Jen K Blom is an international award-winning author living in Berlin, Germany with her daughter, husband and hairless cat Yoda. Visit www.pony101.de to get all sorts of great updates and activity sheets featuring Josie, Floki and Pasta!
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Welcome to Mayra's Secret Bookcase, Jen! Did you always want to be a writer?
Always did! Wrote my first poem at 5, and carried on from there. Took a long time to get to this point but definitely, definitely worth it!
Tell us about your recent release. What was your inspiration for it?
My recent release is NEW PONY DAY, a picture book about a little girl and her quest to find the perfect pony – who was there all along * spoiler!
My daughter is the inspiration for this series.
The process began over two years ago with a glimmer of an idea for my daughter (who was then 3). She adores horses, but had problems understanding certain things about them. Josie (then Heba) and her pony Floki (then Nosy) popped in my head, but it took a visit to the Sharjah Children’s Book Festival as a featured author to make me realize: I could make this book myself. Now, for her. While she was young. And so it happened!
It took awhile to decide on the format, whether I would submit to trad pubs or not, but in the end I had a shiny new book. It was definitely one of the more satisfying experiences of my life – and not only because I recently read her the final version with pics and she loved it.
Tell us about your children's books.
The PONY101 series is my first picture book series, and is targeted towards horse-crazy kids that also want to learn great facts about horses. It fills a great gaping hole in the marketplace, as well: there is no real series about a horse and a kid out there – especially not one that covers the theatrical (ALIEN VS PONY) as well as the more mundane (IT’S GROOMING DAY – coming soon).
I am a hybrid author, which means I have been published traditionally (POSSUM SUMMER and OUT OF THE WILD, with an agent for my middle grade books) as well as indie for the picture books. So far, I’m really enjoying my indie experience.
Do you have a website/blog where readers may learn more about you and your works?
I do! www.pony101.de is a combined blog/website with lots of interesting facts, a blog, and activity sheets. I’m working on a special site there just for kids that read the books, but that might take a bit to finish. J
What are you working on now?
I am presently working on the second book’s illustrations in the series, ALIEN VS PONY. We had a vote to see which would come first (I was all for the grooming one, but was overruled. Because aliens!)
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About the Book:
Title: New Pony Day!
Author: Jen K. Blom
Publisher: Jen K. Blom
Pages: 28
Genre: Children’s Picture Book
Today’s the day Josie gets her new pony – if she can find him, that is! Her cat Pasta’s along for the ride, too, but there’s no telling if he’ll help or not – he’s a cat!
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Book Excerpt:
My name is Josie and I'm happy as I can be.
My kitty Pasta and I have a job just our size, you see.
Today’s the day I choose my pony.
All mine. Only for me me ME!
I’ll know him when I see him!
I KNOW I will. Only…
If you can't beat 'em, join 'em :)
I'm getting in on the horse frenzy at my house, short of actually leasing or owning one, that is. I have a few projects up my sleeve, and I'm starting with some ponies.
Did I mention our trip to the "guest ranch"? I'll share some pictures tomorrow.

I love being a writer. I have been a mid list writer, writing books that get lovely reviews, that get chosen in 'best of' round ups, and put on shortlists (not winning though and sadly not selling that much), for longer than is technically possible. In fact, last week at a swanky private view in town, I talked to a literary scout. When she asked me what I did she said, "Mid list? I didn't think the mid list existed anymore,"
I know, from talking to friends that I am not alone. And of course I'm not about to jack it in. I know I live a charmed live, with plenty of everything except money. But things have changed. This time a year ago I had bookings that began in September, packed out October, trailed off in November, but filled my next years diary as far as next May. This year, apart from two visits to the wonderful Discovery Centre in Stratford I have none. Nil. Zero. Nothing.
I know I haven't had a 'big' book out for a year or two, and I am doing a couple of free events in local schools in November when the next novel, BRAVE NEW GIRL, since you ask, comes out.
But this is the first year in, oooh, ten, years, when I have hadn't gone into a school and been paid to do workshops or booktalks or anything.
I remember telling some adult would-be children's writers that yes, we do get smaller advances than adults, but that's ok because we have another revenue stream; school visits. Well it looks like that one just dried up.
Of course I am not suggesting there will suddenly be a drought of children's books. There are always new writers and there are always people (me! here I am!) who want to write. But advances are going down, and I do worry children's writing might become something that only the people who sell shedloads or who are lucky enough to do because they are already wealthy are able to do.....
Actually that is never going to happen. Writing books reminds me of suburban riding schools. There are a few lucky ones who actually own ponies, and there's the rest of us; hundreds of eager, keen as mustard kids who would do anything, mucking out, cleaning tack, running errands, licking the salt lick or abasing ourselves in any possible way, just to have a go at brushing the pony let alone sitting on it and having a ride.
By the way, the picture is of me at the Mudchute Riding School on the Isle of Dogs in about 1985.
My next novel, BRAVE NEW GIRL is out on November 3rd published by Frances Lincoln. It's funny and warm. Honest.


