Branded: The Buying And Selling Of Teenagers
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Book Description
An incisive exposZ of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences.
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who... More
Book Information
Publisher | Basic Books |
Binding | Paperback (9 editions) |
Reading Level | Uncategorized |
# of Pages | 272 |
ISBN-10 | B003R4ZC8Q |
Publication Date | 02/19/2004 |
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