words a day til the end of September

I got a lot of words done this morning, but I’m working on a tricky chapter and I’m not sure how it’s turning out. We’ll see in the revision. My full word count compared to yesterday’s doesn’t match the new words written today because yesterday I went through the first chapter to get it ready to take to my critique group for last night’s meeting, and I ended up cutting a couple paragraphs. My critique group really seemed to like the first chapter and the premise for the story, though, so that’s really exciting.

HomerOdysseyBookCoverToday is the launch day for Homer’s Odyssey by Gwen Cooper, a friend of mine who you might have read about on this blog. Homer is Gwen’s eyeless cat, who has been an inspiration to Gwen and is now an inspiration to the readers who’ve already read this book. If you didn’t catch my earlier posts on Gwen’s new book, here’s one about her cool website and another with the book trailer. I’m so excited for her. A wonderful day.

Gwen has a great story behind her publication of this book, which you can read more about in her article on Open Salon yesterday. She’ll also be on Day By Day Writer with Sept. 11, with a special tribute guest post about her experience with Homer and her other cats on Sept. 11, 2001 (they live in New York City, and the cats were trapped in her apartment) and how she brought that into Homer’s Odyssey.

Later, we’re also going to do an interview with Gwen about her road to publication with her first novel, Diary of a South Beach Party Girl, and now Homer’s Odyssey. It’s a great, inspirational story, so stay tuned.

If you like animal books, and especially cats, check out Homer’s Odyssey. The book has already gained a solid fan base, as Gwen has been giving out some earlier ARCs to cat-loving fans. Check out the great reviews on Amazon.com.

You’ll be celebrating your launch day soon enough. And I’ll be happy to write about it. :)

Write On!

5 Comments on Launch day for Homer’s Odyssey, last added: 8/27/2009
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3. Book trailer for Homer’s Odyssey


A friend of mine’s second book is debuting on Aug. 25, and Random House has issued a fun trailer.

The book, Homer’s Odyssey by Gwen Cooper, is about Gwen’s cat, who has no eyes and manages to roam around as though he has no handicap at all. In the video, Gwen talks about how this adorable cat has inspired her own life. And Homer himself is shown wandering all over Gwen’s New York apartment. Awwww!

Bravo to Random House for doing this video and posting it onlne.

And kudos to Gwen for writing the books. I can’t wait to read it.

Got any fun book trailers you’d like to share?

Write On!

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4. Retailers are an author’s friends


I know. I was AWOL last week. Sorry.

Actually, I was in Oahu promoting the Sir Newton Color Me Hawaii book. It was an impromtu trip, so I didn’t have time to set up too many events and get good marketing around them. But I did do two retailer events and spent the rest of the time visiting other retailers, both who carried the book and didn’t.

I did signings for the launch of the Sir Newton Color Me Cayman book, the first in the line, and they were successful. But this time, I wanted to do something that I thought would show off the nature of the book more — coloring activities. I made up two sheets featuring coloring pictures from the book then presented them to the kids and their (paying) parents, showing them that there’s more fun, activities and information in the book. The kids got to choose which sheet they would like to color, then when they were done, I gave them the other sheet to do at home plus a sticker of the book’s host, Sir Newton. All of the kids at both sessions seemed as though they had a great time, although I have to admit, I think they liked the sticker best of all. Go figure. The main thing is that the book got some exposure — and some extra sales — and the kids and my husband and I had fun doing the sessions.

The rest of our time in Oahu, my husband and I visited retailers who are already carrying the book, telling them thanks for the support, giving them my business card and letting them know we’re available to help them in any way they might need. One store manager seemed a little resistent when we first went in, as though he was bracing himself for expected complaints. I can’t be sure if this was really case, but when I said we just wanted to come in and say hi and thank the store for its support, he seemed genuinely surprised. And by the end of the conversation, he actually looked happy I had come in, which was a contrast to his first expression. I had asked if he gets a lot of authors coming in the store and he said, “Yeah, every day,” and the way he said it, he didn’t make it sound very pleasant. So my immediate thought was that he had had complaints from authors in the past. Again, I can’t be sure, but if that’s the case, it’s a shame.

The truth is that authors like us need retailers. We need them to stock our books, display them on shelves and recommend them to customers. Because without readers, we’re not authors. Sure we can be writers, but an author is someone who publishes books, and to publish books is to sell them, to have an audience that reads them. And to sell them, we need to promote them, but we also need the help of retailers.

As authors, retailers are our friends, and expressing your appreciation for their support and making yourself available to help them sell your books is good. Retailers will thank you for it. The ones I met did — every single one of them. It was worth it.

The other thing we did in Oahu (we didn’t have time to visit the other Hawaiian islands) was scout out stores that weren’t carrying our book that we thought should be. Although local residents can be entertained by our book, it’s geared toward tourists. And my husband and I found a number of tourist-styled stores that were not carrying our book. We took the book around with us, showed it, explained its benefits for their customers, and we got names that we can pass on to our distributor to close the sales.

So, get out and visit the retailers in your area. If they carry your book, tell them thanks. If they don’t, show them your book and explain why they should. Make friends with them. Retailers and authors need each other.

