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Viewing: Blog Posts Tagged with: online presence, Most Recent at Top [Help]
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1. What People Think Matters (When It Comes To Your Website)

Last week, I heard an agent refer to the importance of a “thoughtful online presence” and at first, the phrase zipped right past me. Yeah, yeah, a website. Got it.

But then, I needed to check a list of author websites. And as I pulled up each name, that phrase came back to me. It was easy to see who had a thoughtful online presence—and who did not. By the time I’d finished checking a ton of websites, I’d learned a few things. But mostly, I learned that a little bit of thought can make a big difference in what people think when they see you on the web.

Like what, you say? So glad you asked:

If you want people to think you’re a dependable writer who’s on top of things, then keep your website information updated. That means posting regularly if you have a blog. If you just can’t get around to posting but once or twice a year, then do yourself a favor and take the blog off your website. (But if your blog is your website, make it static with no dates.)

If you want people to think you’re a professional, skilled writer, then keep your website free of spelling and grammar errors. It’s fine if you have a misspelling as a play on words or if your writing style is conversational in a blog post. But if you have “Welcome to This Writers’ Home’s” in your web title, in big, block letters, you might need to brush up on those pesky possessive rules.

If you want people to think you’re witty or urbane or spiritual or any number of other interesting things that you are in real life, then put your personality/interests into your website. With a blog, it’s easy for your voice to come through. But people don’t often stop to read a handful of blog posts. They will, however, click on that “About Me” tab, so there’s your chance to make a good impression. And if you’re not sure what kind of impression you’re making, ask for honest feedback from friends. (Or better yet, ask someone who doesn't know you well.)

Finally, choose the kind of writer you want people to see. When a person lands on your website, will they know instantly that you’re a romance novelist? Or a children’s writer? A poet or an essayist? Have you honed in on your niche, and does your website reflect that focus?

I think this might be hard for those of us like me, who might pen fiction as well as non-fiction, or write for children as well as adults. But it doesn’t mean we can’t keep writing whatever we want; it means accentuating what we want the world to see--and think--when they first meet us.

I suppose, then, that a website should get to the heart of the writer. That's what matters in a thoughtful online presence. So, yeah, I've got some website work to do. How about you?

~Cathy C. Hall






0 Comments on What People Think Matters (When It Comes To Your Website) as of 3/3/2014 9:18:00 AM
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2. How Do You Create An Author Online Platform?



I'm so glad you asked! :)

I have a 8 week ecourse on how to create and build an author-writer-home business online presence / platform.

CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE  Website Creation to Beyond Book Sales

*****


THE COURSE OUTLINE:

1. The Beginning – Creating a Quality Product

2. The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content

3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content

4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010

5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

6. How to Create a Product Line and Attracting Customers Through Information Marketing

7. How to Create Your Own PowerPoint Webinars

8. More Marketing Strategies

* And, the 8 week ecourse includes a 10 Point Website Critque!

To check out the full Table of Contents and testimonials go to:
http://karencioffifreelancewriter.com/book-marketing-ecourses/

But first, here's a quick tip: the first step for an author, after creating a quality product/book, is to create an effective website. Having an effective site means it needs to have the necessary optimization elements, pages, and content. The website is the foundation of your platform. And, simple works best.

~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor

Create and Build Your Author/Writer/Home Business Online Presence
http://www.karencioffi.com/author-online-presence-ecourse/

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

~~~~~

0 Comments on How Do You Create An Author Online Platform? as of 3/15/2013 7:17:00 AM
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3. How Do You Create An Author Online Platform?



LOL. I'm so glad you asked!

I have a 8 week ecourse on how to create and build an author online presence / platform.

CREATING AND BUILDING YOUR AUTHOR ONLINE PRESENCE - Website Creation to Beyond Book Sales

THE COURSE OUTLINE:

1. The Beginning – Creating a Quality Product

2. The Bare-Bottom Platform Basics: Creating an Author Website and Blog Content

3. Article Marketing: 10 Steps to Writing for Article Directories with Properly Formatted and Optimized Content

4. How to Create Ebooks for Freebies and for Sale, Including Creating a Cover with Microsoft Office 2010

5. How to Create PayPal ‘Buy Now’ Buttons for Your Site/s

6. How to Create a Product Line and Attracting Customers Through Information Marketing

7. How to Create Your Own PowerPoint Webinars

8. More Marketing Strategies

To check out the full Table of Contents go to:
http://karencioffifreelancewriter.com/book-marketing-ecourses/

But first, here's a quick tip: the first step for an author, after creating a quality product/book, is to create an effective website. Having an effective site means it needs to have the necessary optimization elements, pages, and content. The website is the foundation of your platform. And, simple works best.

~~~~~

0 Comments on How Do You Create An Author Online Platform? as of 12/21/2012 6:05:00 AM
Add a Comment