NOTE: This post was originally featured on Susan Gourley’s blog. You can find out about this wonderful fantasy, romance, and science fiction author who also writes as Susan Kelley HERE.
During November 2014, I decided to go gung-ho and promote my two time travel books. So I prepared a plan and outlined it HERE. This is gist of my book promo strategy:
1. I created a Goodreads Giveaway for The Last Timekeepers and the Arch of Atlantis, and the prequel to the series, Legend of the Timekeepers. I offered only one signed paperback book, and included signed trading cards. I made these giveaways international, hoping to reach a lot of readers worldwide, and ran it for the first three weeks in November.
2. I signed up for a month-long Holiday Giveaway with Mother Daughter Book Reviews. The prize was a Kindle Fire HD Kids Edition Tablet, perfect for the upcoming holiday season. I was hoping to reach my target audience with this giveaway, since Mother Daughter focuses on reviewing children and middle grade books. The price of being part of the giveaway was $10, so it seemed a no-brainer to me.
3. Along with doing the Holiday Giveaway with Mother Daughter Book Reviews, an offer was given to authors to support Daughter by purchasing a $30 coupon book for her school’s fundraising campaign. And the offer? A promotion package which included advertising my book cover on the site’s sidebar for 30 days (which gets about 50,000 views monthly), plus a book review, and a two week Mini Social Media Blitz. Normally this promotion would have cost me over $70, so it seemed like a win-win to me! Plus the coupon book has already paid for itself! LOL!
4. As I mentioned in the outline, I’m part of this fantastic tween author group called Emblazon. We planned a HUGE Rafflecopter giveaway for a new Kindle preloaded with over 50 of the Emblazoners middle grade books which ran for the first 2 weeks of November. In addition, a Facebook party was set up for three days where readers could interact with authors and win great prizes. This was all to advertise the release our 2014-2015 Winter catalogue in time for the holiday season.
5. I participated at the Windsor-Essex Book Expo on Sunday, November 23rd to build my brand, connect with local authors, and meet readers. Along with my paperbacks, I brought a huge jar of Twizzlers® to hand out to the kids and adults, signed trading cards, and postcards.
And the results…drum roll please:
Goodreads Giveaways: What a surprise here folks! I couldn’t believe the entries I received. For The Last Timekeepers and the Arch of Atlantis, I had 2100 entries—a new record! And for Legend of the Timekeepers, I garnered 1502 readers wanting to win—another record! One book ended up going to Turkey for a cost of $11.65, and the second book surprisingly went to Quebec, Canada for $4.10. Not bad if you include the price of the books ($10 each). I was more after exposure here, which I got big-time. Plus I connected with one of the winners, who said he’d write a review for me.
Mother Daughter Book Reviews Holiday Giveaway: There were 34,002 entries for the Kindle Fire Kid’s Edition. Not bad in my books! Congrats to winner Joelle D. Again, exposure was the name of the game here. I wanted to get my book out in front of my target audience, and generate interest in my author brand.
Promotion Package with Mother Daughter Book Reviews: This finished December 8th, and I have to say I got some pretty good buzz with this promo plus a wonderful book review. I reached new Twitter followers, and received some more likes on Facebook. The shocker came on December 8th when my Amazon Bestseller Rank skyrocketed from 700,000 to 97,000. Um…huh? I didn’t see that coming, especially since my rank in November kept going down. Must have done something right!
Emblazon Preloaded Kindle Giveaway: I was mildly disappointed with the Facebook party, but we held strong and got a few readers stopping by to comment during my allotted time. In fact, I believe the winner of my ebook was a book reviewer, so you never know! We did manage to get more likes on our Emblazon Facebook page, so I feel we did okay. As for generating interest in our 2014-2015 Winter Catalog, the stats are in: 222 new subscribers for a total of 338 subscribers for our catalog! We’ve only been doing this for 2 years, and we’re all very HAPPY with these results! The Emblazoners even purchased another Kindle during the Black Friday sales for the next promotion. So stay tuned…
Windsor-Essex Book Expo:This event has all to do with location, location, location. And it wasn’t the best location for walk-in traffic. That said, I did sell seven books, so after factoring in the cost of renting a table ($35) and buying the candy ($10), I come away with about $25 in my pocket. Um…considering this event ran from 10 am to 5 pm, I made about $3.57 an hour. Again, this was about networking with other authors and meeting perspective readers—which I did. Plus the licorice was a BIG hit, and was a great ice breaker! I also made a few author connections too. Would I do this event again? Sure, and hopefully next year’s venue will be in a high traffic area.
Bottom line:With all the promotion and marketing I did during November 2014, my Amazon author rank and sales dropped drastically until AFTER December 8th, when my rank took a surprising turn for the better. Not sure why it took so long, but so happy it did! This whole author/promoter/marketer business is one crazy roller coaster ride to begin with. What did happen during the month that surprised me was that a 19-year-old reader from the Netherlands connected with me through Goodreads, and we struck up a relationship. She loves my books, and even reread the prequel and sent me a detailed email asking questions about the book. She even asked if she could review my writing in the future, so I think I’ve found my dream beta reader. Now that’s a super fan! And truthfully, this is what authors are after in the long run—cultivating relationships with readers that will last a lifetime.