0 Comments on Retailers are an author’s friends as of 5/27/2009 9:17:00 PM
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5. Author Interview: Rachel Dillon


Today on Day By Day Writer, we welcome debut author Rachel Dillon, a fellow member of the Society of Children’s Book Writers & Illustrators. Rachel is currently doing a blog tour talking about her book Through Endangered Eyes: A Poetic Journey Into the Wild, published by Windward Books.
Rachel Dillon

Rachel Dillon

Here’s her bio:

Rachel Dillon was born and raised in Madison, Wisconsin. She attended the University of Wisconsin, Madison and graduated in 1994 with a Bachelor of Science in Art, emphasizing in Graphic Design. Outside of art, Dillon held a special interest in evolution and extinction and took several classes in paleontology, and geology. Her passion for animals grew as she learned more about endangered species.

Her book is beautiful, so check it out. Now onto the interview:

Rachel, I read that you were in marketing. Did you always want to be a children’s book writer/illustrator, or is it something you stumbled on?

Stumbling is a great analogy. I hadn’t ever thought about writing a children’s book and most certainly not doing illustrations. It all just seemed to fall in place. My book combines all the things I love: children, animals, painting and writing. I went to UW-Madison, for art and graphic design. I was in marketing for many years after college.  I think my goal now is to say, when someone asks what I do for a living, “I am an author and artist.”

Poetry is an amazing form of writing — one I’m terrible at, so I’m in awe of those who can write it. Did you study poetry before you wrote the poems for this book or is poetry something that comes easy to you?

I really haven’t had formal training in writing and poetry, other than college classes in English Literature. I know when I was growing up, I would express myself with poems and lyrics. As a mom, I love books with clever rhymes. I can’t stand rhymes that don’t quite sound right. There is a rhythm, a cadence, and a rhyming poem flows or it doesn’t. I wrote what sounded right to me.

book_cover_tee-squareYour book is about endangered animals. What is it about endangered animals that inspires you?

My sadness inspires me. My heart aches when I hear stories about animals and what has happened to make them endangered. There is something so innocent about animals. They are driven to survive. I also believe that everything has a purpose on Earth. Each species is unique and interesting, and when you eliminate one species, others will be affected. I know that extinction is part of nature, but I have read the rate of extinction is occuring at an unnatural rate.

Your painting style was inspired during a trip to Australia. Could you tell us more about that?

When I was 19, I took my third trip to Eastern Australia. My aunt and uncle live in a town called Ulladula, the sweetest place on the coast. We travelled south to Canberra, where I was inspired by all the Aboriginal Acrylic Dot Paintings. They were in galleries; on the sides of buses; in museums; and even on sidewalks. I loved the colors, patterns and textures. I learned more about the dot painting technique in books, although resources were slim in the U.S. I decided to try out the technique on some of my own art projects and loved it. Painting in dots is soothing and meditative and after 16 years, my technique is still evolving.

How did you go about designing the book? Were there specific things you wanted to achieve?

I wanted to create something unique, that children had never seen before. I wrote the text first and painted the animals second, so they were consistant with the poems. It is important to me that the children understand the issues that endangered animals face, as well as how each species is unique and has a job to do on the planet. The facts help to break down the poem for the child or reader, so it can make a real impact. I wanted to create something beautiful that people would want to take with them as they grew up.

I read that many of your poems were written on scraps of paper at a stoplight while you were taking your daughter to daycare. As a writer or illustrator with a day-job, it can sometimes be difficult to fit in your passion, and even more difficult to keep it going long enough to finish the work and see it through to publication. What kept you going? And in what ways did you make the time to finish Through Endangered Eyes?

I am a Taurus. ;) I am stubborn, and when I get an idea in my head, I do my best to see it through. I also had a lot of people that believed I could do it, and a lot who didn’t think I could — which motivated me more. Most of all, I believed that what I was creating was important for kids to read. I want to make a difference for animals, and this was one way I thought I could help.

Creating the book was my creative escape. It was time for me. I fit writing and painting in any time and place that I can. It is so easy to for me to pay attention to the needs of others and forget myself. My book and the commitment to my publisher was the motivation I needed to complete the project.

Talking about publishers, please tell us about your journey to publication after your book was finished.

It took a LONG time to get published. I started writing the book “Through Endangered Eyes” in 2002.

I submitted to 3 publishers in 2003. With 2 illustrations and all of my text for nine species + human.

My first publisher, Stemmer House, sent me a contract in 2004. After I thought I completed the book, they asked me in 2005 to take the book from 9 species, to twenty. Many drafts later, I thought I completed the book again in 2006.

My first editor, Craig Thorn sadly passed away in 2006. :( I was released from my contract from Stemmer House in February 2007. After which, I submitted to 14 publishers. I lost count of rejections.

In February 2008, I got a call from Windward Publishing, and they wanted my book! I signed the contract with them that month. A new draft, with their suggested changes was sent to them in April 2008. After three more drafts, my book was completed in December of 2008 and published in January 2009.

What a rollar coaster ride, especially when I have a hard time being patient.

Wow! That must have been emotional. I understand you’re working on a second book, again about the wild kingdom. Please tell us about it.

