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Get ready for a very different kids’ media landscape (as Disney and Nickelodeon go head to head for ratings. Disney is trying to bolster itself for the fallout after losing shows like “Hannah Montana” and “The Wizards Of... Read the rest of this post

Following in the footsteps of ABC Family and MTV (The CW just launched a free mobile app that lets fans stream full episodes of its current programming the next day. Given Millennials’ busy lives, we bet they’ll soon expect to access all their... Read the rest of this post

Now that SXSW has shifted gears to music, we’re hearing some interesting announcements (including MTV’s new artist.MTV site. The site is designed as a MySpace-like portal for artists; its scheduled for a beta launch in May. Artists will... Read the rest of this post

‘The Hunger Games’ premiered last night in LA (and the early reviews are in with critics tweeting things like “excellent” and “the film is great.” Fans lined up outside the Nokia Theatre to get a glimpse of the... Read the rest of this post

While streaming TV shows online is certainly popular among today’s teens (they’re actually watching shows on TV sets more than they are on other devices. Teen’s TV consumption is increasing, which makes sense as they have more platforms to... Read the rest of this post

We followed along with the announcements from Apple’s iPad event (during which it announced an improved screen with retina display, fancy new apps, and a 4GLTE model. The new iPad will be available on March 16, while the iPad2 will drop in... Read the rest of this post

Dr. Seuss’ ‘The Lorax’ nabbed the top spot at the box office this weekend (garnering $70.7 million — the best opening of the year so far — and becoming the best debut ever for a non-sequel animated film! Although the movie didn’t... Read the rest of this post

Zynga is launching a stand-alone platform on Zynga.com (for fans that want to play its games outside of Facebook. The move isn’t a complete break from the social media giant, though — users will still buy in-game items using Facebook... Read the rest of this post

Tomorrow, March 2, is Read Across America day (and this year’s featured book is “The Lorax” — he reads for the trees! The cast of the upcoming film recorded a PSA for the event, and Zac Efron will be on hand for the national... Read the rest of this post

Hyper-connectivity is a double-edged sword for Millennials (whose lives are easier thanks to technology, but who also have a harder time retaining information and are more easily distracted. Experts are almost evenly split on whether growing up in... Read the rest of this post

It used to be a little mean to unfriend someone on Facebook (but that’s changed, and more people are managing the connections and content associated with their profiles. We expect the shift has come about because frequent changes in privacy... Read the rest of this post

Disney XD is premiering a new program about lab rats tonight… (well sort of! The show is about three super-human teens who grew up in a lab where they slept in vertical tubes and ate protein pellets until their “step-brother” discovers... Read the rest of this post

While not all luxury brands tap into the Millennial market, others make this a priority since they know Millennials’ opinions (and purchasing decisions matter. Whole Foods for example has effectively won over Gen Y with the brand’s welcoming and... Read the rest of this post

We expect workers and students will experience a massive dip in productivity next month… (Nope, not because of the March Madness tournament, but because of an all-new Angry Birds game. This time, the flustered fowl are flinging themselves... Read the rest of this post

Despite having grown up with the Internet at their fingertips (college students aren’t very good at using Google to find information they need. Ethnographic research shows they have trouble refining their results and they aren’t making the best... Read the rest of this post

We just got an eyeful of the Nickelodeon Kids’ Choice Award nominees (and we think these awards will be harder to call than the Grammys — who will win best movie: Muppets, Smurfs, Harry Potter, or Alvin & The Chipmunks?! We’ll... Read the rest of this post

‘Charlotte’s Web’ tops the list of the 100 best books for kids (according to Scholastic’s Parent & Child magazine. Many of our favorites made the list, including the classics “Goodnight Moon” and “A Wrinkle In Time.” Did your... Read the rest of this post

 There were few surprises at the Grammy Awards this year, including Adele taking home (six awards, winning in every category in which she was nominated. The Grammys tried to reach out to a young audience with a showcase of electronica music, which... Read the rest of this post

In a total game changer for the worlds of toys and technology (Hasbro and Zynga have teamed up to make toys and board games based on Zynga’s popular online video games. Starting with Words With Friends, the partnership will also see FarmVille,... Read the rest of this post

As if we need more social networks to follow, Lady Gaga (has just unveiled LittleMonsters.com her very own social site that’s all about her and her fans. If you haven’t received your invite yet, here’s a tour to fill you in on what... Read the rest of this post

The Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and new... Read the rest of this post

We’re still buzzing about the Superbowl (including the actual game, halftime show, ads — view all of them here — and the social media record that was set during the last three minutes of the game, where a whopping 10,000 tweets were sent... Read the rest of this post

Rock out to Nickelodeon’s ‘How to Rock,’ (the latest tween TV show about music, growing up, and social pressures through a battle of the bands storyline. The sitcom, based on the book “How to Rock Braces and Glasses,” premieres tomorrow... Read the rest of this post

If you’re like us, you can’t wait for the next Maggie Stiefvater book (to hit the shelves. We still have several months to wait for “The Raven Boys,” the first in a four book series called the Raven Cycle, which follows... Read the rest of this post

Get ready for Hunger Games the, uh, game… (Lionsgate is teaming up with Funtactix to build a social game that takes place in the world of Panem. Debuting the same day as the movie, it will give us the first official map of the futuristic... Read the rest of this post