Only time will tell whether these promotion strategies will translate into long term sales, but since I’m in for the long haul, I feel most were good investments.
Plans for 2015:I want to finish up the second book in my time travel series by spring to submit to my publisher this year, plus I'm going to have anniversary book blasts in May and August for my existing MG/YA books. There will also be at least four Goodreads Giveaways during 2015, so stay tuned for those contests. I’m within chapters of finishing revising and editing my first book—a paranormal romance with a Beauty and the Beast twist—my agent has requested, and hope to have the MS in her hands in February. I wanted to get The Last Timekeepers and Arch of Atlantis and Legend of the Timekeepers out on audio books, but have found that this Amazon service is only available to residents of the US and UK. Bummer. I'm hoping that Amazon's audio book service (ACX) will open up to the Canadian authors in the near future.
Authors—what promotional strategies have worked for you? What haven’t? Readers—what book promotions seem to hook your attention? Love to hear from you! Cheers and thank you for reading my post!
About the Kindle Fire HD Kids Edition 7" Tablet
I was pretty excited to see this pretty cool new product available through Amazon. This is a HOT PRODUCT! The all-new Kindle Fire HD Kids Edition Tablet also comes with 1 year of Amazon FreeTime Unlimited (which means kids get unlimited access to 5,000 books, movies, TV shows, educational apps, and games—at no additional cost!). It includes a quad-core processor for great performance, a vivid HD display, front and rear-facing cameras, and Dolby Audio PLUS comes with a Kid-Proof Case, and a 2-year worry-free guarantee - if they break it, return it and Amazon replaces it for free. No questions asked! Um... can you say Christmas present?
Fabulous Sponsors (Bloggers)
Thank you to the following bloggers who are sponsoring this giveaway. Please consider visiting at least one or two and thanking them personally.
Fabulous Sponsors (Authors and Publishers)
A big thank you to all of the participating authors and publishers who are sponsoring this giveaway. Below you will find their fabulous books broken down by category. Please note that these categories are not mutually exclusive. For example, some of the middle grade books featuring dogs also feature a great adventure or some great tween books also have a hint of magical realism.
* PLEASE READ *
Under each category you will see a button to "Add to Amazon Wish List" and "Add to Goodreads". If you click on these buttons, you will be directed to a Listmania list or one of my bookshelves where you can add each book to either your wish list (Amazon) or want-to-read shelf (Goodreads). Doing this will earn you entries in the giveaway below.
AMAZON: Hint...if you scroll to the bottom of the list on Amazon, you will see a button "Add All Items to Your Wish List". One click is all it takes!
GOODREADS: If you do not see the column entitled "my rating", click on "settings" and make sure that the "shelves" box is checked. This will make it super-easy to add the books to your "to-read" shelf.
Please consider purchasing one, two or more books that interest you as a "Thank You" to these generous sponsors. Some books are free, others only 99 cents!
★★★★★★★
Picture Books for the Holidays
★★★★★★★
Rhyming Picture Books
★★★★★★★
Award Winning Picture Books
0 Comments on Find some Fantastic MG Authors and their Books during this Massive Holiday Giveaway... as of 11/17/2014 6:51:00 AM
By: Sharon Ledwith,
on 11/3/2014
Blog:
Sharon Ledwith: I came. I saw. I wrote.
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This month will prove to be a busy one for me! I’m already sweating buckets. First up, I’ve got two Goodreads Giveaways happening for each of my time travel books, The Last Timekeepers and the Arch of Atlantis, and the prequel to the series, Legend of the Timekeepers beginning November 1st and running until midnight on November 22nd. The giveaway is open Worldwide, which gives me plenty of time to mail the winners their signed paperback copies before the end of holiday season. BTW – I’m including a set of signed trading cards to go along with the books, so go to the end of this post to enter these giveaways!
Second up, I’ve signed on as a participating author with the Mother Daughter Book Reviews for their Kindle Fire HD Kids Edition Tablet Holiday Giveaway. I know, that’s a mouthful to say! This is a fantastic opportunity for authors and book bloggers to reach new readers and put a smile on a child’s face at the same time. Here’s what Renee, the hostess of this event has to say:
"I was pretty excited to see this pretty cool new product available through Amazon starting October 21. This is a HOT PRODUCT! The all-new Kindle Fire HD Kids Edition Tablet also comes with 1 year of Amazon FreeTime Unlimited (which means kids get unlimited access to 5,000 books, movies, TV shows, educational apps, and games—at no additional cost!). It includes a quad-core processor for great performance, a vivid HD display, front and rear-facing cameras, and Dolby Audio PLUS comes with a Kid-Proof Case, and a 2-year worry-free guarantee – if they break it, return it and Amazon replaces it for free. No questions asked! Um… can you say Christmas present?"
Wow, now I want one! Here’s the gist of the giveaway: One winner will receive either a new Kindle Fire HD Kids Edition 7” Tablet (US only), a $200 Amazon gift card (International) or $200 PayPal cash prize (International). The event will take place from November 1st to 30th, 2014. The giveaway is open Worldwide.
