First Amazon gets sneaky and thinks to create a podcast network just for the heckuvit. Then Simon & Schuster cranks it up a notch and launches an Internet Video Channel for the sole purpose of marketing. Because kidlit is such a huge business, I know it's only a matter of time before various behemoths get around to including the parent-friendly/child-friendly aspects to these sites. The question is, would kids actually tune into a podcast with their favorite author? Or check out a publisher's "channel" to learn more about upcoming books? It could happen, sure. But somehow I suspect that it would take just as many marketing dollars to promote the site that is meant to, in turn, market a product than it would to just promote that product directly.
Thanks to Galleycat for both links.
new posts in all blogs
By: Betsy Bird,
on 5/14/2007
Blog: A Fuse #8 Production (Login to Add to MyJacketFlap)
JacketFlap tags: Trendwatch, Viral Marketing, Sneaky Sneaks, Add a tag
Viewing: Blog Posts Tagged with: Viral Marketing, Most Recent at Top [Help]
Results 1 - 1 of 1
By: Betsy Bird,
on 5/14/2007
Blog: A Fuse #8 Production (Login to Add to MyJacketFlap)
JacketFlap tags: Trendwatch, Viral Marketing, Sneaky Sneaks, Add a tag
2 Comments on Trendwatch (Sans Dimitri Martin), last added: 5/15/2007
Display Comments
Add a Comment
Not sure about kids tuning in to authors' podcasts (I hope so, at least) but if you ever get a chance to see Dimitri Martin's hour long special on Comedy Channel, do so! It's SO hilarious!
-Robin
Honestly, it's what made me love the man. I mean, he was so-so on The Daily Show at first. Then I saw the special and the man is friggin' hee-larious. I passed him at the Union Hall bar in Brooklyn a month or so ago, which was neat. He's the Steven Wright of my generation.