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Tablets were the top item on Millennials’ holiday wish lists — both young kids and older Millennials named the iPad as their most desired holiday gift. And many of them got what they wanted. According to stats released last week from Pew... Read the rest of this post

I made a visit to see my sister, brother-in-law, niece, and nephews over the Thanksgiving weekend, and while I was there, it didn’t take long for the kids to tell me all about what they’ve put on their Christmas lists this year. The eight... Read the rest of this post

The USTA hopes to make tennis a big hit among kids through not only the creation of child-friendly rules (but also fun and familiar marketing. In what’s sure to be a grand slam of a strategy, the USTA is partnering with Nickelodeon to air special... Read the rest of this post

Nearly half of children aged 6-12 (44%) want an iPad in their stocking this holiday season, according to Nielsen. In fact, Apple devices comprise the top three items on their wish lists, with the iPod Touch and iPhone ranking highly. Among teens,... Read the rest of this post

MTV aired the latest episode of its ‘True Life’ documentary series over the weekend (focusing on the young people protesting in Zuccotti Park. The episode seems to have the same issues as the Occupy Wall Street movement itself: a lack of... Read the rest of this post

Barnes & Noble will debut the newest member of its Nook family on Monday (but Engadget has a sneak peek. The new version, called the Nook Tablet, looks a lot like the Nook Color and will have twice the RAM and built-in storage of the Kindle... Read the rest of this post

Amazon’s new Kindle Fire looks sleek and cool (and at a mere $199 complete with Amazon’s Cloud storage (!), it bests Barnes & Noble’s Nook Color in cost and competes on functionality. We agree that it’s no iPad killer,... Read the rest of this post

The Nook released the Nook color last year and made some good ground as far as the ebook market is concerned. The fact that comics come in color and Kindle does not have a color ebook reader made Nook Color a force to reckon with in the e-publishing market. And now it has come out [...]

It’s graduation season, and that means (commencement speeches by some pretty big names. What kind of advice are grads getting? ESPN commentator Stephen A. Smith, perhaps afraid of a future full of whiney workers, pulled no punches when he told... Read the rest of this post

That is the question.

To be honest, I’m old-fashioned when it comes to the reading experience. What’s not to love? I adore the anticipation of walking into a bookstore. The weight of a book as it rests in my hands. The excitement of opening a book for the first time. The feel of paper against my fingertips. The satisfaction of placing the bookmark at the end of a completed chapter. Ah, the best of times.

However, even I, the diehard reader, must concede that the eReader is not without its advantages. First, eBooks are not nearly as expensive as traditional paper books. Second, the use of eReaders dramatically reduces the reliance on the forestry industry. Third, it’s much easier to carry an eReader than a book coming in at 550 pages. Fourth, you’re just a click away from your own library. Now, that’s worth a second thought.

I bring to your attention the NOOK Color by Barnes & Noble. I single out this device in particular because of its most recent ad campaign entitled “Read Forever.” B&N is taking a different approach from its competitors by paying tribute to all readers. They are not condemning the readers of paper books but, instead, encouraging reading in all its forms. Their approach works because they did what no one else could, they got my attention.

I’m not saying that I’ve been converted but I am considering the possibility. What’s your answer?