By Russ Castronovo
Ever since 4 July 1777 when citizens of Philadelphia celebrated the first anniversary of American independence with a fireworks display, the “rockets’ red glare” has lent a military tinge to this national holiday. But the explosive aspect of the patriots’ resistance was the incendiary propaganda that they spread across the thirteen colonies.
Sam Adams understood the need for a lively barrage of public relations and spin. “We cannot make Events; Our Business is merely to improve them,” he said. Exaggeration was just one of the tricks in the rhetorical arsenal that rebel publicists used to “improve” events. Their satires, lampoons, and exposés amounted to a guerilla war—waged in print—against the Crown.
Cover of Common Sense, the pamphlet. Public domain via Wikimedia Commons.
In place of measured discourse and rational debate, the pyrotechnics of the moment suited “the American crisis”—to invoke the title of Tom Paine’s follow-up to Common Sense—that left little time for polite expression or logical proofs. Propaganda requires speed, not reflection.
Writing became a rushed job. Pamphlets such as Tom Paine’s had an intentionally short fuse. Common Sense says little that’s new about natural rights or government. But what was innovative was the popular rhetorical strategy Paine used to convey those ideas. “As well can the lover forgive the ravisher of his mistress, as the continent forgive the murders of Britain,” he wrote, playing upon the sensational language found in popular seduction novels of the day.
The tenor of patriotic discourse regularly ran toward ribald phrasing. When composing newspaper verses about King George, Freneau took particular delight in rhyming “despot” with “pisspot.” Hardly the lofty stuff associated with reason and powdered wigs, this language better evokes the juvenile humor of The Daily Show.
The skyrockets that will be “bursting in air” this Fourth of July are a vivid reminder of the rhetorical fireworks that galvanized support for the colonists’ bid for independence. The spread of political ideas, whether in a yellowing pamphlet or on Comedy Central, remains a vital part of our national heritage.
Russ Castronovo teaches English and American Studies at the University of Wisconsin-Madison. His most recent book is Propaganda 1776: Secrets, Leaks, and Revolutionary Communications.
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