Music is the way to Millennials’ hearts, and lately a lot of brands are aligning themselves with artists and starting music initiatives. Scion has been at it for years with their ScionAV initiatives, featuring music, art, and film. We spoke with... Read the rest of this post
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By: Anastasia Goodstein,
on 12/8/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Music, Lifestyle, Scion, Movies & Music, lifestyle brands, music intiatives, ScionAV, Add a tag
By: Anastasia Goodstein,
on 12/8/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Millennials, Spike TV, Ypulse Essentials, Scion, chegg, ifc, Add a tag
By: Anastasia Goodstein,
on 9/24/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: MTV, dove, Ypulse Essentials, Scion, berenstain bears, vevp, Add a tag
By: Anastasia Goodstein,
on 8/6/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Toyota, k-swiss, young adult, fred, discovery, cdc, Ypulse Essentials, Scion, hasbro, Add a tag
By: Anastasia Goodstein,
on 3/29/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: McDonald's, Twilight, MTV, Nickelodeon, health care, Ypulse Essentials, Scion, cbs, American Apparel, skittles, fourquare, teen flash mobs, Add a tag
By: Anastasia Goodstein,
on 3/3/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Disney, daily show, meez, Ypulse Essentials, diet coke, colbert report, Scion, hbo, Kick-Ass, good luck charlie, h&m, mytown, sexreally.com, tygirlz, Add a tag
By: Anastasia Goodstein,
on 10/17/2008
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Britney Spears, obama, twitter, the hills, high school musical 3, current tv, chinese youth, presidential debates, lauren conrad, Ypulse Essentials, 50 Cent, ed tech, heidi montag, prescription drug abuse, Scion, Add a tag
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By: Anastasia Goodstein,
on 12/8/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Music, Lifestyle, Scion, Movies & Music, lifestyle brands, music intiatives, ScionAV, Add a tag
By: Anastasia Goodstein,
on 12/8/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Millennials, Spike TV, Ypulse Essentials, Scion, chegg, ifc, Add a tag
Jeggings are 'the next evolution of the jean' (and apparently the saving grace of the denim industry as the lone growth category for 2010) (USA Today)
- Renesmee Cullen (as rumored a while back, will be played by 9 year-old Mackenzie Foy in the... Read the rest of this post
By: Anastasia Goodstein,
on 9/24/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: MTV, dove, Ypulse Essentials, Scion, berenstain bears, vevp, Add a tag
Can Vevo revive music television? (Further heating up the MTV vs. Vevo rivalry, exec Rio Caraeff confirms plans to launch a new channel that would offer "a mix of programming, live events and archived performances." And over at Viacom, Bill... Read the rest of this post
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By: Anastasia Goodstein,
on 8/6/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Toyota, k-swiss, young adult, fred, discovery, cdc, Ypulse Essentials, Scion, hasbro, Add a tag
Hasbro, Discovery prepare to launch The Hub (The new kids' cable channel will debut on October 10 targeting 6 to 12 year-olds with a mix of popular syndicated series and originals like a live-action adaptation of "Clue") (Los Angeles Times)
- BTS... Read the rest of this post
By: Anastasia Goodstein,
on 3/29/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: McDonald's, Twilight, MTV, Nickelodeon, health care, Ypulse Essentials, Scion, cbs, American Apparel, skittles, fourquare, teen flash mobs, Add a tag
Reminder! Applications for the inaugural GennY Award are due this Wednesday. Winner gets to present their case study on the main stage at this year's Youth Marketing Mashup. Also, "early adopter rates" end this Friday so register and save... Read the rest of this post
By: Anastasia Goodstein,
on 3/3/2010
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Disney, daily show, meez, Ypulse Essentials, diet coke, colbert report, Scion, hbo, Kick-Ass, good luck charlie, h&m, mytown, sexreally.com, tygirlz, Add a tag
Kids upfront season kicks off (with Disney presenting advertisers its 2010-11 slate of programming for Disney Channel and Disney XD including new original Disney Channel movies "Avalon High," based on the Meg Cabot book, and that Harriet the Spy... Read the rest of this post
By: Anastasia Goodstein,
on 10/17/2008
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Britney Spears, obama, twitter, the hills, high school musical 3, current tv, chinese youth, presidential debates, lauren conrad, Ypulse Essentials, 50 Cent, ed tech, heidi montag, prescription drug abuse, Scion, Add a tag
Ypulse readers: We just confirmed my friend Gary Rudman, a former TRU (Teen Research Unlimited) veteran and current independent teen marketing expert, to lead our hour-long "Youth Marketing Boot Camp" intro session at the Ypulse Youth... Read the rest of this post