My second book has a working title of “Through Desert Eyes.” I have chosen 21 desert species that are endangered from all over the world. I will include a couple of pages about desert ecosystems and how species are adapted to a dry environment. I want to talk to more specialists for this book and not rely as much on the internet research. I am very exciting about the paintings too. I have matured as an artist through this publishing process.

Could you tell us a bit about the types of things you’re doing to market Through Endangered Eyes?

At each reading I give away bookmarks, so if the kids are interested in the book, my Web address is on it, so their parents have a place to buy the book. For the teachers or event coordinators, I give out a notecard and a magnet with an image from the book on it. I have my blog, my Web site, business cards, a facebook page, and I always carry a box of my books in my car, ready to sell! I am building a mailing list from the checks I receive, so I can mail out postcards if I have a new painting out, or have an event coming up. I also have a large email list that I use to promote things. I send out a press release to the local papers and add to their online calendar, if I have an event coming up. For events that are unique, I will contact the local TV stations and see if I can do a morning show visit. I would love to be a part of a local NPR giveaway, during their fundraising event. So many options.

In the future, I want to add video of me reading my book, and audio of me reading the book; keep posting images from the classrooms I visit, and events I do. I want my blog and site to remain interesting so that people return for more information.

My favorite thing to do as a marketer is to do readings and visit schools. The comments and enthusiasm, makes the book all worth while!

What advice do you have for first-time writers and illustrators pursuing their dream?

1. Be patient.

2. Research. You’ll cut your rejections if you find out what the publisher wants.

3. Stay positive during editing. I have probably gone through hundreds of manuscript changes, not to mention changes to my illustrations before my final book was completed.

4. Lastly, believe in your work. If you believe what you have created is amazing, someone else will agree.

Thanks so much for joining us today, Rachel. Good luck with Through Endangered Eyes, and we look forward to seeing Through Desert Eyes on shelves soon. You can read more about Rachel on her website, RachelDillon.com, and her blog.

Write On!

2 Comments on Author Interview: Rachel Dillon, last added: 4/11/2009
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6. Pickled Promotions

Let's think about this. How do you make a pickle? The easy answer is that you soak it in vinegar and other seasonings. They are by far my favorite food, followed closely by concord grapes, but that is neither here, nor there. And FYI, the connection with the picture and a pickle is Tink's outfit is green like a pickle.


What in the name of garlic do pickles have to do with promoting? That's easy as well.


To make a pickle, you begin with a cucumber: a simple vegetable that can be used in a variety of ways. Much like a promotional tool. You can start with something basic, say your cover art. This is your most effective tool, but it is basic and alone it may not be as useful as you'd like. Most people don't pay attention to plain cucumbers.


Take your cover art and soak it in something spicy (use your imagination here on my analogies) and you could have an exciting post card. Add a little more seasoning; your blurb, an award you might have won, or an excellent review you earned and it it's just like one of those awesome dills you get at a fair or carnival. Everyone is clamoring to get one, heck that and polish sausage are why some folks go to fairs.


Dill chips, small, easy to pile on a sandwich. Same cover art on a business card, you take a handful (cause no one eats just a few dill chips) and spread them around a room full of readers and savor the tangy taste of success from the sales that will pour in.


Fried pickles (goodness I'm having a craving) are a personal favorite of mine. They are a little more work because you have to consider the breading and the time it takes to deep fry them, but worth every bit of work. Very much like a good e-mail campaign. Now, not everyone likes fried pickles, so you have to find those who are truly interested.


You run a special on your web site, perhaps offer a short story for free to anyone who signs up for your newsletter or e-mail list. You make sure your batter is spiced just right. Prime the pump by making sure your story or whatever you are giving away reminds those registering about you and your story/book. Once you have a good little list going you dip those chips into the batter (tease your readers with snippets, incentives, discounts, whatever.


By now you have the best recipe for success!


I'd like to thank Jonathan E. Quist and Bobbi Hinman for helping me decide what to Blog about today. Didn't think I could do it, eh?


©Karen L. Syed


8 Comments on Pickled Promotions, last added: 1/9/2009
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7. Interview with Ellen Booraem Part 2


Got another two chapters done today. Goal achieved! Tomorrow, chapter 23 and 24.

Also, thanks fo Layne and Jennie who posted story starters for the community story I’ll be starting in the new year. There’s still time to post one. I still haven’t even done one myself. Click here and post in the comments. After the holidays, we’ll vote on the best one and start our community story.

Finally, here’s part 2 of the Day By Day Writer interview with Ellen Booraem, author of The Unnameables. I posted part one yesterday. Thanks again to Ellen for giving us all this great info.

How did you find your agent, Kate Schafer Testerman, and could you tell us about the partnership you have with her and had with your Unnameables editor?

My query letter never did work. Fortunately, I live in a part of Maine that sees a lot of creative people from New York in the summer. After I’d written the new version of Medford and the Goatman, I showed it to Bill Henderson, founding publisher of the Pushcart Press, and his wife, novelist Genie Chipps Henderson. Bill and Genie sent the manuscript to Kate, who at that time was working alongside Bill’s agent at Janklow & Nesbitt.. And, fortunately, she liked it!

I love working with Kate and with Kathy Dawson, who’s my editor at Houghton Mifflin Harcourt. They’re patient with my ignorance and utterly committed to making my books as good as they possibly can be. Neither has ever suggested a change “because that’s what the market wants.”

