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American consumers have increased their purchases of artisanal foods in recent years. Grant McCracken, an anthropologist who reports on American culture and business, identifies ten concepts that the artisanal movement is composed of and driven by. These include preferences for things that are handmade, on the human scale, relatively raw and untransformed, unbranded, personalized [...]
The post What’s the difference between artisanal and mass-produced cheese? appeared first on OUPblog.