Third up, I’ve got a two week Mini Social Media Blitzset up with Mother Daughter Book Reviews starting on November 24th. This will be an experiment for me, as I’ve never used this type of service before. This particular book promotion includes 10 Tweets (provided by me), 2 Facebook shares, 1 Google+ share, Pinterest Pins to at least 2 Mother Daughter Book Reviews boards, and adding my book (I choose The Last Timekeepers and the Arch of Atlantis) to Goodreads “Want-to-Read” shelf. It should be interesting to see if this promotion generates interest in my books. BTW—their monthly page views range from 45,000 to 55,000 so it seems like a win-win to me.
Fourth up, I’m part of this fantastic tween writers group called Emblazon. We Emblazoners are planning a HUGE Rafflecopter giveaway which will run for 2 weeks beginning Monday, November 3rd. There will be books, ebooks, and book swag up for grabs. Oh, did I mention the Kindle preloaded with 40 of the Emblazoners middle grade books? There will also be a Facebook party where readers can interact with authors and win great prizes. Any teachers or librarians out there will benefit from this fun event as we release our newest catalogue into the world just in time for the holiday season!
Fifth up, and finally, I’m participating in the Windsor-Essex Book Expo on Sunday, November 23rd. This gives me a chance to meet and connect with readers and authors in the area. They’ve got some awesome sponsors, and there will be children’s events, autographs, and readings from local authors. I’m personally bringing Twizzlers® to hand out to the kids (and most-likely some adults), along with signed trading cards and postcards. BTW—anyone who buys one of my books scores a Last Timekeepers rubber wrist band! For more information on this event, please click HEREto go to the Windsor-Essex Authors Facebook page.
Whew! Still sweating! Thanks a heap for reading my blog. If you have time, please leave a comment and share what you’re planning to do to boost your book sales and author presence during the upcoming holiday season. If you’re a reader, what type of events would grab your interest and draw you into an author’s world? Cheers!
Are you a children's book or teen literature blogger, an author, a publisher, or a publicist looking to share copies of a fabulous book? Mother Daughter Book Reviews and Youth Literature Reviews are joining forces to provide you with the opportunity to take part in a Blog Hop featuring links to giveaways for fabulous children/teen's books, gift cards, cash, or other prizes. What better way to celebrate Children's Book Week?
How Does it Work?
Dates: May 12 to 18, 2014
- Posts must go live at 12:01AM (EST) on May 12, 2014
- Giveaway must end on May 18, 2014 @ 11:59PM (EST)
(If using Rafflecopter, set your widget to end on MAY 19th at 12:00am)
Cost: FREE!
Prize: Children/Teen's Book and/or a Gift Card
If your prize consists of a book, it must be one appropriate for children/youth under the age of 18. You can also offer an Amazon gift card, a credit at the Book Depository, or PayPal cash as a prize (minimum $10) in conjunction with a book OR in lieu of a book, but your post MUST discuss children's books or literature. Links to posts just offering a gift card or cash with no mention of children/teen's books or literature will be removed from the linky list. If unsure, email me!
Posting Requirements:
Posts must be published no later than May 12, 12:01 am, 2014 ~ Posting early is ok. Posting late is not ok.
Your post must contain the following information (clearly visible):
- Event Button
- Giveaway Details
- Links to the Hostesses (Mother Daughter Book Reviews and Youth Literature Reviews)
- Giveaway Linky List
The event button, links to hostesses, and linky code will be emailed to you on Monday, May 5, 2014.
Please send me your direct URL once your post goes live, or if possible you can send me your permalink ahead of time. Failure to send me your link within 24 hours of the start of the Giveaway Hop will result in the removal of your link from the linky. If you send me the direct link after the 24 hours deadline, it will be added to the bottom of the list.
Adding a Link to the Linky:
To enter the Giveaway Hop, you simply have to enter the home page of your website followed by the country restrictions (i.e., Who can enter? US; US/CAN; WW; other). Once your post is ready you can send me the permalink as described above.
Deadline for Sign-Ups: May 9, 11:59 pm (EST), 2014
The linky will close and no additional links will be accepted.
Promoting the Kid Lit Giveaway Hop
We need YOUR help in spreading the word about the Kid Lit Giveaway Hop. You are certainly not required to do anything other than sign up if you wish to participate, but we would sure appreciate your help by either posting about the sign-ups, tweeting about it, or sharing the information within your circles or even popping the event button up in your sidebar. We are also happy to provide you with the full post HTML code if you would be willing to post about this sign-up. Just email
Renee @ Mother Daughter Book Reviews. The more sign-ups the better for all of us!
Questions?
Please feel free to contact either Renee [renee (at) motherdaughterbookreviews (dot) com] or Katie [YouthLitReviews (at) live (dot) com]. We are here to answer any questions you may have.
Sign-Up Below
You will be asked to enter the title you want displayed in the linky list (please add country restrictions in brackets), a link to your home page (or direct URL if you have it), and your name and email address.
* Like our fancy event banner? We used designbox1 from Fiverr to create it. Ask me about it!*
