He's Invisible...He's Powerful...He Helps Writers...He's the Ghostwriter!
What’s the essential characteristic of a ghost? Invisibility.
Well, that’s exactly what a ghostwriter is…invisible.
And, the ghostwriter is a powerful tool and a huge help to writers who can’t seem to get their ideas into content or stories. Or, for writers who don’t have the time to write the articles themselves. Or,
Today, I'm back with Part 2, features two through five, of "A Ghostwriter: 5 Features That Can Help Build Your Business."2. A Ghostwriter Provides Informational ContentInformation rules in today’s ever changing world. Providing informative and/or instructive content to your staff, customers, and potential customer is now essential, especially with business transparency being a desirable feature that employees and customers look for.
While businesses and marketers can generate their own content, a ghostwriter frees up company time for more productive and revenue generating work.
‘Informational gifts’ is another content product that businesses need to be aware of. Of the thousands of websites within your industry available for customers to find and subscribe to, why should they choose yours? That’s where an ‘ethical bribe’ comes in to play. Providing an informative report or e-book with valuable information that your potential customer will appreciate tends to motivate that individual, company, or visitor to click on your opt-in box, thereby increasing your mailing list. And, every business knows the importance of having a mailing list – it’s crucial with the increasing e-commerce trends.
It’s this offering of valuable and quality information that helps build a relationship with your site’s visitors and keeps them coming back. This ongoing relationship will eventually lead to an increased mailing list and sales.
3. A Ghostwriter for Your Business’ Landing Pages and ProductsThe first impression an online searcher – potential customer searching for your product or business type - will have of a business, is its landing page. Obviously, a business needs to have an attractive, quick loading, SEO friendly, and informative page. Now, while a ghostwriter will most likely not be a web designer, she can create the needed content for the site, content that will engage the visitor and motivate him to subscribe to the mailing list and make contact with the business.
The mailing list is what generates long-lasting relationships and sales. Through the mailing list you can offer information, along with product and/or business promotion. Marketing experts advise though, to offer a 75 to 25 percent ratio of information to promotion.
Again, information is what people want today; they want to know how to find a solution to their problem or need, and they want to be informed. If you provide that, you will have sales.
Along with creating effective landing page content,
a ghostwriter can produce product descriptions and guides. Through the information you provide and additional research, she can create informative and customer appreciated content, thereby fostering customer loyalty.
4. A Ghostwriter – Copywriting and KeywordsIn addition to writing articles, newsletters, e-books, reports, and other content, a ghostwriter should know copywriting. While this skill isn’t essential for some aspects of the job, it is important in the event a client requires projects such as landing pages, email marketing, product guides, articles, or other.
And, being aware of SEO and keywords will help the ghostwriter create traffic effective content, leading potential subscribers and customers to the business’ website.
Knowing copywriting and SEO is a surefire way for
a ghostwriter to increase her value to business clients.
5. A Ghostwriter Must be a Good Writer
While I know most of my readers/visitors to this site don't have their own businesses, you might know of someone who does. Maybe you know of an entrepreneur who needs help with visibility; if that's the case, DKV Writing 4 U is the perfect solution.
Here's the press release we just sent out:DKV Writing 4 U is having a March 2011 Business Marketing Special To celebrate winter coming toward a long awaited end, we’re offering one 180 – 300 word ghostwritten health or business article per customer for a rock-bottom introductory price of $10.
Utilizing organic marketing is an essential part of online business. Providing quality and valuable information is what creates an information funnel back to your site. So, if you’re a business owner take advantage of our special today.
The special will be effective from March 1st through March 15th. For full details visit:http://www.dkvwriting4u.com/2011/02/ghostwriting-special-for-businesses/DKV Writing 4 U is a writing service that includes ghostwriting, copywriting, editing, proofreading, critiquing, and resumes.
With experienced and professional writers, we offer quality work at affordable prices. In addition, there are two FREE gifts just for visiting. And, if you subscribe to our site, you will receive two more FREE e-books on writing and/or marketing.
DKV Writing 4 U strives to help writers on their journey toward publication and businesses increase visibility and opportunities.
Karen Cioffi is an author, ghostwriter, and freelance writer. She is also a member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.
Learn about the DKV Writing Team at:
http://www.dkvwriting4u.com/dkv-writing-team/~~~~~~~~~~~~~~~~
This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.
GET YOUR COPY TODAY!Click on the link for more details and a great review:http://www.karencioffi.com/writing-publishing-and-marketing/Kindle Version:
http://www.amazon.com/dp/B004MDLT0Q~~~~~~~~~~~~~~~~~~~~~~~~~
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The Blogger’s Checklist
(The books offered may change periodically)In fact, check out the sidebar for two free gifts just for stopping by!
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Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog or article visibility
