How to use this Page

Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our Ypulse Jobs Board. If your company has an open position in the youth media or marketing space, we encourage you to post there. Post a... Read the rest of this post

After each Ypulse Youth Marketing Mashup event, we always hear the same bit of feedback from attendees: More case studies! We listened, and this June, we are including more case studies throughout the event as well as a Campus Case Study Slam.... Read the rest of this post

Jamie Coniglio, George Mason University

- computers aren’t technology
- internet is better than tv
- doing is more important than knowing
- learning more closely resembles nintendo than logic
- multitasking is a way of life
- typing is preferred to handwriting
- staying connected is essential
- zero tolerance for delays
- consumer/creator are blurring

quick overview of social networking and different types of sites

at George Mason University, they’re playing with:
- wiki for internal communication
(showed Chad Boeninger’s business wiki as an example of a public wiki)
- Meebo widget chat box
- blogs, although they have fewer now than before because they were using them to route around the fact they didn’t have a CMS
- moving to a research portal that blends WordPress and the Internet Scout Toolkit
- have fooled around with MySpace, and they’ll respond, but not much going on for them there
- same thing with Facebook
- seriously looking at LibGuides; playing with it right now
- have discovered Zoho and are trying Zoho Show as a way to share materials among staff
- del.icio.us bookmark sets
- showed the UThink blogging project at the University of Minnesota
- virtual reality
- showed the browser Flock

marketing & social networks
- keep your content fresh
- provide reliable content
- know your market
- have good content

from an organizational point of view, where do we put the personnel for this

challenges
- declining visits/gate counts (at least in academia)
- fewer reference desk transactions
- fewer circulations of print materials
- competitors in the information environment
- disintermediation

- being where our users
- being useful where our users are
- realizing we aren’t in control (chaotic versus structured)
- silo-ing or personalization
- who’s on desk
- face time versus online
- privacy? her staff uses nom de plumes on Facebook to protect their email addresses and identities
- keeping up/”losing” skills
- getting/keeping good parapros
- riding the tsunami
- organizational structure/agility
free the bound periodicals? and more?
- discomfort (certainty versus uncertainty)

students aren’t using their GMU email addresses because they already have other personal ones

responses
- stay aware of “uber” environment to kee up
- pilot/try it out (if someone wants to try it, she says sure)
- student input/feedback/training us
- keep/move on/ can’t be wedded to “one way”
- avoid searching for a magic bullet; can’t emphasize flexibility enough
- departmental facility; take advantage of your staff’s expertise
- streamline aspects of “standard” job elements
- read special library “tactics”
- create zones of experimentation
- building a “knowledge practice;” start with the ones who will work with you
- closer alignment with curricular changes, emerging and redesign academic programs
- movement from “support service” toward collaboration and partnerships
- value risk-taking
- reorientation toward user-centered services; noted University of Rochester’s anthropological report published through ACRL

service transformation to
- visible
- trainer/learner
- collaborative
- informal
- visual

By Anatoly Liberman

First I would like to respond to the comments on my discussion of spelling reform. I was aware of the continuing efforts by some groups to simplify English spelling, but I think their chances of success are slim, because there is no public awareness of the damage done by our erratic spelling system. We need respelling bins, similar to the now ubiquitous recycling bins. (more…)

Share This

Check out our new “Feeds by Category” feature by clicking the big RSS icon or the “feeds” tab on the top right.  Now you can mix and match your OUPblog content any way you would like.

Share This