Since I’m up in the boonies of Maine, Kathy’s in New York, and Kate now has started her own agency in Colorado, both relationships are heavy on email. I’ve met Kathy, but have never been in the same room with Kate—I think I’ve heard her voice on the phone about three times in as many years. And yet we feel we know each other pretty well.

You’re a member of Class 2k8. Please tell us about this group and how you got involved with it.

The Class of 2k8 is a group of 27 debut authors of middle-grade and young-adult fiction. We banded together as a group marketing effort, which has included a group web site and blog, an email publicity push, a brochure mailing to libraries and bookstores, and a few group appearances in various parts of the country. I found out about the concept from YA author Carrie Jones, who lives here in Maine. Her first book, Tips on Having a Gay (Ex) Boyfriend, came out in 2007 and she was in the Class of 2k7, which inaugurated the group marketing idea for newbie kidlit writers. Now the Class of 2k9 is about to start its year, and a Class of 2k10 is forming.

2k8 has been a fantastic experience. We have a Yahoo email loop, which was set up for group planning and notices. But half the time we use it just to crow or commiserate, and to share experiences and expertise. I would have been lost this year without my 2k8 classmates.

What did you do to promote The Unnameables and did you find anything that surprised you in that process? What were the easiest and most difficult parts?

I joined the Class of 2k8 because I knew publishers weren’t able to give books as much promotion as they used to. Frankly, the surprise to me was the amount of promotion I did get from Harcourt. I worked with publicists Sarah Shealy and Barbara Fisch (who, sadly, were victims of the early December “Black Wednesday” layoffs that swept the publishing industry). They were an endless font of wisdom, and got my book “out there” far more than I expected.

My own efforts consist of a web site and a blog. I contacted some bookstores and newspapers in Maine, did some local signings and talks, and joined fellow 2k8ers on a panel discussion in several Barnes & Noble stores in Massachusetts. Also I visited Gustavus Adolphus College in Minnesota to talk about writing and related stuff. The blog continues to be difficult for me, because I’ve never kept a journal, don’t enjoy writing personal essays, and can’t persuade myself that anyone out there wants to know what my life is like.

I’ve read that you’re now revising your second novel. Could you tell us anything about it?

My editor has the first revision, and is about to send me her comments. I’m sure I have at least one more revision in my future. The working title is The Filioli. It’s about a relentlessly practical 13-year-old whose family inherits an inn that becomes infested by fairies. The fairies are addicted to luxurious illusions and are debating a change of magic that will eliminate such illusions. The family gets swept into the politics.

That sounds so much fun. I look forward to reading it. Is there something you’ve learned that you wish someone had told you when you started writing?

Get to know your characters as well as you possibly can before you get too far into the plot.

Any other tips you’d like to tell aspiring writers?

Develop as many contacts as you can, and use them at every stage of your process. Whether you use a real-life or on-line critique group while writing and revising will depend on your personality. But once you’re shopping and marketing the book you need every contact you’ve got.

Thanks so much for your time. Good luck for the continued success for The Unnameables and your future books. We look forward to reading them.

Write On!

      

3 Comments on Interview with Ellen Booraem Part 2, last added: 12/20/2008
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8. Listen, do you want to know a secret?

Or is it? I'm not sure how to approach this subject, because I tend to have more authors reading my blog than readers. I would like to reach more readers, but am not altogether sure how.

One thing I do is the book festivals. Like this weekend I am in Georgia for the Decatur Book Festival. This is my second year, and last year was great! I tend to do about 6-10 festivals per year.

Authors, do you participate in festivals? Which one is your favorite?

Readers, do you attend book festivals? Does your area have a book festival?

Are book festivals worth the investment for authors?

Well, let's see. Readers go to festivals because they love books. Most of them are willing to buy books at book festivals. Let's say it costs an author $500 for a booth at a book festival. That is not chump change. I get it. How can you make it more affordable? Well, you can co-op with one or two other authors. You share a couple tables and lower your costs considerably. It also gives you company and support throughout the day. Potty breaks and lunch.

Other benefits? Let's say you only sell 10 books, but 2000 people walk by your booth and half of them stop and look at your book and talk to you. Did you smile? Did you thank them for stopping? Did you send them along their merry way with your PROMO ITEMS in their hands? If you did not answer, "yes" to all three. SHAME ON YOU! If you did all those things, you have increased your potential to sell a book. Don't assume a "No" is a final answer.

The biggest mistake authors make with going to festivals is that they ONLY see it as a chance to sell books on the spot. That is always good, and I try like a crazy woman to sell books to everyone, but not everyone reads your "type" of book. Deal with it. But that doesn't mean they can't be a potential customer or lead you to one. You make not make your money back that day, but don't give up, a sale tomorrow is just as good!

Say you have a man who only reads thrillers and you write mystery. Okay, no problem. You hand him your bookmark and say, "Hey, maybe you could give this to you wife/sister/mother/cousin/librarian who might like a mystery." You thank him and suggest a good thriller you might have read about on line. You have done him a favor and this might make him more open to doing one for you. You would be surprised. And don't roll your eyes at me and say, I don't have time for all that. You better MAKE time.

