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Illumination Entertainment’s The Lorax exceeded expectations and debuted in first place with a stunning $70.2 million last weekend. That places it in eighth place for all-time biggest openings for an animated film, and fourth-best for a non-sequel animated film. The success of the film validates the producer-driven approach to animated filmmaking taken by Illumination head Chris Meledandri, who exercises tight control over the casting, writing and creative direction of his films. It’s a page straight of Jeffrey Katzenberg’s DreamWorks playbook and, for better or worse, Meledandri is proving that it can work for producers without the initials JK.
Meanwhile, in its third weekend, Studio Ghibli’s The Secret World of Arrietty grabbed $1.5 million from 1,431 US theaters. The film landed in 14th place, but had the lowest per-theater average of any film in the top 20. Its US total now stands at $16.8 million.
Cartoon Brew |
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Post tags: chris meledandri, Illumination, Secret World of Arrietty, The Lorax
Fox Business’s Lou Dobbs claims that President Obama’s “liberal friends in Hollywood” are “targeting a younger demographic using animated movies to sell their agenda to children.” He cites Studio Ghibli’s The Secret World of Arrietty and Illumination Entertainment’s upcoming The Lorax as evidence of this indoctrination. One of Dobbs’s guests claims that these films are creating a generation of Occutoddlers, referring to the Occupy Wall Street movement which these films allegedly promote.
Of course, I wouldn’t put it past Fox that they’d try to stick it to Chris Meledandri, who runs Illumination and is a competitor of Fox in the animation market. After all, Meledandri used to run 20th Century Fox Animation and oversaw the earlier Dr. Seuss animated adaptation, Horton Hears a Who!, which was distributed by Fox.
Cartoon Brew: Leading the Animation Conversation |
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Post tags: chris meledandri, CNN, Lorax, Lou Dobbs, Secret World of Arrietty
