Ever wondered how to get ahead in advertising? Upon leaving university I tried and failed, but have always had a love of the ad world. Here’s a piece I wrote for Tracy Ann Baines’ blog, Tall Tales and Short Stories. The blog’s a really impressive piece of work and is now ranked in the UK’s Top 10 Children’s Literature blogs. My little article is about structure, using one of my favourite ever commercials as the example, and is called Storytelling in 60 Seconds.
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