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Today we bring you another installment of the latest youth research available for sale or download. Remember if your company has comprehensive research for sale that focuses on youth between the ages of 8 and 24, email us to be included in the next... Read the rest of this post

Most students are back in school by now, and despite the stereotype that students dread the end of summer freedom, students most commonly say they’re excited to be back in class, according to a Ypulse back-to-school survey. College students (66%)... Read the rest of this post

Twitter has topped (100 million active users. Among the interesting usage stats the social network announced, 55% are mobile users, and 40% don’t tweet, logging in only to check out what others are saying. Tumblr users are also prolific,... Read the rest of this post

Today we have an exclusive ethnographic study on the back-to-school shopping scene, highlighting how retailers and marketers are reaching Millennials as they get ready for another school year. I, a Millennial myself, braved department stores, mass... Read the rest of this post

Today we have an exclusive ethnographic study on the back-to-school shopping scene, highlighting how retailers and marketers are reaching Millennials as they get ready for another school year. I, a Millennial myself, braved department stores, mass... Read the rest of this post

Marketers have long wanted to know what social media (can do for their brands, and they’re going to find out soon! Facebook will be tracking brands during the 2012 London Olympics, tracking sentiment prior to a campaign’s start and... Read the rest of this post

Among the many movies discussed at Disney’s D23 conference (we’re most excited about ‘Monsters University,” the prequel to the beloved “Monsters, Inc.” As the title suggests, the film will focus on Mike and Sulley at school way... Read the rest of this post

The category of “school supplies” has expanded dramatically to include way more than pencils, paper, rulers, and calculators. Today’s students head into the classroom armed to the teeth with the latest technology. Laptops, cell... Read the rest of this post

Take a peek into the ‘Jersey Shore’ Season 4 digs in Italy… (Yeah, we’re a little jealous, too, though we’re not sure we’d want to live there at the same time as the cast based on what we know goes down in those... Read the rest of this post

Most of our favorite YouTube videos are short, lighthearted clips that provide a quick dose of entertainment (but one YouTube user had a different idea. He created the longest YouTube video ever, which takes 23 days and 19 hours to watch! We know... Read the rest of this post

McDonald’s is revamping its happy meals (to make them healthier. Kids will find fewer fries, and a serving of fruit or veggies instead, lowering the overall calorie content by 20%. McDonalds had thought about cutting out the fries altogether... Read the rest of this post

If you thought Rebecca Black was just a one-hit wonder (then think again! Sure she stumbled upon fame, but after getting more YouTube hits than Justin Bieber and Lady Gaga — impressive right? — it’s no surprise that Rebecca is continuing... Read the rest of this post

Take a look at The Reading Zone’s Back-to-School Swap Idea. It’s a neat way to get to know someone else and to brighten the start of someone else’s school year.