The second best reason to participate in book festivals is to promote and advertise. Every time you hand someone a piece of promo material that you have printed, consider it advertising, one reader at a time. When you hand them a card with your cover you KNOW they are looking at it. Can you say the same about your $30,000 ad in Publishers Weekly? How many of you actually subscribe to or read PW?

What's the benefit for readers? You get to meet authors. You get an opportunity to talk for a few minutes to someone who devotes most, if not all of their time to doing something for YOU! They write books. Authors don't get published just for the heck of it. They write so that you, the reader, can go to the bookstore or the library, or wherever and get books. Readers are committed and devoted to books, and I beg you not to forget where those books come from.

If you are in the Atlanta area this weekend, stop by and see me and several of my authors (Diana Black, Mary Cunningham, Margot Justes at the Decatur Book Festival. We love to meet readers and we promise to be nice and make you smile.

Blog Book Tour Challenge August #28
©Karen L. Syed

3 Comments on Listen, do you want to know a secret?, last added: 8/29/2008
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9. Top Ten Reasons You're Not a Best Selling Author

It's all About YOU!

You don't think books signings are worth the effort.
You don't think readers pay attention to
promotional mailings.
You don't have a web site to promote or don't update the one you have.
You don't have time to call bookstores to tell them about your book.
You don't have time to call
libraries to tell them about your book.
You don't have time to do speaking engagements.
You don't have time to post
announcements on the Internet
You don't have money to travel to conferences.
You don't have money to advertise/market.

You don't have copies of your book on hand to sell.

Blog Book Tour August Challenge #22
©Karen L. Syed

10 Comments on Top Ten Reasons You're Not a Best Selling Author, last added: 8/24/2008
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10. Getting to the point


Writer’s Digest’s Maria Schneider put up an informative post the other day about things she heard at when she accompanied the magazine’s contest winners on their New York agent meets (lucky them). I won’t plagarize her information here, but one caught my eye for further review: The elevator pitch, be able to sum up your story in two minutes.

 

In screenwriting, they call this a log line, and it would really be even less than two minutes. It should be at the most two sentences — two short sentences.

 

I always found this hard, and I wasn’t the only one. Hollywood seminars have entire sections designed to help aspiring screenwriters write their best log line.

 

I think one of the difficulties for us authors — be it of a novel or screenplay — is that we don’t see our stories as just the main arc that runs from beginning to end. We see our stories as the main arc, plus all the emotions and choices our characters make, plus all the difficulties they get into, plus … etc., etc. Ask us to describe all that in a couple sentences, and our brain goes, huh?

 

But Maria Schneider is right. When we’re at conferences, retreats, etc., we need to be able to succinctly and confidently say, “My novel is about …” and not take up so long that the agent/editor standing in front of us starts looking at her/his watch.

 

And we should know it by heart. I was in this situation once, and my brain went blank, completely blank. I couldn’t remember my main character’s name much less what the story was about. I got there in the end, but I looked pretty embarassing. Believe me, you don’t want to be there.

 

The thing is, we can trim down our story to a few sentences, because every story has a main story, and that’s what you want to focus on. Our protagonist has a need, an event that has flamed that need, and a barrier he/she must get through to achieve that need. I’m simplifying of course, but that’s the point.  (Note, a synopsis is longer.)

 

Writing your elevator pitch is an interesting and useful exercise for every author to do to make sure your writing is not trying to be too much, not trying to tell too many stories in one.

 

Another reason it’s a good exercise is that it forces you to choose just the right words to say what you want to say, to describe your work, using the least amount of words as possible. And that’s something that’s good for our writing in general. In your novel, screenplay, article, whatever, every word should add something to the story. It should say something about plot or character. Every Word! (Sure, “and” and “the” might not, but the words around them should.) If you’re writing a picture book, this is even more important.

 

So, get out a notebook, your computer, whatever you use to write, and formulate the log line for your novel or screenplay, or whatever you’re working on. It’s more difficult than it seems — because you also want it to intrigue, impress, tease, make the reader want to know more — but it’ll be worth it. You don’t have to get the perfect log line in one sitting; most don’t. But while you’re writing your bigger piece, working on your log line will help you stay on track as well as editing to be efficient with words. And when you’re ready to sell your work, you’ll be well on your way.

 

Let me know how you do.

 

Write On!

4 Comments on Getting to the point, last added: 7/10/2008
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11. Don’t be nervous


With my focus now on the Sir Newton books, I started making publicity calls for Sir Newton’s Color Me Hawai’i, which launched earlier this year. I’m late in doing promotions (you really want a nice big push when the book first appears in stores - but the beginning of this year was crazy, with a move to a different state, buying a house, etc.), but I figure better late than never.

I sent out review copies and press releases a few weeks ago, and I have to admit, I really hoped that would be it. Every paper would respond. I’d get requests for interviews, and lots of books would sell.

Of course, it didn’t work that way. I still had to do follow up calls.

As a journalist (my day job), I get calls from publicists a lot. Now, I know why. When I called the publications I had sent press packets to, they couldn’t remember the book. So I had to remind them.

The strange thing was, even though I was calling my peers, even though I get calls like this all day, I was nervous about making them myself.

