By: Heidi MacDonald,
on 6/8/2016
Podcorn Podcast co-host Brandon Montclare was an early adopter of the crowdfunding platform Kickstarter. Through it, he and artist Amy Reeder successfully funded two books, Halloween Eve and Rocket Girl! This week, Brandon and I sit down to talk about the platform and discuss how to market your campaign, how to engage with your audience, […]
By: Heidi MacDonald,
on 6/1/2016
Last week, Marvel Comics published Steve Rogers: Captain America #1 by writer Nick Spencer and artist Jesus Saiz. The response to the comic was immediate and vast, with many fans weighing in on the controversy surrounding the issue’s big cliffhanger twist, which revealed that Steve Rogers may have been an agent of HYDRA all along. The […]
By: Heidi MacDonald,
on 5/25/2016
Geoff Johns wants to bring hope back to the DC Universe. Does he succeed?
By: Heidi MacDonald,
on 4/13/2016
The co-writers of MOON GIRL AND DEVIL DINOSAUR and creative team behind ROCKET GIRL weigh in on the first big blockbuster of the year!
By: Heidi MacDonald,
on 3/30/2016
Celebrate the release of Moon Girl and Devil Dinosaur #5 with series co-writers Amy Reeder and Brandon Montclare!
By: Heidi MacDonald,
on 2/24/2016
Last week at ComicsPRO, DC Comics owned the limelight. The company released a bevy of new details about their Rebirth initiative. No, it's not a reboot.
By: Heidi MacDonald,
on 2/17/2016
We're talking comic book movies on this week's Podcorn Podcast!
By: Heidi MacDonald,
on 2/10/2016
Ever wanted to take a bunch of unruly single issues and turn them into a deluxe hardcover? We're about to show you how on a special video episode of Podcorn Podcast.
By: Heidi MacDonald,
on 2/3/2016
We're heading towards a tipping point in the market. Companies are partnering up with Walmart and Loot Crate and other alternative sales avenues are on the rise. DC is undergoing a Rebirth. Where do we go from here? How do we build a comics industry for the 21st century?
Step 1) Modernize distribution so that data flows bottom up across the vertical from store to publisher and back to store
Step 2) Publishers realize that their audience is now the readers, not the stores, which means reworking their advertising/marketing
Step 3) Actually use the data from step 1 to help with step 2
Step 4) Profit
From the data I see Loot Create (all the geek boxes) provide no long term lift, there’s a next issue crash. The digital redemptions from the boxes I’m told is worse.
Walmart is horrible, best the industry stay away. They leave nothing but damage in everything they touch.
Reboots have become the crack cocaine of the comic book industry. When you have to relaunch your entire line every few years, something is wrong. Namely, the people in charge don’t know what they’re doing.
A. Make comics affordable. Go old school and do cheaper print runs on cheaper stock. Drop the price to 3 bucks or less.
B. Sell through Walmart and other mass market retailers. Sell them anywhere a retailer wants to put them on display.
C. Stop it with the endless variant covers. It does nothing to grow your market beyond the die hard fans.
D. Wipe the collectible mind set from your brain-this is for everyone: the artists, the writers, the publishers and the retailers. That is THEE WORST freaking thing to infect the entire industry.
E. Stop trying to impress the other publishers and start publishing stories that people want to read.
F. Remember how old you were when you started reading comics and publish more stories for the next gen readers.