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1. Promotion, Content, Neutrality: Increase Website Traffic


COMING AUGUST 15:. The Book Trailer Manual. Click to read about it.

Meet Cynthia Leitich Smith

Cynthia Leitich Smith is the New York Times and Publishers Weekly best-selling author of ETERNAL and TANTALIZE (both Candlewick).
Her award-winning books for younger children include JINGLE DANCER, INDIAN SHOES and RAIN IS NOT MY INDIAN NAME (all HarperCollins).
Cynthia’s upcoming releases include HOLLER LOUDLY (Dutton, Nov. 2010), BLESSED (Candlewick, Feb. 2011) and TANTALIZE: KIEREN’S STORY (Candlewick, Feb. 2011).

She is a member of faculty at the Vermont College M.F.A. program in Writing for Children and Young Adults.
Her website at www.cynthialeitichsmith.com was named one of the top 10 Writer Sites on the Internet by Writer’s Digest and an ALA Great Website for Kids. Her Cynsations blog at cynthialeitichsmith.blogspot.com/ was listed as among the top two read by the children’s/YA publishing community in the SCBWI “To Market” column.

Promotion, Content, Neutrality: Increase Website Traffic

For PR Notes today, Cynthia will talk about increasing traffic on her website.

Cynthia Leitich Smith

Cynthia Leitich Smith

  • Q: Cynthia, your site is one of the most popular children’s literature sites on the internet today. Let’s talk about how to get traffic to your site. It’s not enough to simply put up a website, you have to make it something that people want to come to. Do you track your traffic? How? What kind of traffic do you get? Per month? per year?

CLS: Thank you! The main site received 2.8 million unique visitors in 2009, and my blog, Cynsations, is the largest feeder after Google. Traffic typically dips between mid-July and mid-August; however, it doesn’t suffer (and sometimes even profits) from major holidays.

  • Q: List 3 things that have helped increase the traffic to your site. Have any of the social media sites been responsible for a large lift in traffic? What sort of posts get the best traffic?

    CLS: Promotion, Content and Neutrality.

    • Promotion. The blog is cross-posted to Blogger, LiveJournal, and MySpace. It’s also syndicated to facebook and JacketFlap. In addition, I tweet the URLs to my posts. These strategies have all been successful, as has the fact that I typically include PowerPoint slides of the blog (at its various locations) toward the end of my real-space presentations.
  • I’m honored to say that my readers tend to respond most enthu

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