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Making CRM Work

Book Description
Economic turbulence is forcing companies to sharpen their focus on customer loyalty. But a promising technique that emphases loyalty-building -- Customer Relationship Management programs, or CRM -- is falling flat. Bain's Darrell Rigby and Fred Reichheld offer insights on turning the promise of CRM into profits.
Book Information
PublisherBain & Company
BindingDigital
Reading LevelUncategorized
# of PagesN/A
ISBN-10B000069AQS
Publication Date03/01/2002
The Creators
About Darrell Rigby (Author) : Darrell Rigby is a published author. Some of the published credits of Darrell Rigby include Management Tools 2003: An Executive's Guide, Making CRM Work, Management Tools 2001 Global Results : Executi... more
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About Fred Reichheld (Author) : Fred Reichheld is a published author. Published credits of Fred Reichheld include Making CRM Work and Prescription for Cutting Costs.
View Fred Reichheld's profile
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