How many times have you compared yourself to other writers? Lots, I’d wager. If you write horror, I’m sure you try to measure up to Stephen King. Or if middle grade or young adult is your genre of choice to write, then do you try to be as good as J.K. Rowling or Stephanie Meyers or Rick Riordan? If you do, you’ll hit a brick wall every time because all those authors are being who they’re meant to be and excelling at it. Sure, they’re the trail-blazers, and many times pacesetters in their genres. But if you constantly compare yourself to bestselling traditional authors or successful indie authors then you’ll never be happy.
Stop. Doing. That.
There’s no magic bullet when it comes to a career in publishing. What you can do is learn to use your strengths and embrace your weaknesses, and then delegate what you can’t do. Choose an author you admire as a pacesetter, but don’t constantly compare yourself to him or her. Learn from them. Watch what they do, and do what you can or what you feel comfortable doing. Take risks, but don’t compromise your integrity. I’m not the greatest public speaker (nor do I want to be). The thought of doing a school visit shakes me to the core. But I’ve moved out of my comfort zone to do them. Not many, but some. On the other hand, I try to go out of my way to help other authors achieve their goals and dreams by tweeting or sharing their books, or hosting them on my blog. After all, there’s strength in numbers!
I read a post from Kristen Lamb about why you should use your author name to build your brand. She shares the formula to create a brand in the post. So using my own name, the formula would go like this:
Name (Sharon Ledwith) + Product (Books: The Last Timekeepers series) + Emotional Experience (the payoff readers receive).
The more books you write and get published, the bigger your platform gets, and the more readers will seek you out. Think about the music industry. If say, Katy Perry (one of my favs) only had a few songs on tap and never bothered creating a body of work, she’d never be the successful singer that she is today. Same with Adele or Justine Timberlake. One hit wonders are just that— they burst onto the scene, and then fizzle out just as fast if they don’t continue to build their brand. So don’t write one book, create a backlist.
When I first started contemplating a career in writing I used Diana Gabaldon (who writes the Outlander series) as a pacesetter. I tried to write thick, juicy books loaded with descriptions and character development like she did. Um. Yeah. Throw me in the time portal now so I can unlearn that. Although I did learn many things from her style and writing, I could never be her. There’s only ONE Diana Gabaldon, and that’s fine by me. I think I’ll concentrate my energies on being Sharon Ledwith, stop comparing myself to other authors, and write more books for my readers to escape to the past and have a blast! 
BTW—Speaking of more books, Book 2 in my time travel series, The Last Timekeepers and the Dark Secret comes out October 17th through Mirror World Publishing! It’s been a long time coming and I can’t wait! And if you can’t wait, here’s the Amazon PRE-ORDERlink if you feel inclined to check out my newest time travel adventure. Cheers and thank you for reading my blog! I truly appreciate it!
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| An Author's work is never done! |
Honestly, my head hurts from thinking about what authors have to do now-a-days in this new publishing paradigm. I’ve written posts before about this topic and all the tasks writers are up against. Write, rinse, repeat has become an author’s slogan. The world wide web is crammed full of blogs, publishing services, publicists, and anything a writer needs to get their books into the hands of readers. This whole industry has changed so much in the last ten years, and I’ll wager it will keep changing. What won’t change are those who try to pass themselves off as ‘authors’ and continue to write bad books thinking they’ll get rich quick, and those who are in for the long haul, invest in themselves and write good, even great books. The proof is truly in the pages.
Apparently there are five ways authors can succeed in publishing. Bet you’re biting at the bit to know what they are, right? Okay, I’ll share, but just to let you know, I found this same information on numerous blog posts I read (when I should be writing my next book). That said, I added my own two cents based on my own experiences as an author. I believe most of this advice is just common sense, but you be the judge:
Have a strong, savvy social media presence. When I first burst into the publishing world with my debut book, The Last Timekeepers and the Arch of Atlantis, I had a year under my belt with my blog, and a Facebook account. That’s it. My then publisher (now defunct) gave their authors a basic idea on what we had to do to promote and market our books, but it truly felt like once my book was published, I was put out to sea in a life raft with one paddle and a megaphone. Since then, I’ve gotten more of a presence (Twitter, Google +, LinkedIn), and made so many social and business connections for which I’m eternally grateful. It takes a village to raise an author!
The Power is in the Pricing ($2 to $3.99). Readers love to fill their ereaders up, and giving them a great price for hours of entertainment or education is your best bet to building your audience. This is a no-brainer. Although, if a reader wants to spend $10 or more on an ebook by his or her favorite author, then they don’t break a sweat when hitting the buy button.
Pre-Orders. Again, you’re creating buzz with this sales tactic. Add a cover reveal, a Goodreads giveaway, or raving book reviews into the mix, and you may just have a bestseller on your hands. When I was first published, we never had this option, so I’m looking forward to seeing how it works with the next installment of my YA time travel series, The Last Timekeepers and the Dark Secretdue out October 17th, 2016. (Yes, that's me creating buzz! Wink.)
Write a Series. I’m on that gravy train! Or at least I’ve left the station. So far I’ve got two books in The Last Timekeepers time travel series out: Book #1, The Last Timekeepers and the Arch of Atlantis, and the prequel, Legend of the Timekeepers. Now with Book #2 contracted and scheduled for release, I feel I’m on my way. I’ve already started to research and outline Book #3. The master plan is to have a total of ten books with the prequel making eleven. Guess I’m in for the long haul for sure!
Hook Readers with a Free Installment. Part of me has a problem with this. Authors work hard, damn hard, at their craft. Somehow, a free book seems to cheapen an author’s work (but that’s for another blog post!). I do get the idea, and technically FREE is a good thing. Hell, I like free stuff. Who doesn’t? I’ve even have a free short story on my website for readers to download. Still, many authors give away their first book for free in the hopes that readers will like it enough to invest in more books written by the same author. Again, a great strategy, but I somehow think it’s akin to selling a piece of your soul. That’s just my opinion.
For another book sales strategy, here’s a comical, great post that helps authors to understand how finding readers is comparable to shopping at warehouse stores like Sam’s or Costco:
So there you have it. Five ways to try to find success as Author 2.0. Hate it or love it, publishing has become a game of misdirection and manipulation – the trick is to find a Houdini instead of a charlatan. Authors, have you found success using any or all of these strategies? Readers, do you buy books based on price point, pre-orders, an ongoing series, or do you just download free books? Would love to read your comments! Cheers and thank you for reading my blog!
There’s so much talk around the blog-sphere and internet about author platforms. How do you brand yourself? What to do to create an online presence? How to get your book noticed among millions of other books vying for attention? It’s enough just to write a book and get it published whether you selfpub, epub, or sign traditional, but to also have to market and promote the book can take so much time and energy away from creating more books. And it’s exhausting at times.
So what to do?
One way is to internally ask:
How can I help this person? Remember, it’s not always about you, and about selling your book or wares or whatever you’re offering. The best way to help others is to share. In this world, you give, you get. People naturally feel the need to reciprocate when someone does something for them. If you want the people you work with to support your career, help them first, and then stand back and watch the magic happen!
Check out this three minute marvelous mini movie, and you’ll get the gist of how helping a person can be a rewarding experience, and make your life richer in ways you never thought possible. Warning, go grab a couple of tissues before you watch…
http://gawker.com/this-three-minute-commercial-puts-full-length-hollywood-1309506149Thanks for taking the time to read my post, and have a great and grateful day! Cheers!
