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First Book is excited to be partnered with Cheerios and Simon & Schuster for the Spoonfuls of Stories program. Over the past ten years this dynamic program has fostered a shared love of reading with parents and kids across the nation by providing more than six million free children’s books in Cheerios boxes throughout the spring.
To celebrate the 10-year anniversary of its Spoonfuls of Stories program, Cheerios held seven Breakfast & A Book reading events to encourage parents to read with their children and to support First Book. Actress and mom Jennie Garth teamed up with Cheerios Spoonfuls of Stories to kick off of the first book reading in Los Angeles at the Central Branch Library on March 20.
In celebration of the 10-year anniversary of its Spoonfuls of Stories program, Cheerios will donate 5,000 children’s books to First Book partners across the nation.
Consumers can join Cheerios in its quest to get books into the hands of low-income children by making a donation through First Book’s mobile platform, Text2Give. By using short code 2022 and texting Book2Kids, a $5 donation will be made, providing two new books to a child in need. Simon & Schuster Children’s Publishing will match each donation made via text (up to 50,000 books).
Over the past 10 years, Cheerios has distributed more than 60 million children’s books inside boxes, and donated $3.8 million to First Book. In addition to giving away more than six million books inside boxes this year, Cheerios will make a $300,000 financial donation to First Book.
We’re glad to be partnered with Cheerios to get books to kids in need!
By: Nisha T.,
on 6/18/2010
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Give the Gift of Reading this Father’s Day
Don’t forget to wish Dad a Happy Father’s Day this Sunday, June 20th. If you’re still stumped for a last-minute gift, consider making and online donation to First Book in honor of your dad or whomever you choose. After making a donation you can send him an e-card to remind Dad how special he is.
Big Universe: Read, Create and Share Children’s Books Online
This site is a great resource for reading, writing and learning. The site offers book suggestions, reading quizzes, and even the opportunity for kids to create their own children’s books. Parents and educators can even help kids share their creations with other students using the site’s virtual bookshelves.
Magic Tree House Series Goes Digital
Now fans of Mary Pope Osborne’s Magic Tree House Series can cherish them forever as e-books. All forty-three titles have been converted to digital versions. Random House is now proud to offer this classic children’s book series in print, audio and digital.
4th Cheerios New Author Contest
Have you ever dreamed of seeing your ideas in print? Through Cheerios’ Spoonfuls of Stories New Author Contest aspiring authors have the chance to submit their children’s books in the hopes of being selected as the winner. The winning story gets published and packaged in Cheerios boxes and released for purchase as well.
More Tips from Reading Rockets to Curb Summer Learning Loss
Keeping kids engaged in learning activities over the summer can be a challenge. Here are some more great ideas to keep kids interested and having fun while they learn. From planting a garden and neighborhood book clubs to interactive websites and writing activities, this list is sure to keep your child busy during the summer months.
Bookish Halloween costume ideas
Still haven’t decided on your Halloween costume? This article provides a few bookish possibilities to get your costume ideas flowing.
Last Day to Vote For The Book You Want Cheerios to Put in Boxes in 2010
Vote TODAY for your chance to help select the book that Cheerios will put in boxes in 2010. Don’t miss your chance to vote.
“Leave a Mark” online auction – Wings by Aprilynne Pike
The latest offering in the “Leave a Mark” auctions benefiting First Book is a marked-up copy of Aprilynne Pike’s Wings. Bids are accepted online through 11:59 PM ET on Sunday, November 1 – cast your bid today!
What Do Teens Want? An Industry Study.
Take a look at this interesting survey by Teenreads.com that investigates the ins and outs of teen readers, their attitudes towards books and book-buying habits.
Society of Illustrators Gives Lifetime Achievement Award to Van Allsburg
The Society of Illustrators honored two-time Caldecott Medalist Chris Van Allsburg with its Lifetime Achievement Award during the association’s annual Original Art exhibit last week.
Publishers Weekly’s Top 10 Best Books of 2009: The Reviews
Read reviews of PW’s list of top 10 books of the year. A few of these titles are on my fall reading list. How many have you read?
Who doesn’t love Cheerios? Little circles of oat goodness! The TV show “Glee” pays homage to Cheerios by naming their cheerleading squad after the superior cereal. And since we’re already cheering, let’s whoop it up for the Spoonfuls of Stories program! Cheerios distributes 6 million children’s stories in its specially-marked bookish boxes. Bravo!
Well, I do love Cheerios.
When I’m not hating them.
You see, my love/hate relationship with the ubiquitous toddler treat runs deep—deep in my carpeting, that is.
So for the new parents out there, take heed. Sure, run out and buy What to Expect When You’re Expecting. But then, expect Cheerios to be on your grocery list for a lifetime, so pay attention to these lessons:
- Do not purchase carpeting that is the same color as Cheerios. A neutral beige that’s dark enough to mask stains is a smart idea with small children in the house, but my sand-colored shag disguises stray O’s. We’re endlessly grounding whole grain cereal into the fibers and getting little circles stuck to the bottom of our feet.
- Do not enter the ceramic tile of your kitchen with said Cheerios attached to your heels. You will go flying. It won’t be pretty. (Hey Mom, is that a new dance?)