Why is it that, as writers, we find it so difficult to say, “Look at what I made. Isn’t it great?” Many writers spend hours and hours tapping away on their computers, writing short stories, plays, novels, but that’s as far as they get. They never send them to agents, publishers or contests, don’t even show their friends or read their work at critique groups. Many people don’t even get to the writing part–they can’t get past “that’s a good idea”.

But we should be proud of what we do. We shouldn’t create in a vacuum. There’s nothing wrong with writing just for yourself, after all, that’s what journaling is. But, some things are written to be shared, and they should be. (Of course, I’m not advocating sending work out to an agent or publisher until it’s ready, and that’s where the critique groups come in.)

And even though we would love everyone to say, “Wow, that is great,” they won’t. And there’s nothing wrong with that. Without criticism — the right kind, the constructive not mean kind — we won’t grow.

So, there’s nothing to be nervous about with putting our work out to other writers, good writers, more experienced writers, and saying, “Hey, look at my work. I’d love it if you could read it.” Just like, once something is ready, there’s nothing to be nervous about sending it to agents, etc., and saying, “Hey, look at my work. I think it’s worthy of being published.” And, when you’ve published something, there’s nothing to be nervous about when calling a publicist and saying, “Hey, look at my work. I think it’s good enough to be written about.”

Doesn’t mean we won’t still be nervous. But if we don’t jump, we won’t get far.

So how did my calls go? Well, I only had time for a few. But a features editor at one paper found the book in a pile on her desk and said she would get it in Sunday’s paper, and a features editor at another paper said she couldn’t find the book, but if I send her one (I had sent it to her assistant originally, but she was out sick), she would put it in her paper. I sent the copy off today. Success! They weren’t monsters. They didn’t bite my head off. And they didn’t have to know that my insides were turning.

What makes you nervous in your area of the writing world?

Write On!

2 Comments on Don’t be nervous, last added: 7/10/2008
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12. On Tooting your Horn

This falls under the heading of self-care for introverts. As in, I am needing some bad! I've had a blast these last few weeks with school visits, book signing, speaking at conferences, traveling, working, and writing. I am hugely grateful for each opportunity and all the great people I've met. This is what pro-motion looks like. Selling your next book one relationship at a time.

Each event generates a flurry of emails from kids or students, which I love, but it is depleting. I have one more school visit next week, and then I am signing off for a bit. Going to say no (Introversion 101) to a couple of new event requests. Time to refuel. I don't have a single, solitary toot left in me right now. Maybe one pathetic raspberry, but that's about it.

This week is going to be about napping, journaling, restorative yoga, an artist date or two, and I want to catch a few of the great movies that were awarded last night at the Oscars.

And then there is one of my favorite renewing activities-- tooting my horn about someone else!

Which brings us to National Independent Bookseller's Appreciation Month which is coming in May. Robin and I have begun making plans! For those of you that have been visiting us for a while, you will remember that last May, we dedicated the month to honoring our Indies. (For our new friends, check out some of the fun we had at this link.) We are going to do the same this year, only we'd like to expand the scope and reach. We are hoping to get into the Chase Book of Days so that May will be officially designated for Indie appreciation nation-wide and forevermore. They truly deserve that. Indies are to the book world what introverts are to the human race-- don't you think?

And, we absolutely can't make this happen without you. Yep, you. Will you help? It can be something as simple as visiting your Indie in May and thanking them for their great work. Or, you may want to do something a bit grander. Maybe sponsor a weekly book drawing of local authors? Or, run an add in a local paper thanking them for their work. Perhaps you will be inspired to bake the staff some cupcakes or muffins. Right now, we really could use some of your brainpower. What ideas might you have for actively supporting and expressing your appreciation?

Robin and I sent an email out to about eight of our favorite booksellers and asked them to give us some feedback about some of our ideas. If you have a connection with your local Indie, would you gather some intelligence for us from them as well?

Thanks, everyone. This is our opportunity to give something back to them. Let's put a strong think tank together on this, shall we?

And speaking of horn tooting, it's Monday and that's the day we love to celebrate milestones around here. Anyone have anything they'd like to share? Could be a milestone of any size from finishing a challenging scene to winning the National Book Award. We're open. :-) All entries will be entered into a random drawing to win a copy of Donna Gephart's As if Being 12 3/4 Isn't Bad Enough, My Mother is Running for President, which we blogged about last Thursday.

Hope you all have a renewing kind of week--

Mary Hershey

16 Comments on On Tooting your Horn, last added: 3/20/2008
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13. T Minus Six Months!


Dear Violets and Vinnies,

Successfully launching a new book isn't rocket science, but we're going to borrow the metaphor all the same. For the next six months we are going to be busy concocting some seriously combustible fuel, drilling the data, running control checks, and charting a specific, detailed course for the launching of a book by a big ol' introvert-- uh, that would be me.

My new book Ten Lucky Things that Have Happened to Me Since I Nearly Got Hit by Lightning(Wendy Lamb Books) will be released the first week of July 2008. We are going to break this seemingly overwhelming process down into manageable weekly tasks and projects for me to do. Along the way, we hope you'll share your ideas, too. No introverts will be harmed during the launching of this book. We promise!

