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Have your books been updated and made for sale as ebooks? Are you on the Kindle store, the Nook store, or the Kobo store? Great.
But if you’re not on the iBook store, you’re missing sales. Here’s why.

In a recent 2014 survey by Education Market Research, they surveyed schools about what tablets they currently own. Apple’s iPad overwhelmingly wins the tablet wars with 79.7% of the market. Distant competitors include Microsoft Surface at 10.2% and Samsung Galaxy Note at 6.2%. Wow! iPads rule! In schools, at least, Kindles only have 1% of the market.

Further, respondents said there are 2.3 million tablets in U.S. schools. That means about 1.6 million iPads are floating around the school buildings. That’s a huge market that you can’t afford to ignore! Especially when the respondents were asked about future purchases. Again, iPad tops the market share with 65.7% planning to buy iPads.

See my books on the iBook store!
To see if your ebooks are on the iBookstore, use the iTunes Link Maker tool. Search for your name under the books category. In the comments below, report what you find!

Darcy Pattison’s books on the iBookStore

Other eBook Options

Just because a school owns a dozen iPads, though, it doesn’t mean the school library will order from the iBookstore. Schools buying patterns are way more complicated because of factors such funding sources, issues related to inventory and checking out books, etc. In a September, 2013 article for Digital Shift, “SLJ’s School Ebook Market Directory,” Matt Enis and Sarah Bayliss run down 22 options that school have for purchasing ebooks for their libraries. Many options are simply a publishing company offering their backlist. Other options include ebooks from multiple publishers. The King among these options is Follett eBooks:

“Sixty-seven percent of PreS–12 schools using ebooks purchase from Follett, according to a recent Library Journal survey. Special features from Follett include note-taking capabilities in all titles and highlighting options in most, along with a tool allowing teachers and students to write and share notes. Additional Follett tools aim to support close reading and Common Core State Standards goals and offer scaffolding structures for struggling readers. Printing, copying and pasting, and text-to-speech features depend on publishers’ DRM specifications.”

One of the main reasons schools go to these ebook distributors is their desire to be “device independent” or “device agnostic.” They understand the limitations of being tied to a certain ebook reader. When a company provides “device independent” books, it usually means the ebooks are browser dependent. Any device which has a browser–such as Kindle Fire or iPads–can read that type of ebook. The versatility and universality of the browser dependent ebooks makes them an attractive option for schools. They aren’t tied to costly upgrades of tablets that tend to break. Instead, ebooks are read on whatever device is working.

Are your books available on these services? You’ll have to look up each one. Follett’s titles can be checked in their titlewave.com website, which is only available to customers. That means you’ll have to find a friendly children’s librarian to look it up for you. Yes, all my books are available on Follett’s ebook platform!

Finally, some publishers are making their eBooks available for purchase on their own websites. My indie books are available in epub or Kindle formats at MimsHouse.com. If you own the ebook rights to your books, you can sell them from your own website, too.

Book Reviews: A Difficult Ask

Of course, this means more work for authors as they work to get the oh-so-necessary-reviews. Already, we ask friends and family to review our books on Amazon/Kindle and maybe on GoodReads. KoboBooks used to pick up reviews from GoodReads, but since it’s been bought by Amazon, that’s not smart business; now, Kobo asks its customers to review on its site. And now, you should really ask for reviews on the iBookstore. Is it too much to expect from a friend?