- Do not buy Cheerios at Costco. The box is enormous and won’t fit into any cabinet. You will be forced to let it live on the kitchen floor, within easy reach of a newly walking toddler. You will soon have 5,392 Cheerios dumped onto your floor, with approximately 5,391 rolling under the refrigerator. All the money saved by buying in bulk will be beneath your icebox.
- Do not buy fruity Cheerios in rainbow colors to solve the carpeting dilemma. They will not be eaten, these strange, colorful cereal mutations. Instead, necklaces will be made. Bracelets. They look so beautiful glued to construction paper. If you lick them and press them against the wall, look—they stick!
- Murphy’s Law of Cheerio Consumption: if you place one Cheerio at a time on the baby’s tray to avoid cereal being thrown on the floor, she will eat each quickly and cry for more. If you put more than one on the tray, they will be immediately swiped onto the ground. (Corollary: number of Cheerios provided to your child is inversely proportionate to their hunger.)
I’m sure you other parents have your own Cheerio life lessons. Please share them! (The lessons, not the Cheerios. I have enough all over my floor to make a meal, thankyouverymuch.)
P.S. While I have your attention, please vote for the books to be included in the 2010 Spoonfuls of Stories program. Me, I like Bear’s New Friend by Karma Wilson and The Hair of Zoe Fleefenbacher Goes to School by Laurie Halse Anderson.
Corollary
You can’t have great children’s books — without great people to write them!
Longtime First Book supporter Cheerios has developed an exciting contest for aspiring, previously unpublished writers. Over the last seven years Cheerios has been delivering books to families by putting 35 million free books inside boxes, and making annual donations to First Book. In addition, Cheerios added the Spoonfuls of Stories New Author Contest in 2007 as a way to encourage up-and-coming children’s book authors, and continue to nurture a love of reading.
Today’s guest blogger, Lori Degman, is the grand prize winner of the 2nd Cheerios Spoonfuls of Stories New Author Contest. Lori, a Chicago area special education teacher who works with deaf and hard-of-hearing children, won for her story, “1 Zany Zoo.”
The day before Thanksgiving, I got a phone call from the people at Cheerios telling me I was the grand prize winner (you may have heard me screaming)! Not only did I win a $5,000 cash prize, but also the opportunity to have my book reviewed by a publisher. And guess what?? Simon & Schuster is going to publish the story as a picture book! The book is expected to be released in spring 2010, initially as a paperback distributed inside Cheerios cereal boxes, and in the summer, published by Simon & Schuster in hardcover.
After years of trying to get published, this is a dream come true! Thank you to Cheerios, the judges and the editors at Simon & Schuster!
P.S. I want to add a big CONGRATULATIONS to the two runners-up in the contest: Tameka Fryer Brown, for her story, “I’m Not Eating That!” and Joan Stradling, for her story, “Who Invites a Pig to Dinner?”
If you have an idea for a children’s book, you may want to check out www.spoonfulsofstoriescontest.com! That’s because the 3rd Cheerios Spoonfuls of Stories New Author Contest is open for entries through July 15, 2009. A description of the contest and other details are on the web site. Winners will be announced by March 2010. Are you the next great children’s book author?
Best-selling children’s book author Doreen Cronin is seemingly everywhere these days! She recently launched her newest book, Thump, Quack, Moo, in a marathon two-month book tour; and her book, Duck for President, is on grocery shelves right now as one of five Simon & Schuster Children’s Publishing books that are being given away by Cheerios Spoonfuls of Stories inside cereal boxes. In addition, Duck for President was re-released with a new cover ahead of the 2008 presidential election, and was made into a play by a Chicago children’s theater company.
First Book caught up with Doreen for a short interview, made possible by Cheerios. You’ll love this wonderful podcast with Doreen — as we find out about her books, her words on the importance of reading, and what she’s working on next!
(Photo: Andrew Gottesman)
Tara, I absolutely love your blog. Your humorous take on life with small kids just cracks me up. In Australia we don’t have Cheerios and I’ve always felt mildly deprived, but after reading your post I realise how very lucky I am.
Maureen Hume. http://www.thepizzagang.com
Ahhh Cheerios – the nmae says so much, but not so cheery when you have to pluck them out of the dogs water dish because your two year old decided to see if they could float!!!!!!
Ahhh, yes. Cheerios. My old friend and nemesis.
Great post, and so true.
We’ve graduated from Cheerios to Goldfish now… they hard to get out of the carpet once they are ground in.
Ah Tara, you are a better mother than I. The carpet being the same color as the cheerios would be selling point for me. Why vacuum if you don’t have to? lol
Thanks for the mention. Email me if you want to do a giveaway of signed books.
Hilarious!
Fortunately, I have wood floor so Cheerios don’t get lost in it. And I have a two four-legged garbage disposals to pick up those that scatter over the floor.
Did you know that plain cheerios can be a good training treat for puppies?
Oops, ignore that typo.
You know how I feel about Cheerios
I would add this in their favor: if you lick one side of them quickly, you can stick them to things. Like your toddler’s face. Just for fun if, say, he’s making you crazy and you need a laugh. Hypothetically.
LOL! Too funny. I can totally relate. :0) We had to rip up our carpeting and put in hard woods. That’s what three kids will do to a carpet!
:0)