Now I have to stop horsing around and get back to painting!!! Have a great day!!!
It's a lovely picture, Catherine. Good luck with the new book, and with everything!
Good luck with the new book - and if a writer as at ease and excellent with kids as you are is struggling to get paid bookings, it's no wonder the gigs feel thin on the ground here.
Okay, back to the muck heap. Great phot and analogy.
You are not alone!!!!!!!!!!!!
I too haven't been into a school for ages. I am keeping on with my head in the sand assuming it's them and not me. Ie. not enough money etc. Also moving to Cambridge. But it is disheartening. I have a festival booking and an invitation for next March which was sent and then not followed up....I too haven't had a big book lately but that can't be entirely it. Glad to hear I'm not alone!
Ahhh....the life of a midlister. The comment 'I didn't think those still existed' is a chilling one and, sadly, all to reflective of the general attitude in the book business these days. What can we do except continue to write? I know I will. I don't know how to do anything else.
'What can we do except continue to write? I know I will. I don't know how to do anything else.' Me neither, Stephen and Catherine, me neither. Wishing us all well in this most testing and bewildering of times.
Dear Catherine,
I've been following the blog with interest, but never summoned up the courage to actually comment. Here goes though *takes deep breath*
Firstly, thankyou for sharing - and I do wish you the best of luck, and suspect/hope the lack of school visits might just be a temporary lull? I'm working on my second novelty book, but have finally taken a long cold look at the situation and realised I simply can't AFFORD to keep working on children's books. Since signing a two-book publishing deal three years ago, I've been the most impoverished ever in my life.
I might be being overly pessimistic, but really do agree with your suspicion that only the affluent/overnight successes can sustain a career in children's books...
Dear Faye, sorry to hear of your impoverishment, most of us have to do something, I've worked in bookshops, in lit dev, as writer in residence, done screen writing, taught at Universities, been an RLF fellow, done manuscript reading, worked as a mentor, but schools visits were a nice chunk of income. I know schools don't have the budgets they used to and am always trying to look a year ahead to keep myself going. It's famine and feast I think. Good luck to us all!
Oh and Faye! Welcome, we're not scary at all, and the more the merrier, x
Haha! Thankyou, you do all seem lovely. And yes, good luck to us all! xx
Thanks for sharing. There hasn't been much good news around for writers in a long while. The deregulated market was against them (as it was against the independent book shop, and most of the industry); public sector budget cuts mean closing libraries and the curtailing of school visits; fragmentation of the advertising market has led to the disappearance of review sections in newspapers; and now e-book technology threatens to rob authors of royalties altogether.
On the other hand, you can get the latest teen vampire novel for £3.99 at Tesco.
Of course, if we had followed the German example, and continued to regulate book prices, our market might be as healthy as theirs. But in the UK we're not very good at learning from our neighbours (and in the US they might as well not have any...). Maybe one day that will change.
Please can I join the mid lister club? (80% drop in income surely qualifies me!) I find I am particularly hit by lack of foreign sales- nothing anything but the most minor, the sort that paid for a round of school shoes, but they added up and are now all but gone. I always loathed school visits - not the children- but the begrudging payment process and the permanent slight astonishment that I wasn't prepared to do it for the honour of the thing.
However, cheer up, the supply of children is still flourishing, and they still need stories. I am thinking of adding a recommended reading list to my website- perhaps we could all list each other? New books and back lists and encouragements to get along to the library and ask for them. So if any of you would like to go on my list, please let me know.
Having not had a book out for a few years myself, I know how it feels and congratulate you even more for perservering! Good luck with it!
I was one of those independent booksellers who fought for the retention of the net book agreement and still mourn its demise. It still looks a daft decision, seen now from the writers side of the business. As a child I remember greeting the brief, annual, book sale with glee, stocking up on books I otherwise wouldn't have bought. The rest of the year it didn't seem wrong to pay the cover price. That attitude seems a world away now.
The only thing I'm sure about is that the world's children will always want stories, and that it's our job to provide them. I don't know where our income will come from, but I do know that we spinners of stories are worth far more than our current incomes dictate. Hang in there Catherine, and everyone else. And thank goodness for ABBA, the Scattered Authors Society, the Society of Authors and every other group that exists to help and raise our spirits.
If the Hilary who left a comment here is the one and only Hilary McKay, then her drop in income is nothing short of a scandal. She is one of the very best writers around and her books do so much deserve commercial as well as artistic success. Mind you, I can think of LOTS of Sassies whose income is no reflection of their talent but won't list them here to spare their blushes.
I too am midlististified and it hurts. If I could stop I would but it is the stories that keep nagging away at me to be written in between the need to keep a roof over my head.Don't those literary scouts know - as they say in the music hall, it takes about ten years to become an overnight success!
Oh what a sad blog (but true). I'm a non-lister and look up to mid-listers! Brave New Girl please don't lose heart for your creativity, passion, and what you love doing despite the odds. Now I must find out what a pony is? Let me go and stroke Tiptoes as I can hear loud meowing!