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This series, of which the present volume on retail selling is the first to appear, is intended to be first of all practical. Each volume is prepared by a man who is having or has recently had broad experience in retailing. At the same time the authors have enjoyed excellent facilities for studying the methods of successful merchants in connection with teaching and research positions. Therefore the... More

This series, of which the present volume on retail selling is the first to appear, is intended to be first of all practical. Each volume is prepared by a man who is having or has recently had broad experience in retailing. At the same time the authors have enjoyed excellent facilities for studying the methods of successful merchants in connection with teaching and research positions. Therefore they represent the ideal combination the practicality of the successful worker in the subject with the thoroughness of the trained student. In this it is believed the series differs from anything previously attempted. The purpose of each volume is to develop from actual present-day practice certain simple principles, and illustrate them by examples from the experience of progressive storekeepers in various lines. No attempt is made to develop an academic theory of ideal merchandizing. At the same time it is hoped to show a few principles which have been proved beyond a doubt, and thus to go as far as is possible at present in outlining each section of the subject as a science. Only recently has anything of this sort been possible. The success obtained during the past decade or two by the department store, the chain store, and the mail-order house has led merchants generally to stop and consider the methods of each class of stores. Much each retailer finds is not adapted to his store.
(Typographical errors above are due to OCR software and don't occur in the book.)

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