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SCENE: COSMETIC SECTION AT WALMARTS. WOMAN CUSTOMER IS STANDING IN FRONT OF LIPSTICK DISPLAY COUNTER, EXAMINING LIPSTICKS.



WOMAN CUSTOMER
(softly to herself)

What is it with cosmetic companies and their love affair with the color pink? I can’t wear pink and I’m sure a lot of other people can’t wear it either!

(picks up lipstick tube, removes cover to examine color)

(cont’d.) Blech! It’s supposed to be beige and it’s good, old pink again! Pink...pink...and more pukey pink!

(OLDER HEAVY-SET FEMALE (OHSF) with light blond hair and her face covered with heavy make-up, pushes her shopping cart into woman customer’s heels)

WOMAN CUSTOMER
Ow!

(OLDER HEAVY-SET FEMALE ignores her and attempts to push in front of display counter)

WOMAN CUSTOMER
You ran into my heel with your shopping cart

OHSF
You should have moved

WOMAN CUSTOMER
Say what? I was here first

OHSF
I need room

WOMAN CUSSTOMER
(giving OLDER HEAVY SET FEMALE the once-over)
That’ obvious. You could apologize – that would be the polite thing to do

OHSF
I could – but I’m not. Now if you’ll move...

WOMAN CUSTOMER
Not! I’m looking for lipsticks here. When I’m finished, you may have my place, eventually

OHSF
So how long d’ya think you’re gonna be?

WOMAN CUSTOMER
Who knows! Maybe five minutes...maybe half an hour. Depends

OHSF
Depends on what?

WOMAN CUSTOMER
Whether you apologize

OHSF
That’s blackmail. You’re not a nice person

WOMAN CUSTOMER
I’m not a nice person? You run into my heels and refuse to say, “sorry” and I’m not nice?

OHSF
This is ridiculous. Okay. My carriage accidentally ran into your heels. Okay- happy now?

WOMAN CUSTOMER
That’s not an apology! That’s a confession

OHSF
Take it or leave it

WOMAN CUSTOMER
It just so happens I’ve finished looking here. You may move in

OHSF
‘Oh thank you, thank you!’ Do you want me to get down on my hands and knees and kiss your boo-boo and make it better? Weirdo...

(WOMAN CUSTOMER moves shopping cart and she watches OLDER HEAVY SET FEMALE out of corner of her eye)

OHSF
So lemme see here. Hmmmm...this looks like a nice shade. Nice and red but how does it smell

(OLDER HEAVY SET FEMALE lifts tube up to her nose and inhales deeply for five seconds)

(cont’d). Crappy scent!

WOMAN CUSTOMER
You-you put the tube to your nose and smelled it!!

OHSF
That’s what a person does to smell

WOMAN CUSTOMER
That is like....soooo disgusting! How could you? People try on that lipstick!

OHSF
So?

WOMAN CUSTOMER
Nose germs not to mention nose hair! Thinking about it makes me gag Tell me you don’t have a cold sore

OHSF
And if I did? Anyway, I don’t like the smell of this brand anyway (replaces tube) Happy now?

WOMAN CUSTOMER
And you put back the lipstick?

OHSF
What did you want me to do with it?

WOMAN CUSTOMER
Give it to a sales clerk or something. Just don’t replace it

OHSF
Why don’t you move down to another counter or something so you don’t have to see me

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By Kirsty McHugh, OUP UK

Geoffrey Jones is the Isidor Straus Professor of Business History at Harvard Business School. He researches the history of global business and has written extensively on the evolution of international entrepreneurship and multinational corporations, specializing in consumer products including beauty and fashion, as well as services such as banking and trading. His most recent book is Beauty Imagined: A History of the Global Beauty Industry. In the original post below, Professor Jones writes about the boom in natural cosmetics.

Next month, on March 24-26, the leaders of the natural cosmetics industry will assemble at the Sustainable Cosmetics Summit in New York City to discuss the boom time for natural beauty. Or, at least, what many are betting will be a boom. The event is organized by Organic Monitor, which recently issued a report outlining how large companies have been paying huge sums to buy iconic brands in this market segment. It has been quite a gold rush so far. In 2006 global industry leader L’Oréal paid over $1 billion for Britain’s Body Shop. Soon afterwards the bleach manufacturer Clorox – implausibly – paid $925 for Burt’s Bees, a Maine-based company which had begun making candles from the beeswax created as a by-product of their honey business twenty years previously, and grown to make $170 million of sales of organic beauty products. In 2008 Estée Lauder, an early mover in this domain which had bought Aveda in 1997 and grown the brand globally, took a stake in the trendy Indian business Forest Essentials, an ayurvedic cosmetics company which makes its products by hand in a village in the Himalayas. And this year kicked off with Shiseido, Japan’s leading beauty company, paying the enormous sum of $1.7 billion for Bare Escentuals, the San Francisco–based company which has built the minerals-based cosmetic market.

The natural cosmetics boom has been a long time coming. Entrepreneurs began to experiment making cosmetics from plants rather than chemicals as far back as the 1950s. In 1954 Jacques Courtin-Clarins, a young medical student who had observed that when patients were treated for circulatory problems with massage their skin looked better, started a small business making botanical body oils. At the end of the decade Yves Rocher launched a company which made plant-based cosmetics distributed through mail order in the rural village of La Gacilly in Brittany. The big problem for all these ventures was to find customers, who stubbornly preferred products which employed modern science to make them look younger and sexier. Natural cosmetics remained for decades an activity for the unusual entr

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I was expecting this collaboration to be super girly and way too sweet, but this actually looks promising.

From The Beauty Counter:

“MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty collection. Now, this is a collection to meow about! This fabulous line will claw it’s way on MAC’s web-site on February 10th, in North American stores on February 12th, and into stores that are overseas sometime in March.”

Hopefully it won’t cause any cat-fights. Har har!

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