Time to load up our breast pockets with nerdy looking pens and mechanical pencils and grab some java. We're off to the control tower. C'mon along!


Mary

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14. To Blog or Not to Blog...

That is the question most writers are faced with at some point in time. Should they invest the time and energy into a blog so they can connect with their readers? Or simply spend the time writing or pursuing other promotional activities.

For one, even though we’re introverts, we are comfortable writing (or so I’m guessing, otherwise we wouldn’t be you know--writers) so using the written word whenever possible to do our promoting for us is always smart. Even smarter, doing it from the relative “call your own shots” environment of the internet. Because, to restate one of our mottos around here, The internet is an introvert's best friend.

So how does one decide?

Do you like chatting? Do you have things to chat about, besides what you had for breakfast that morning and whether or not you were late dropping Petunia off at school? Because if you’re a writer who’s blogging, your blog will also be a professional representation of who you are, not just a personal diary.

Blogs are not about you, they're about what you can give your audience. The very best blogs inform as they entertain. What “takeaway” element are you giving your readers?

And speaking of audiences, who do you expect to read your blog? Fellow writers? Readers? Librarians? Kids? And whoever you’re intended audience, how do you plan to attract readers to your blog in the first place?

Remember, blogs aren’t always about promoting; they can be about building a community, sharing common interests, connecting with people, offering a service.

What will keep your readers coming back? What is your purpose in having them come back (besides having your site meter register high numbers)?

Even if your blog has a relatively small readership, don’t make a mistake of thinking it’s a place to say private things. Anything you say in any e-form can always find it’s way into the most unexpected hands! If you know that you don't tend to self-censor very well, then perhaps a public forum isn't your best choice.

While you really don’t have to blog every day, it helps to be consistent at least. Say, every Monday and Thursday, for example. (Don’t look at my personal blog because it is a very good example of NOT being consistent OR regular. Do what we say here at SVP, not necessarily what we do.)

Still not sure? Give it a try, but perhaps anonymously. Or simply practice in a word document and save your entries. See how that goes before you commit fully to a blog. You might just find yourself addicted.

Or not. And that's okay, too, because one of our other favorite mottos around here is "Know thyself."

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15. Marvelous Marketing Maneuvers (Pt. 4)

Marvelous Marketing Maneuvers for Mild-Mannered Authors:
So you want to be Nora Roberts (Pt. 4)
© Karen L. Syed

4. MySpace. You're never too old or too normal for MySpace. I am constantly hearing that MySpace is for teenagers and perverts. Who cares.

Let's start with the teens. These are the audience we need to be targeting for building a long-term reader/author relationship. They are the consumers of the future, and in many cases, they are the consumers of the now. Some teens I know have more cash on hand than I have had for decades. Few of them have bills to pay. Their money is theirs to spend. So why, as an author wouldn't you want to find a way to bring them into your reader base and nurture them? If you hook them young, you stand a considerably better chance of keeping them as you grow your career.

The declining numbers of teens graduating with well below acceptable reading skills are staggering. Most teens are not taking advantage of the opportunities to escape to exciting places and to be entertained while learning. Okay, so you write adult fiction. What's stopping you from using your adult fiction to educate the parents on how important it is to get their kids enjoying the written word? But I digress.

MySpace is not just about the teens. Sure, they are there, find something to put on your space to get them interested in you as an author. Read a young adult book each month and post your review in a "Teen Section" on your MySpace. The parents will thank you and then they might actually buy your books for themselves. You are also serving another purpose by encouraging families to read together. Not sure what to read? Ask teens for their tips on what to read. MySpace is a place to hook the kids and the parents into a world that has endless potential.

Now let's talk about the perverts. Someone recently said to me, I don't want to put my romance on MySpace because there are children in my book and I don't want the perverts getting any ideas. Again, who cares! You are not the moral police. You cannot stop anyone with less than pure motives from getting their hands on your books. The same perverts on MySpace are shopping in bookstores. You simply cannot worry about it. You will go insane. The bottom line is that you want EVERYONE to buy your book. What they do with it after they pay for it is not your problem or business. Bottom line is, most perverts have jobs and money to spend on books.

Enough preaching. How can MySpace really work for you? Anyone know how many people are on MySpace? A LOT! Did I mention it is FREE. You don't have to pay for it. You go in, set up an account, and promote to your hearts content. If someone is not interested, they will ignore your posts or delete you from their friend list. Big deal. There are plenty more to replace them.

What do you put on MySpace?
--Your cover
--You bio
--Your book blurb
--Your first chapter (or an excerpt)
--Links to you other web sites
--BUY NOW BUTTONS (this is a MUST)


If you take one hour to set up your MySpace and then you spend 15 minutes every other day increasing your friend base, you are reaching thousands of people. You can post bulletins within MySpace that go to all kinds of people, and that is marketing. Review announcements, events, new releases, awards, or all manner of things. You can even run contests. Speaking of events, MySpace has a calendar section where you can list your events and people you don't even know can see them and maybe want to meet you.

Use the Blog section in MySpace to post your articles, news, discussion ideas, and book reviews. This is also a great networking tool. Don't worry about whether anyone is reading it, someone is and maybe they'll tell a friend, who will tell a friend, and you might sell a book!

You don't have to spend a lot of time on MySpace. Put it up, change it once a month or when something happens, and let it do the work for you. But keep in mind, the more you do put into the more you stand to gain.

It's all about FREE and if you set it up and you aren’t careful, you might actually SELL SOME BOOKS!

Pt. 5 Coming Soon!


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16. Marvelous Marketing Maneuvers (Pt. 3)

Marvelous Marketing Maneuvers for Mild-Mannered Authors:
So you want to be Nora Roberts (Pt. 3)
© Karen L. Syed

3. The Buddy System! You remember, in elementary school when you went on field trips you always had to pick a buddy to do everything with. You were not to go anywhere, including the bathroom, without your buddy. Think of marketing as a field trip for writers. A giant adventure that could get a little scary and if you aren't careful YOU COULD GET LOST!

What is the biggest obstacle writers have with marketing? Okay, you can pick two, I know you will. Time and money. I know, I've been there. Consider this. You are on your own and you have to do a postcard mailing. You have a budget for 500 post cards, you have to decide where to send them. Now, let's say you live in Chicago. But you've already done a mailing in Chicago and sold very few books. Well, if you are paying attention you know that you need to do several more mailings to the same people to get them to pay attention. And, no, it is NOT a waste of money. Do the research, it takes multiple points of marketing to make an impression. So what do you do? Consider why they didn't buy the first time.


Too busy to pay attention
Too tired to pay attention
No immediate recognition of your name or title.
No point of credible reference.

There could be any number of reasons. Now, how do you overcome those obstacles? And sales is all about overcoming obstacles. Let's see, you could do another mailing. What will this accomplish?

You might catch them at a better time.
They might have just woken from a nap and be full of energy.
They remember seeing something with your name on it a month ago.
You have added a buddy and a little bit of a credible reference.

How does this buddy system work, you ask? Well, I'll tell you. You find another author who lives in another state. Not a neighbor. Your secondary goal here is to increase your target audience. So if you live in Chicago, find a buddy in San Francisco. You pool your budgets, design a post card that promotes both your books (with a catchy tag line tying them together), and each of you mail out half to your individual mailing lists.

This offers a repeat of the original information and some new and exciting additions (your buddy). You double your chances of getting their attention and increasing your national exposure. Don't be one of those authors who is satisfied with selling books to the 147 people closest to them. You want to reach the masses. The bigger your market, the bigger your potential for sales, and what do sales mean? ROYALTIES and NEW CONTRACTS! Don't be satisfied with reaching whoever you can, make a concentrated effort to reach everyone. Oh, I just had a wonderful thought. What if you had two buddies? You in Chicago, one in San Francisco, and another in…Tampa! Wow! You could triple your market and cut your costs in thirds.

Oh wait, you're worried about diluting your chances by offering two other books. Hmm, let's think about this one. You started with no possibility of selling in San Francisco or Tampa because you had no connection, but now you have a connection to someone there and you actually have a chance at selling books in that market. No chance vs. any chance. Sounds like another no-brainer to me.

So, before you click to another screen, consider selling 3 books vs. selling 0 books at a third of the cost. The best part about the buddy system is you get to save money and increase your marketing potential. And there are no limits to the number of buddies you can have. You simply have to get off your duff, do the networking, and SELL THOSE BOOKS!

Pt. 4 Coming Soon!


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17. Marvelous Marketing Maneuvers (Pt. 2)

Marvelous Marketing Maneuvers for Mild-Mannered Authors:
So you want to be Nora Roberts (Pt. 2)
© Karen L. Syed

2. Shameless! It's all about getting the word out. Let's assume you are a very shy and introverted person. My first suggestion, if you are a writer/author is to get therapy. You are in the wrong business if you are shy. I don't make friends with this, but when you go into business with a publisher, they are counting on you being their backup. If you are afraid or too shy to toot your own horn, it is a detriment to them and the others in the publishing house. At that point, your lack of sales support draws extra time and money away from other authors.

We all eat out. Right? What does this have to do with promoting? When you go through a drive-thru, you should always say "Thank You," before you drive away. Well, how about if after you've paid and they've given you your change, you hand them a bookmark, business card, flyer, etc. with your book info on it? You simply hand it to them and say, "Have a great day!" No embarrassing moment and no pressure to converse with strangers.

Beauty salons and barbershops? Hand a card with your tip. Sit down restaurants? Again, leave it with the tip. What if you pay with credit card? Oh, think about, get creative…

VistaPrint.com is always running special of some sort and I have accumulated a supply of small generic rubber stamps that say:

What are you reading?
Escape the Ordinary
www.echelonpress.com

You can substitute your book title and ISBN or anything that tells them you have a book for them to read. Don't put price or where to order, forget the hard sell. This is a mini infomercial. You want them to be interested, not feel pressured.

Address labels? Again, VistaPrint.com offers them sometimes for 140 labels for FREE. Same message and stick them on everything. Traveling? When you stop at a Visitor's Center and sign their little guest book, you can stick a label next to your name and address. On any envelope you mail.

If you aren't willing to sing from the highest perch about your book, you had better be willing to take these little tips and make them work for you. THE MORE PEOPLE YOU TELL, THE MORE BOOKS YOU SELL!

Pt. 3 Coming Soon!


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